The future of advertising.
Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
First, letâ€™s make a deal.
The foundation for tomorrow is here today.
If you donâ€™t like change, youâ€™re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
The world has changed.
The faces have changed.
“The best idea is boss”
The roadmap changed.
The language changed.
<html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
The pace changed.
Choice is growing exponentially.
Marketers are at a crossroads.
Most agencies were not built for dialogue.
Traditional digital is running rampant.
Most marketers on Facebook use it as a broadcast platform.
They were created to push.
Sometimes that works.
Advertising is better at emotion.
It just doesnâ€™t work in a vacuum.
Or a silo.
PR Advertising Interactive
Storytelling is a must.
Creating and enabling fans.
Widgets are portable, brand gateways.
We have to listen and adapt.
End of interruption.
Social media will be the standard.
Itâ€™s all social.
Itâ€™s all personal.
The “me” economy.
15 megabytes is the new 15 minutes.
Consumer buzz can be great.
Or really bad.
Paul McEnany | http://heehawmarketing.typepad.com
Either way, it spreads quickly.
They donâ€™t call it viral for nothing.
We have to keep our eyes open.
And look below the surface.
Minneapolis bridge collapse.
Bridge collapses - 6:00pm
I hear about it on Twitter a little after 6pm.
The story unfolds.
Mainstream media catches up.
Some alert friends.
1 hour 42 minutes
Some ask questions.
3 hours 8 minutes
Some reflect back.
People upload images.
Distributed through widgets.
And through mashups.
There are even new worlds to explore.
Put strategy first.
Adding value should be the goal.
Thank you! Matt Dickman email@example.com http://technomarketer.typepad.com