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Educational Tracks Page Headline

Brand and Marketing Track at-a-Glance

Wednesday TIME

CODE

CREDIT

TITLE

11:00 am–12:30 pm

WE20

1.5 LU

Discover Your Why to Develop Your Personal Brand

1:30 pm–3:00 pm

WE32

1.5 LU

Identify & Develop Your Future Business Development Leaders

8:30 am–10:00 am

TH08

1.5 LU

The Devil in the Details: Leveraging Brand via Architecture

11:00 am–12:30 pm

TH20

1.5 LU

Strategos – Actions Speak Louder Than Words

3:30 pm–5:00 pm

TH42

1.5 LU

Client Experience as Competitive Marketing Advantage

Thursday

Wednesday November 28 WE20

Discover Your Why to Develop Your Personal Brand 11:00 am–12:30 pm | 1.5 LU

Sponsored by SMPS A personal brand gives you the ability to stand out in a sea of similar people. Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it. A positive personal brand encompasses the key traits that embody who you are, highlighting your best qualities such as problem solver, creative thinker, connector, dealmaker, or whatever matters most to you that you are capable of sustaining. Delivering your brand clearly will create a memorable experience, either positively or negatively. The easiest way to share your brand is to have something to say, when people ask, you tell them about

yourself. You should already know how you would answer this question. Remember, you want the person to leave knowing your favorite traits about yourself, enough to get them interested in getting to know more about you. This session will take you through the key insights into how sharing your WHY connects people at a deeper level and will take you through exercises to develop your personal WHY and create your WHY driven elevator pitch. Jen Newman, CPSM, CEO, Ignite Coaching & Consulting, LLC

WE32

Identify & Develop Your Future Business Development Leaders 1:30 pm–3:00 pm | 1.5 LU

Sponsored by SMPS With the landscape becoming increasingly competitive for A/E/C and environmental consulting firms, the importance of institutionalizing a firm-wide business development is paramount to the long-term success of your firm. Relying on a few key

Owner & Producer: Informa Exhibitions | Founder & Presenter: Boston Society of Architects/AIA

“rainmakers” puts your firm at risk. And the inability to tap and develop future business development leaders all too often results in departure of key talent— to other firms and other industries. This workshop addresses the following topics and others: 1. The economics of building a top-down business development culture. 2. What to look for when identifying future business development talent—both from within and during the hiring process. 3. In building a firm-wide business development culture, which talent and leadership development strategies yield the highest return-oninvestment? Richard Friedman, Founder & President, Friedman & Partners

ABX18 Attendee Brochure  

Explore all ABX has to offer — including show floor highlights, educational workshops, special events, and more.

ABX18 Attendee Brochure  

Explore all ABX has to offer — including show floor highlights, educational workshops, special events, and more.