LAT MEDIA MARKETING MATRIX

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THESCIENCE BEHIND CONNECTION

Thehumanbrainbuildstrustandrecognitionthrough threekeyelements:time,interactions,andlocations.

Whenthesethreeconverge,yourmessageshiftsfrom “somethingtheysaw”to“someonetheyknow.”The bondisemotional,therecognitionisautomatic,and themarketbeginstoseeyouastheauthority.

WhyItMatterswithMedia&PR

Thekeytoclaimingyourmarketiscreating emotionalconnectionswithpeopleyou’venevermet, inplacesyou’veneverbeen.Truemediaexposureis builtthroughstrategicrepetitioninenvironments thatshapeperceptionanddriveinfluence,not throughrandomvisibility.

Thinkofitasengineeredfamiliarity:thebraincodes youastrustworthynotthroughonead,onearticle,or oneinterview butthroughlayeredexposurethat stacksacrosstime,channels,andcontexts.

Advantage

Aprecisionmodelengineeredto acceleratetrust,authority,and marketdominance

BroadcastTime

Securinglong-formfeatures,articles,interviews,andexclusivedigital covers,thatkeepyouinthespotlightforextended, high-valueexposure.

MultipleInteractions

Strategicplacementofarticles,opinioneditorials,pressreleases,social clips,andvirtualappearancesthatmultiplyaudiencecontactpoints.

Cross-ChannelLocations

Designingyourvisibilityacrossdigital,print,broadcast,andlive platforms—soyourbrandstaysomnipresentinthemarket’smind.

THEDIGITAL MEDIAWORLD WhereVisibilityBecomesOmnipresence

ThearenaofmoderninfluenceisfoughtintheDIGITALFEED.Every scroll,click,andshareisavoteforwhatbecomesreal.Digitalmediaisno longeranindustry;it’stheinfrastructureofperception.Whoeverarchitects it,governsthefuture.

AtTheLosAngelesTribune,weengineerthenarrativesthatdecidewhich storieslive.Weunderstandthatvisibilityisthenewcredibility,and credibilityisthenewcapital.Theoneswhomasternarrativebecome OMNIPRESENT.Theysetculture’srhythm,definewhat’strusted,and shapethestoriestheworldrepeats.

Mediatodayiscontrolofthecollectiveconversation.Itturnsthoughtinto trend,reputationintoreach,andideasintoinstitutions.Inanerawhere silenceisinvisibility,owningmediaisowningmeaning.

Tostandindigitalmedianowistostandatthecontrolcenterof civilization’simagination.Thisiswherelegacyiswrittenincode.It’s

The Los Angeles Tribune Since 1886

DefiningtheStandardofInfluenceandHistory

LegacyofIntegrity.ModernbyDesign.

Establishedin1886,TheLosAngelesTribuneisoneofCalifornia’smost historicmediainstitutions,reimaginedforthedigitalagewithglobalscale andmodernedge.

BoutiqueMediaConglomerate

Fromlegacyprinttocinematicstorytelling,theTribuneoperatesasa boutiqueecosystem—spanningdigital,broadcast,film,editorial,and publishingwithcuratedprecision.

GlobalDistribution.LocalSoul.

ReachingtensofmillionsthroughRokuTV,AppleTV,iHeartRadio,Spotify, andavastdigitalnetwork—whileanchoringdeeplyinLosAngeles,Dallas, Dubaiandothers.

PrestigePrint&Broadcast

Reaching10.4millionreadersacrossLosAngelesCountyandnational subscribers,whileourdigitalshowsandmediaspecialsengageaudiences worldwide.

AUnifiedGlobalNetwork

WithsisterpublicationsincludingDubai BusinessJournal,DallasHerald, WashingtonWeekly,MiamiTelegraph, andNairobiHerald,theTribuneanchors across-continentalmediadynasty.

The Los Angeles Tribune

OurTeam

Authenticity at the Core

Strategic Visibility, Elevated Presence

Translate Vision into Decisive Execution

Bilingual Strategy, Global Voice

Wespecializeinturningstrategyintomediamomentum.Everymove isintentional—alignedtoyourmessage,market,andmission.From editorialtoglobaldistribution,wemanagetheexecutionthatmakes yourbrandunavoidable.Nonoise.Noguesswork.Justtheright visibilityintherightplaces,consistently. Whatyoustandfor becomesimpossibletoignore.

Moe Rock

CEO,TheLosAngelesTribune

MoeRockisamediaexecutive, producer,andthoughtleaderrecongized fortransformingTheLosAngeles Tribuneintoamodernplatformfor empowermentjournalism. AsPublisher andCEO,hehasmergedleadership, innovation,andpersonaldevelopment intoanewmodelofstorytelling

Hisexpertiseliesinelevatingauthentic voicesandbuildingglobalinfluence throughintegrity-basedcommunication andvisionarybrandexpansion.His leadershipphilosophyisrootedwith empowerment,innovation,andservice.

Withabackgroundspanningbusinessstrategy,media production,and personalgrowthindustries,MoeRockhasbecomearespectedarchitect ofmodernthoughtleadership. Heintegratesentrepreneurialacumen withspiritual awareness,thegapbetweentraditionaljournalismand transformationalcontent,positioningTheLosAngelesTribuneasa trustedsourceofinspirationforaudiencesworldwide.

Dawna Campbell

ExecutiveVicePresidentofTheLosAngelesTribune andDirectoroftheFilmDivision

DawnaCampbellisaglobalmedia executiveandtransformationalleaderat theforefrontofconsciousstorytelling. Withabackgroundspanninghigh-level financeandinternationalmedia,she helpsvisionaries,brands,andthought leadersexpandtheirinfluenceand createlastinglegacyimpact

SheistheExecutiveProducerofthe transformationaldocumentariesPillars ofPowerandTheRiseoftheLioness, andthecreatorofthenationally syndicatedpodcastInsideInfluence andTheProducersTable.

With partnerships spanning Dubai, Japan, and Europe, Dawna has become a trusted voice in media strategy, storytelling, and brand authority. Her work transforms leaders into magnetic global figures by turning presence into power and purpose into platform. She is dedicated to building bridges across cultures and elevating voices that changeparadigmsacrosscontinents.

Misty Kerrigan

DirectorofLeadershipandOrganazationalPsychology

MistyKerriganisabusiness psychologist,leadershipstrategist,and authorwithaMastersDegreein IndustrialandOrganizational Psychology. Sheblendsdata-drive strategywithhuman-centeredinsight, guidingorganizationstobuildand measuregrowththroughaccountability

Herexpertiseliesintranslating complexpsychologicalprinciplesinto actionabletoolsforleadership, communication,andorganizational success.

WIthovertwodecadesofexperienceinleadershipdevelopment,and performancepsychology,sheblendsdatadrivestrategywithhumancenteredinsight. Throughherworkwithentrepreneurs,executives, andgovernment agencies,sheequipsindividualstoovercomemindset barriers,strengthemotionalintelligence,andleadwithclarityand confidenceinhigh-pressureenvironments

Parisa Rose

ChiefOperatingOfficer,TheLosAngelesTribune

AsCOO,ParisaRoseoversees operationsacrosstheTribune’s internationaldivisionsanddigital networks,ensuringthatevery projectreflectsthebrand’s commitmenttointegrity, empowerment,andlegacy.

Herstrategicvisionbridges technology,storytelling,andhuman connection drivingtheTribune’s evolutionintoamodernplatformfor leadership,wellness,andconscious influence.

Parisa’sbackgroundasahigh-performanceathleteandmindsetstrategist bringsauniquelenstoexecutiveleadership mergingprecision,discipline, andheart-centeredstrategy. Underherdirection,TheLosAngelesTribune continuestogrowasavoiceforglobalchangeandauthenticleadership.

Dr.Emily Letran

President,LosAngelesTribune, InternationalFilm FestivalandDirectorofGlobalJournals

Dr.EmilyLetranleadershipextends theTribune’smissionoftruth, empowerment,andinnovationinto internationalmedia,bridging journalism,film,andthought leadershiponaglobalscale.

ThroughherleadershipintheGlobal JournalsDivision,sheamplifies influentialvoicesfromaroundthe world bridgingbusiness,culture, andpersonalgrowthunderone cohesivevision..

AtthehelmoftheTribune’sInternationalFilmFestival,shechampions storiesthatredefinesuccessandcelebratehumanpotential.Underher direction,TheLosAngelesTribunecontinuestoexpandasahubfor visionarycreatorsandleadersshapingthemedialandscapeofthefuture.

MediaSyndicate

E C H O

T

M A R K E

Business:Trustedoutletsthatdefineindustriesandshape markets,spotlightinginnovation,leadership,andenterprise growth.

Crypto:Cutting-edgeplatformscoveringblockchain, digitalassets,andthefutureofdecentralizedfinance.

Entertainment:High-visibilitychannelsthatcapture culture,influencetrends,andamplifystarpoweracross film,TV,andmedia.

Fashion:Elitepublicationsshowcasingglobalstyle,design authority,andculturalinfluencefromrunwaytoretail.

Legal:Respected journalsandoutlets deliveringcredibility, complianceinsights, andthought leadershipinthe legalarena.

Lifestyle:Aspirationalmediaconnectingbrandsto audiencesthroughwellness,travel,luxury,andmodern living.

Categories

Music:Iconicplatformsthatcelebrateartistry, andcultural movements,elevatingvoicesacrosstheglobalsoundscape.

News:Tier-oneoutletsdeliveringreach,credibility,and immediacythroughglobal,national,andregionalcoverage.

Politics:Authoritative sourcescovering policy,power,and globalgovernancewith credibilityand influence.

RealEstate:Prestigepublicationsfeaturinginvestment insights,markettrends,andhigh-valuepropertyshowcases.

Sports:Influentialmediashapingfandom,competition,and culturalmomentsacrossglobalathletics.

Tech:Future-forwardoutletsspotlightinginnovation, disruption,andtheleadersdefiningthedigitalage.

M A R K E T E C H O

SphereofInfluence

Brand Dynasty

AttheheartofourempirestandsTheBrandDynasty, alineageofinfluenceengineeredtoamplifytrust,credibility, and recognition. Each publication carries our signature frequency of authority,formingalegacyportfoliowherereputation,relevance,and culturalpresenceconverge.

Together,theyformanunbroken architectureofvisibility—shaping conversations,settingindustry standards,andpositioningour clientsasdefinitivevoiceswithin theirfields.

TheLosAngelesTribune

LATENEspañol

DubaiBusinessJournal

SanDiegoWeekly

DallasHerald

MinneapolisGlobe

NairobiHerald(Kenya)

ChicagoHerald

VegasHerald

WashingtonWeekly

PhoenixTimes

NewEnglandHerald

MalibuTribune

AtlantaStandard

ShenzenHerald(China)

NewportBeachTimes

NewYorkReviewJournal

TorontoExaminer

MiamiTelegraph

HonoluluPost

MenifeeTimes

NewOrleansHerald

SouthAfricaHerald

TemeculaWeekly

SanFranciscoRecord

VancouverExaminer

PalmSpringsTimes

HoustonTimes

NowHipHop

VisibilitybyDesign

The7-11-4MediaAdvantagedefinestherhythmofmodernvisibility— thecadencewherecredibility,consistency,andconnectionconverge.When audiencesseeamessageseventimes,engageelevenways,andtrustit throughfourmeaningfultouchpoints,recognitionbecomesrelationship.

Features: Eachweek,selectyourBrandDynastypublicationsto featureyourarticle—alignedwithyourindustry,audience,and sphereofinfluence.Everyplacementworksinharmonyacrossall chosenoutlets,creatingunifiedvisibilityandestablishingconsistent authoritywithinyourmarket.

Covers:Anexclusivedigitalcovereachmonth,yourfeaturemoment ofprestigevisibility.Choosethepublicationthatalignsbestwith yournarrative.Eachcoverisengineeredtopositionyouasthe authorityyourindustryrecognizesandremembers.

PressReleases:Worldwidevisibilitydistributedacrossnationaland internationalnetworksinthetwocountriesofyourchoice— broadcastingacrosscontinents,languages,andmajornewsplatforms formaximumglobalreach.

Interviews: Stepintothespotlightwithstrategicinterviewsthat showcaseyourmessage,magnetizeyourmarket,andbuild undeniabletrust.Thesetailoredconversationspositionyouasthe voiceofyourcategory—capturingbothcredibilityandconnectionin asingleframe.

TheDesign

Yourauthorityissequencedformaximumimpact:

GlobalFlagships:TheLosAngelesTribune,DubaiBusiness Journal,andDallasHeraldanchorourinternationalpresence, settingthestandardforcredibilityandprestigeacrossglobal markets.

RegionalPowerhouses:WashingtonWeekly,MiamiTelegraph, NairobiHerald,TorontoExaminer,andmoreextendourreach throughinfluentiallocalaudiences—creatingaseamlessnetwork ofinfluencethatspanscontinentsandconversations.

CategoryDiversity:Business,Lifestyle,Entertainment,News, RealEstate,Technology,andbeyond—coveringeveryarena whereinfluencelivesandexpands.

ConsistentSaturation:Appeareveryweek,everymonth, maintainingvisibilityandtop-of-mindauthority.

Ourmediaarchitectureisbuiltonthatprinciple:weeklyfeaturessustain presence,monthlycoversestablishprestige,andquarterlypressreleases expandglobalreach.Together,theycreateanecosystemofauthority— onethattransformsvisibilityintolastinginfluenceandensuresevery voiceweelevateisseen,remembered,andrespected.

VIPAuthorityTakeover

Wedon’tmakeyouVisible—WemakeyouInevitable

MarketDomination

ForLeadersReadytoBeSeen,Known,&Remembered

ThePackage

Features:SelectthreeBrandDynastypublicationseachweekto featureyourarticle.(13placements/month,156placements/year)

Covers:Oneexclusivedigitalcoverstoryeachmonth yourfeature momentofprestigevisibility.

PressReleases:Onepressreleasepermonth.

Interviews:OneInterviewpermonth.

TheOutcome

Byyear’send,youholdalegacyportfoliothatspeaksforitself a powerfulbodyofworkspanningcoversthatcaptureattention,features thatreinforceauthority,andapresencethatcan’tbeoverlooked.Every article,spotlight,andreleaseworkstobuildadigitalfootprintof credibilityandinfluence.Yourvisibilitybecomesstructured,your messageunforgettable,andyourbrandpositionedasthetrustedvoiceand undeniableleaderwithinyourfield.

Icon Status

WeMakeYoutheAuthorityBuildingLastingImpact

AcceleratedVisibility

ForLeadersReadytoRise,Resonate,andRemain ThePackage

Features:SelectoneBrandDynastypublicationseachweekto featureyourarticle.(4placements/month,48placements/year)

Covers:Oneexclusivedigitalcoverstoryeachmonth yourfeature momentofprestigevisibility.

PressReleases:Onepressreleaseperquarter.

Interviews:OneInterviewperquarter

TheOutcome

Youemergewithalegacyportfolioofinfluence mediathatdefines credibilityandcommandsrecognitionacrosseveryplatform.Yourarticles establishauthority,yourcoversanchorprestige,andyourpressreleases expandglobalreach.Eachfeaturebuildsuponthelast,creatingarhythm ofvisibilitythattransformspresenceintopower.Theresultislasting recognition,magnetictrust,andapositionofundeniableleadership withinyourindustry.

SignaturePower

WeDon’tBuildBrands-WeBuildLegacies

CommandPresence

ForLeadersReadytoDesigntheirNarrative

ThePackage

Features:Selecttwo BrandDynastypublicationseachmonthto featureyourarticle.(2placements/month,24placements/year)

Covers:Oneexclusivedigitalcoverstoryeveryquarter—your featuremomentofprestigevisibility.

PressRelease:Onepressreleaseevery6months.

Interviews:OneIntervieweveryquarter.

TheOutcome

You’llwalkawaywithacrediblepressportfolioofstrategicfeatures afoundationofvisibilitythatcommandstrust,opensdoors,and positionsyouasarecognizedauthorityinyourfield.Eachfeature amplifiesyourreputation,strengthensyourdigitalfootprint,andsignals tolargerstagesthatyou’renotjustready youbelongthere.

FirstClassPreview

WhereVisibilityBeginsandAuthorityIsBorn.

AuthorityAwakened

ForLeadersRefusingtogoUnseen.

ThePackage

Features:SelectthreeBrandDynastypublicationsforyourarticle tobeplacedin.

Covers:ChooseonecoverfromtheBrandDynastySelection

PressRelease:Onepressrelease

Interviews:One5minuteinterview

TheOutcome

Thisisyouronce-onlywindowtostepintothespotlightandwitness thepowerofstrategicvisibility.Designedasafirst-classpreview,this exclusiveofferletsyouexperiencehowexpertlycuratedmedia instantlyexpandsyourdigitalfootprint,elevatesperception,andopens premiumdoors.It’syourtrialrunwithlastingimpact onethatreveals what’spossiblewhenyourauthorityispositionedwithprecision.After this,theonlydirectionisforward intoapermanentpackagedesigned toscaleyourlegacyanddominateyourmarket.

Lets Build What You were Born For

You’ve Seen What’s Possible.

Now It’s Time to Choose It.

You’resteppingintoaroommostpeopleneveraccess. Visibilityis thefirststep.Influenceiswhatwebuild.

Ourpackagesarebuiltforleadersreadytobeseen,known,and remembered.Whetheryou’reafounder,speaker,visionary,or movement-builder ifyou’rereadytoclaimauthority,you’reinthe rightplace.

You’llspeakdirectlywithourteamtofindthebestmatchforyour goals.We’llwalkyouthroughtheoptionsandcustomizewhere needed.

Noteveryonegetsin. Weworkwiththosewholeadwhereothers follow.

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