Summary -Spring 2014National Stadium in Warsaw
We were stunned by what we saw at the Absolvent Talent Days and by the popularity of our booth among the visitors. Justyna SĹ‚owik Marketing Specialist Randstad Polska Sp. z o.o.
Introduction On March 11, 2014, at the National Stadium in Warsaw, the ﬁrst edition of the Absolvent Talent Days – the largest job and internship fair in Poland – took place. Below you’ll ﬁnd a brief summary of the event, including information on attendance, participants, exhibitors, location, promotion, eﬀectiveness and a few additional curiosities. We also invite you to view video and photo coverage of the event, accessible through links provided in the report. The Absolvent Talent Days are organized by the leading recruitment platform for students and graduates in Poland - Absolvent.pl
Enjoy! Team Absolvent.pl
Exhibitors Section A
1. Urząd Dozoru Technicznego
58. Antal International
20. Akademia Leona Koźmińskiego
40. ABC Data
59. Jeronimo Martins Polska
3. Wojskowa Akademia Techniczna
41. Peek & Cloppenburg
60. Accenture 61. Grupa PZU
im. JarosłaZwa Dąbrowskiego w
62. Leroy Merlin Polska
4. empik school
24. Super-Pharm Poland
43. Getin Noble Bank
63. Grupa Danone
25. Medtronic Poland
44. MAKRO Cash and
64. Grupa Eurocash
6. T-Mobile Polska
7. Nestlé Polska
45. State Street Bank
8. Nestlé Twoim
28. PLL LOT
46. PKO Bank Polski
29. Jones Lang LaSalle
47. Grupa Goodyear
9. Asseco Poland
30. Comp Centrum Innowacji
48. EY (dawniej Ernst & Young)
10. Panasonic Marketing Europe
49. FIBAR Group
69. Bank BNP Paribas
50. Schneider Electric Polska
11. Millennium Bank
33. Unilever Polska
51. Sodexo Polska
12. Hays Poland
34. British American Tobacco
13. Provident Polska
35. TNT Express Worldwide
73. Bank Pekao
14. Fujitsu Technology Solutions
36. Reckitt Benckiser Polska
54. Pelion Healthcare
74. Bank BPH GE Capital
15. Procter & Gamble
37. Randstad Polska
16. CBRE Corporate Outsourcing
38. AmRest Holdings
55. 3M Polska
76. NATEK Poland
17. Crido Taxland
56. ING Bank Śląski
18. Citi (Citi Handlowy oraz
57. Program Kariera
78. TPA Horwath
Oddział w Polsce
Citi Service Center)
65. ProTRADER 66. Acxiom Global Service Center Polska
75. Raiﬀeisen Polbank
79. Grupa Allianz Polska
Partners Supporting partners
Statystyki Absolvent Talent Days, wiosna 2014, Stadion Narodowy w Warszawie
Absolvent Talent Days Statistics
8 032 Number of visitors
81 Exhibitors 4 200 m2 Fairground 2 186
Applications sent to job offers posted on the event’s website
of Nestlé 6 500 Cups coffee consumed
of popcorn 2 500 Cups consumed
(provided by Play)
taken by 981 Pictures “fotomat”
3,6 t Informational materials distributed
Absolvent Talent Days are the largest job and internship fair in Poland. On March 11 at the National Stadium in Warsaw, on over 4 200 m2, 81 exhibitors were presenting their oďŹ€er. For many of them the Absolvent Talent Days were the only event they took part in. Literally everyone was amazed by the number of participants, moreover, non-casual visitors, who appeared at the fair with a concrete goal - to get to know the employers better and to ďŹ nd an internship or a job.
Participant proﬁle As a result of eﬀective and widespread promotion of the event, the Absolvent Talent Days were attended by students and graduates from many universities, mainly the largest and most valued by employers.
Warsaw University of Technology
Warsaw School of Economics
University of Warsaw
Warsaw University of Life Sciences
Lodz University of Technology
University of Lodz
University of Social Sciences and Humanities in Warsaw
Military Technical Academy
Cardinal Stefan Wyszyński University in Warsaw
Participant proďŹ le Sex Age
36% 23 - 24 years 30%
21 - 22 years
29 years and more
20 years and less
25 - 26 years
27 - 28 years
Participant proďŹ le Professional experience
Since the Absolvent Talent Days were attended by companies from diďŹ€erent sectors, searching for students and graduates of every specialization, the Absolvent Talent Days promotion did not exclude participants from any university or faculty, which is reďŹ‚ected by the presented statistics. However, students and graduates of economics and technical faculties (including informatics) constituted the largest group. As many as 65% visitors had previous professional experience.
35% none 37%
up to 1 year
over 1 year
Field of study
6% 8% other
Participant proďŹ le Where they came from The Absolvent Talent Days thanks to their innovative formula have attracted people from all over the country (and not only). As many as 19% participants arrived from outside the Masovian Voivodeship. The number of employers, presentations, discussion panels and other attractions convinced as many as 82% participants to spend an hour or more at the fair.
Would you recommend the Absolvent Talent Days to your friends
Amount of time spent at the fair
I donâ€™t know
Less than 1 hour
More than 3 hours
Throughout the Absolvent Talent Days as many as 6 panel discussions took place. Their goal was not only to deliver substantial knowledge and suggestions but also to inspire to take action in order to reach career success.
CEO Citi Service Center
CEO PLL LOT
CEO Panasonic Marketing Europe
CEO ABC Data
Vice President Samsung Electronics Polska
CEO Rabobank Polska
Senior Advisor MCI Management
COO Comp Centrum Innowacji
CEO Microsoft Polska
CEO Polska Przedsiębiorcza
CEO Imperial Tobacco Polska
President of the Supervisory Board Work Service
Event promotion (online) Mailing to 450 000 students and graduates from all over the country.
Publication on 112 Career Oﬃces and/or university websites throughout the country. Information in main Polish media, both local and academic – over 30 publications on web portals.
Widespread campaign on Facebook over 1 000 posts regarding the Absolvent Talent Days. Display campaign on Absolvent.pl, MentorKariery.pl and Stypendiumzwyboru.pl over 1 000 000 views. Text message campaign over 10 000 recipients.
Event info featured on over 60% exhibitors’ websites.
The Absolvent Talent Days promotional activities had been undertaken both oﬄine and online. Our main promotional advantage, compared to other organizations, is an exceptional popularity among students and graduates gained by the event’s organizer – recruitment platform Absolvent.pl.
Event promotion (oﬄine) Billboard campaign - at some of the best Warsaw locations: Downtown (near Rotunda PKO), Centrum subway station, Politechnika subway station, Pole Mokotowskie subway station.
Video advertisement on 31 Infoscreen displays installed at the 10 most popular subway stations, with daily passenger traﬃc of 330 000.
Poster campaign at the 20 largest universities in Warsaw. Flyer distribution at 8 strategic locations. Advertisements in the 31 largest dormitories in Warsaw.
Information in main Polish media both local and academic – radio interviews, press publications, TV spots.
Radio spot broadcast by RMF MAXXX.
The online campaign was eﬀectively complemented with the oﬄine campaign, based mainly on billboards, posters and ﬂyers, distributed in strategic places with high levels of student traﬃc.
I was genuinely impressed by the number of paper folders and resumes brought to the fair by participants. The candidates seemed to be very well prepared. Zyta Machnicka blogger Candidate Experience
An event organized in an outstanding manner. Impressive attendance, interesting people. Unforgettable ambience. We’ll certainly be there next year – even more… Can’t wait.” Adriana Oleksy Training Centre Manager Play
A remarkably advertised event giving the opportunity to develop your company’s image and recruit very interesting young people for work and internships. Excellent organization and service.
Marta Łapińska Employees Relations and Recruitment Department Bank BPH S.A.
Even a week after the fair we are still receiving replies to our job and internship offers. We are truly pleasantly surprised by the effectiveness of our presence at the fair. Karol Trocewicz Busines Development Manager COMP Centrum Innowacji Sp. z o. o.
After the fair Many companies take the opportunity oďŹ€ered by the participation in the Absolvent Talent Days to promote their image not only among the participants but also among other potential candidates. Employers create photo and video footage and promote them in various social media and on internet.
Video by PZU http://www.talentdays.pl/pzu-wideorelacja/
Video by PwC http://www.talentdays.pl/pwc-wideorelacja/
Organizer Absolvent.pl is the leading recruitment platform for students and graduates in Poland. We successfully support recruiting processes and employer branding campaigns for even the most demanding clients, often from the Top 500 list.
View photo gallery
http://talentdays.pl/wideorelacja/ View video
Excellent organization. Awesome event, well worth its price.
Łukasz Lampka Social Network & Web Portal Sourcing Assistant Natek Poland
It was fantastic!!! Thank you for the opportunity to participate in this wonderful event. Małgorzata Miętek HR & General Affairs Manager Samsung Electronics
email@example.com Absolvent.pl Sp. z o.o., Kazimierzowska 70/6, 02-518 Warszawa, KRS 0000447104, NIP 5213636204, Wysokość kapitału zakładowego: 237,180,00 zł