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The Future of the Spirits Market in China, to 2016 Published: March 2012

No. of Pages: 248

Price: US$875

Synopsis • Future of the Spirits Market in China, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in China. • The report presents detailed analysis on the Spirits consumption trends in China, covering historic and forecast Spirits consumption volume and value at market and category level, brand share , and distribution channel data. • This report brings together Canadean Intelligence's research; modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Spirits sales overall and to know which categories and segments are in the ascendency in the coming years. Summary The report provides the latest, highly detailed information on dynamics in Chinese Spirits market, providing marketers with the essential information to understand their own, and their competitors’, position in the market and the information to accurately identify where to compete in the future. Chinese Spirit Market Table of Contents 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 Introduction 1.2.2 Large scale, international, program of online consumer surveys 1.2.3 Nationally Representative results (age, gender) 1.2.4 Parents answered on their children’s behalf 1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.2.6 Integrated with industry calling and secondary research 2 China Spirits Market Overview 2.1 Market Dynamics by Volume 2.1.1 Overall Spirits Consumption, 2006–16 2.1.2 Per-capita Spirits consumption, 2006–16 2.1.3 Overall Spirits Market Growth Dynamics by Volume 2.1.4 Spirits Consumption by Category, 2006–16 2.1.5 Spirits Consumption – Trends and Forecasts 2.1.6 China Spirits Consumption by Price Segment, 2006–16 2.1.7 China Spirits Consumption by Alcoholic Strength, 2006–16 2.1.8 Spirits distribution – Off and On-premise Trade, 2006–16 2.1.9 Overall Off-premise Spirits Consumption by Category, 2006–16 2.1.10 Overall On-premise Spirits Consumption by Category, 2006–16 2.2 Market Dynamics by Value 2.2.1 Overall Spirits Market Value, 2006–16


2.2.2 Spirits Per-capita Spend, 2006–16 2.2.3 Overall Spirits Growth Dynamics by Market Value 2.2.4 Spirits Market Value by Category, 2011–16 2.2.5 Spirits Market Value - Trends and Forecasts 3 China Brandy Market Analysis 3.1 Brandy Market Growth Dynamics (Volume Analysis), 2006–16 3.2 Brandy Market Consumption Analysis, 2006–16 3.2.1 Brandy Market Volume Analysis, 2006–16 3.2.2 Brandy Market Value Analysis, 2006–16 3.3 Brandy Consumption by Major Brands (Top 10) 3.4 Brandy Consumption by Channels 3.4.1 Brandy Consumption by Channel, 2006–16 3.4.2 Brandy Off-premise Consumption, 2006–16 3.4.3 Brandy On-premise Consumption, 2006–16 3.5 Brandy Consumption by Price Segment, 2006–16 3.6 Brandy Consumption by Alcoholic Strength, 2006–16 3.7 Brandy Consumption by Segments, 2006–16 3.8 Armagnac Consumption Analysis 3.8.1 Armagnac Consumption, 2006–16 3.8.2 Armagnac Consumption by Price Segment, 2006–16 3.8.3 Armagnac Consumption by Alcoholic Strength, 2006–16 3.9 Cognac Consumption Analysis 3.9.1 Cognac Consumption, 2006–16 3.9.2 Cognac Consumption by Price Segment, 2006–16 3.9.3 Cognac Consumption by Alcoholic Strength, 2006–16 3.1 Fruit Brandy Consumption Analysis 3.10.1 Fruit Brandy Consumption, 2006–16 3.10.2 Fruit Brandy Consumption by Price Segment, 2006–16 3.10.3 Fruit Brandy Consumption by Alcoholic Strength, 2006–16 3.11 Other Brandy Consumption Analysis 3.11.1 Other Brandy Consumption, 2006–16 3.11.2 Other Brandy Consumption by Price Segment, 2006–16 3.11.3 Other Brandy Consumption by Alcoholic Strength, 2006–16 4 China Gin & Genever Market Analysis 4.1 Gin & Genever Market Consumption Analysis, 2006–16 4.1.1 Gin & Genever Market Volume Analysis, 2006–16 4.1.2 Gin & Genever Market Value Analysis, 2006–16 4.2 Gin & Genever Consumption by Major Brands (Top 10) 4.3 Gin & Genever Consumption by Channels 4.3.1 Gin & Genever Consumption by Channel, 2006–16 4.3.2 Gin & Genever Off-premise Consumption, 2006–16 4.3.3 Gin & Genever On-premise Consumption, 2006–16 4.4 Gin & Genever Consumption by Price Segment, 2006–16 4.5 Gin & Genever Consumption by Alcoholic Strength, 2006–16 5 China Liqueurs & Cocktails Market Analysis 5.1 Liqueurs & Cocktails Market Growth Dynamics (Volume Analysis), 2006–16 5.2 Liqueurs & Cocktails Market Consumption Analysis, 2006–16 5.2.1 Liqueurs & Cocktails Market Volume Analysis, 2006–16 5.2.2 Liqueurs & Cocktails Market Value Analysis, 2006–16 5.3 Liqueurs & Cocktails Consumption by Major Brands (Top 10) 5.4 Liqueurs & Cocktails Consumption by Channels 5.4.1 Liqueurs & Cocktails Consumption by Channel, 2006–16 5.4.2 Liqueurs & Cocktails Off-premise Consumption, 2006–16 5.4.3 Liqueurs & Cocktails On-premise Consumption, 2006–16 5.5 Liqueurs & Cocktails Consumption by Price Segment, 2006–16 5.6 Liqueurs & Cocktails Consumption by Alcoholic Strength, 2006–16


5.7 Liqueurs & Cocktails Consumption by Segments, 2006–16 5.8 Cream Liqueurs Consumption Analysis 5.8.1 Cream Liqueurs Consumption, 2006–16 5.8.2 Cream Liqueurs Consumption by Price Segment, 2006–16 5.8.3 Cream Liqueurs Consumption by Alcoholic Strength, 2006–16 5.9 Fruit Liqueurs Consumption Analysis 5.9.1 Fruit Liqueurs Consumption, 2006–16 5.9.2 Fruit Liqueurs Consumption by Price Segment, 2006–16 5.9.3 Fruit Liqueurs Consumption by Alcoholic Strength, 2006–16 5.1 Other Liqueurs Consumption Analysis 5.10.1 Other Liqueurs Consumption, 2006–16 5.10.2 Other Liqueurs Consumption by Price Segment, 2006–16 5.10.3 Other Liqueurs Consumption by Alcoholic Strength, 2006–16 6 China Rum & Cane Spirits Market Analysis 6.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16 6.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16 6.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16 6.2.2 Rum & Cane Spirits Market Value Analysis, 2006–16 6.3 Rum & Cane Spirits Consumption by Major Brands (Top 10) 6.4 Rum & Cane Spirits Consumption by Channels 6.4.1 Rum & Cane Spirits Consumption by Channel, 2006–16 6.4.2 Rum & Cane Spirits Off-premise Consumption, 2006–16 6.4.3 Rum & Cane Spirits On-premise Consumption, 2006–16 6.5 Rum & Cane Spirits Consumption by Price Segment, 2006–16 6.6 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16 6.7 Rum & Cane Spirits Consumption by Segments, 2006–16 6.8 Dark Rum Consumption Analysis 6.8.1 Dark Rum Consumption, 2006–16 6.8.2 Dark Rum Consumption by Price Segment, 2006–16 6.8.3 Dark Rum Consumption by Alcoholic Strength, 2006–16 6.9 Light Rum Consumption Analysis 6.9.1 Light Rum Consumption, 2006–16 6.9.2 Light Rum Consumption by Price Segment, 2006–16 6.9.3 Light Rum Consumption by Alcoholic Strength, 2006–16 7 China Specialty Spirits Market Analysis 7.1 Specialty Spirits Market Growth Dynamics (Volume Analysis), 2006–16 7.2 Specialty Spirits Market Consumption Analysis, 2006–16 7.2.1 Specialty Spirits Market Volume Analysis, 2006–16 7.2.2 Specialty Spirits Market Value Analysis, 2006–16 7.3 Specialty Spirits Consumption by Major Brands (Top 10) 7.4 Specialty Spirits Consumption by Channels 7.4.1 Specialty Spirits Consumption by Channel, 2006–16 7.4.2 Specialty Spirits Off-premise Consumption, 2006–16 7.4.3 Specialty Spirits On-premise Consumption, 2006–16 7.5 Specialty Spirits Consumption by Price Segment, 2006–16 7.6 Specialty Spirits Consumption by Alcoholic Strength, 2006–16 7.7 Specialty Spirits Consumption by Segments, 2006–16 7.8 Other Specialty Consumption Analysis 7.8.1 Other Specialty Consumption, 2006–16 7.8.2 Other Specialty Consumption by Price Segment, 2006–16 7.8.3 Other Specialty Consumption by Alcoholic Strength, 2006–16 7.9 Raki Consumption Analysis 7.9.1 Raki Consumption, 2006–16 7.9.2 Raki Consumption by Price Segment, 2006–16 7.9.3 Raki Consumption by Alcoholic Strength, 2006–16 7.1 Rice-based Spirits Consumption Analysis


7.10.1 Rice-based Spirits Consumption, 2006–16 7.10.2 Rice-based Spirits Consumption by Price Segment, 2006–16 7.10.3 Rice-based Spirits Consumption by Alcoholic Strength, 2006–16 8 China Tequila & Mezcal Market Analysis 8.1 Tequila & Mezcal Market Consumption Analysis, 2006–16 8.1.1 Tequila & Mezcal Market Volume Analysis, 2006–16 8.1.2 Tequila & Mezcal Market Value Analysis, 2006–16 8.2 Tequila & Mezcal Consumption by Major Brands (Top 10) 8.3 Tequila & Mezcal Consumption by Channels 8.3.1 Tequila & Mezcal Consumption by Channel, 2006–16 8.3.2 Tequila & Mezcal Off-premise Consumption, 2006–16 8.3.3 Tequila & Mezcal On-premise Consumption, 2006–16 8.4 Tequila & Mezcal Consumption by Price Segment, 2006–16 8.5 Tequila & Mezcal Consumption by Alcoholic Strength, 2006–16 9 China Vodka Market Analysis 9.1 Vodka Market Growth Dynamics (Volume Analysis), 2006–16 9.2 Vodka Market Consumption Analysis, 2006–16 9.2.1 Vodka Market Volume Analysis, 2006–16 9.2.2 Vodka Market Value Analysis, 2006–16 9.3 Vodka Consumption by Major Brands (Top 10) 9.4 Vodka Consumption by Channels 9.4.1 Vodka Consumption by Channel, 2006–16 9.4.2 Vodka Off-premise Consumption, 2006–16 9.4.3 Vodka On-premise Consumption, 2006–16 9.5 Vodka Consumption by Price Segment, 2006–16 9.6 Vodka Consumption by Alcoholic Strength, 2006–16 9.7 Vodka Consumption by Segments, 2006–16 9.8 Unflavored Vodka Consumption Analysis 9.8.1 Unflavored Vodka Consumption, 2006–16 9.8.2 Unflavored Vodka Consumption by Price Segment, 2006–16 9.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006–16 10 China Whisk(e)y Market Analysis 10.1 Whisk(e)y Market Growth Dynamics (Volume Analysis), 2006–16 10.2 Whisk(e)y Market Consumption Analysis, 2006–16 10.2.1 Whisk(e)y Market Volume Analysis, 2006–16 10.2.2 Whisk(e)y Market Value Analysis, 2006–16 10.3 Whisk(e)y Consumption by Major Brands (Top 10) 10.4 Whisk(e)y Consumption by Channels 10.4.1 Whisk(e)y Consumption by Channel, 2006–16 10.4.2 Whisk(e)y Off-premise Consumption, 2006–16 10.4.3 Whisk(e)y On-premise Consumption, 2006–16 10.5 Whisk(e)y Consumption by Price Segment, 2006–16 10.6 Whisk(e)y Consumption by Alcoholic Strength, 2006–16 10.7 Whisk(e)y Consumption by Segments, 2006–16 10.8 American Whisk(e)y Consumption Analysis 10.8.1 American Whisk(e)y Consumption, 2006–16 10.8.2 American Whisk(e)y Consumption by Price Segment, 2006–16 10.8.3 American Whisk(e)y Consumption by Alcoholic Strength, 2006–16 10.9 Canadian Whisk(e)y Consumption Analysis 10.9.1 Canadian Whisk(e)y Consumption, 2006–16 10.9.2 Canadian Whisk(e)y Consumption by Price Segment, 2006–16 10.9.3 Canadian Whisk(e)y Consumption by Alcoholic Strength, 2006–16 10.1 Irish Whisk(e)y Consumption Analysis 10.10.1 Irish Whisk(e)y Consumption, 2006–16 10.10.2 Irish Whisk(e)y Consumption by Price Segment, 2006–16 10.10.3 Irish Whisk(e)y Consumption by Alcoholic Strength, 2006–16


10.11 Scotch Whisk(e)y Consumption Analysis 10.11.1 Scotch Whisk(e)y Consumption, 2006–16 10.11.2 Scotch Whisk(e)y Consumption by Price Segment, 2006–16 10.11.3 Scotch Whisk(e)y Consumption by Alcoholic Strength, 2006–16 10.12 Other Whisk(e)y Consumption Analysis 10.12.1 Other Whisk(e)y Consumption, 2006–16 10.12.2 Other Whisk(e)y Consumption by Price Segment, 2006–16 10.12.3 Other Whisk(e)y Consumption by Alcoholic Strength, 2006–16 11 Appendix 12 Methodology 12.1 About Canadean 12.2 Disclaimer

List of Tables Table 1: Volume Units for Spirits Market Table 2: China Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 3: China Per-capita Spirits Consumption (liters/head & Y-o-Y growth), 2006–16 Table 4: China Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by volume Table 5: China Spirits Consumption (Liters m) by Category, 2006–11 Table 6: China Spirits Consumption (Liters m) by Category, 2011–16 Table 7: China Spirits Consumption by Category – Trends & Forecasts, 2006 Vs. 2011 Vs. 2016 Table 8: China Spirits Consumption (Liters m) by Price Segment, 2006–11 Table 9: China Spirits Consumption (Liters m) by Price Segment, 2011–16 Table 10: China Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 11: China Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 12: Spirits Consumption (Liters m) by Sales Channel, 2006–16 Table 13: China Off-premise Spirits Consumption (Liters m) by Category, 2006–11 Table 14: China Off-premise Spirits Consumption (Liters m) by Category, 2011–16 Table 15: China On-premise Spirits Consumption (Liters m) by Category, 2006–11 Table 16: China On-premise Spirits Consumption (Liters m) by Category, 2011–16 Table 17: China Spirits Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 18: China Spirits Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 19: China Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 20: China Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 21: China Per-capita Spirits Spend (CNY/head & Y-o-Y growth), 2006–16 Table 22: China Per-capita Spirits Spend (USD/head & Y-o-Y growth), 2006–16 Table 23: China Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (CNY m 2016), by category, by market value Table 24: China Spirits Market Value (CNY m) by Category, 2006–11 Table 25: China Spirits Market Value (CNY m) by Category, 2011–16 Table 26: China Spirits Market Value (USD m) by Category, 2006–11 Table 27: China Spirits Market Value (USD m) by Category, 2011–16 Table 28: China Spirits Market Value (CNY m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016 Table 29: China Spirits Market Value (USD m) by Category – Trends & Forecasts, 2006 Vs. 2011Vs. 2016 Table 30: China Brandy Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments Table 31: China Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 32: China Brandy Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 33: China Brandy Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 34: China Brandy Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 35: China Brandy Market Value (USD m) and Growth (Y-o-Y), 2011–16


Table 36: China Brandy Consumption by Major Brands (Liters m), 2008–11 Table 37: China Brandy Consumption (Liters m) by Channel, 2006–11 Table 38: China Brandy Consumption (Liters m) by Channel, 2011–16 Table 39: China Brandy Off-premise Consumption (Liters m), 2006–16 Table 40: China Brandy On-premise Consumption (Liters m), 2006–16 Table 41: China Brandy Consumption (Liters m) by Price Segment, 2006–11 Table 42: China Brandy Consumption (Liters m) by Price Segment, 2011–16 Table 43: China Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 44: China Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 45: China Brandy Consumption (Liters m) by Segments, 2006–11 Table 46: China Brandy Consumption (Liters m) by Segments, 2011–16 Table 47: China Armagnac Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 48: China Armagnac Consumption (Liters m) by Price Segment, 2006–11 Table 49: China Armagnac Consumption (Liters m) by Price Segments, 2011–16 Table 50: China Armagnac Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 51: China Armagnac Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 52: China Cognac Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 53: China Cognac Consumption (Liters m) by Price Segment, 2006–11 Table 54: China Cognac Consumption (Liters m) by Price Segments, 2011–16 Table 55: China Cognac Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 56: China Cognac Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 57: China Fruit Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 58: China Fruit Brandy Consumption (Liters m) by Price Segment, 2006–11 Table 59: China Fruit Brandy Consumption (Liters m) by Price Segments, 2011–16 Table 60: China Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 61: China Fruit Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 62: China Other Brandy Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 63: China Other Brandy Consumption (Liters m) by Price Segment, 2006–11 Table 64: China Other Brandy Consumption (Liters m) by Price Segments, 2011–16 Table 65: China Other Brandy Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 66: China Other Brandy Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 67: China Gin & Genever Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 68: China Gin & Genever Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 69: China Gin & Genever Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 70: China Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 71: China Gin & Genever Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 72: China Gin & Genever Consumption by Major Brands (Liters m), 2008–11 Table 73: China Gin & Genever Consumption (Liters m) by Channel, 2006–11 Table 74: China Gin & Genever Consumption (Liters m) by Channel, 2011–16 Table 75: China Gin & Genever Off-premise Consumption (Liters m), 2006–16 Table 76: China Gin & Genever On-premise Consumption (Liters m), 2006–16 Table 77: China Gin & Genever Consumption (Liters m) by Price Segment, 2006–11 Table 78: China Gin & Genever Consumption (Liters m) by Price Segment, 2011–16 Table 79: China Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 80: China Gin & Genever Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 81: China Liqueurs & Cocktails Market Dynamics: past and future growth rates (2006–11 & 2011– 16) and future market size (Liters m 2016), by Segments Table 82: China Liqueurs & Cocktails Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 83: China Liqueurs & Cocktails Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 84: China Liqueurs & Cocktails Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 85: China Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 86: China Liqueurs & Cocktails Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 87: China Liqueurs & Cocktails Consumption by Major Brands (Liters m), 2008–11 Table 88: China Liqueurs & Cocktails Consumption (Liters m) by Channel, 2006–11 Table 89: China Liqueurs & Cocktails Consumption (Liters m) by Channel, 2011–16 Table 90: China Liqueurs & Cocktails Off-premise Consumption (Liters m), 2006–16


Table 91: China Liqueurs & Cocktails On-premise Consumption (Liters m), 2006–16 Table 92: China Liqueurs & Cocktails Consumption (Liters m) by Price Segment, 2006–11 Table 93: China Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16 Table 94: China Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 95: China Liqueurs & Cocktails Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 96: China Liqueurs & Cocktails Consumption (Liters m) by Segments, 2006–11 Table 97: China Liqueurs & Cocktails Consumption (Liters m) by Segments, 2011–16 Table 98: China Cream Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 99: China Cream Liqueurs Consumption (Liters m) by Price Segment, 2006–11 Table 100: China Cream Liqueurs Consumption (Liters m) by Price Segments, 2011–16 Table 101: China Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 102: China Cream Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 103: China Fruit Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 104: China Fruit Liqueurs Consumption (Liters m) by Price Segment, 2006–11 Table 105: China Fruit Liqueurs Consumption (Liters m) by Price Segments, 2011–16 Table 106: China Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 107: China Fruit Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 108: China Other Liqueurs Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 109: China Other Liqueurs Consumption (Liters m) by Price Segment, 2006–11 Table 110: China Other Liqueurs Consumption (Liters m) by Price Segments, 2011–16 Table 111: China Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 112: China Other Liqueurs Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 113: China Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011– 16) and future market size (Liters m 2016), by Segments Table 114: China Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 115: China Rum & Cane Spirits Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 116: China Rum & Cane Spirits Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 117: China Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 118: China Rum & Cane Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 119: China Rum & Cane Spirits Consumption by Major Brands (Liters m), 2008–11 Table 120: China Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11 Table 121: China Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16 Table 122: China Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16 Table 123: China Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16 Table 124: China Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11 Table 125: China Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16 Table 126: China Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 127: China Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 128: China Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11 Table 129: China Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16 Table 130: China Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 131: China Dark Rum Consumption (Liters m) by Price Segment, 2006–11 Table 132: China Dark Rum Consumption (Liters m) by Price Segments, 2011–16 Table 133: China Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 134: China Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 135: China Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 136: China Light Rum Consumption (Liters m) by Price Segment, 2006–11 Table 137: China Light Rum Consumption (Liters m) by Price Segments, 2011–16 Table 138: China Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 139: China Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 140: China Specialty Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments Table 141: China Specialty Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 142: China Specialty Spirits Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 143: China Specialty Spirits Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 144: China Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 2006–11


Table 145: China Specialty Spirits Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 146: China Specialty Spirits Consumption by Major Brands (Liters m), 2008–11 Table 147: China Specialty Spirits Consumption (Liters m) by Channel, 2006–11 Table 148: China Specialty Spirits Consumption (Liters m) by Channel, 2011–16 Table 149: China Specialty Spirits Off-premise Consumption (Liters m), 2006–16 Table 150: China Specialty Spirits On-premise Consumption (Liters m), 2006–16 Table 151: China Specialty Spirits Consumption (Liters m) by Price Segment, 2006–11 Table 152: China Specialty Spirits Consumption (Liters m) by Price Segment, 2011–16 Table 153: China Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 154: China Specialty Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 155: China Specialty Spirits Consumption (Liters m) by Segments, 2006–11 Table 156: China Specialty Spirits Consumption (Liters m) by Segments, 2011–16 Table 157: China Other Specialty Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 158: China Other Specialty Consumption (Liters m) by Price Segment, 2006–11 Table 159: China Other Specialty Consumption (Liters m) by Price Segments, 2011–16 Table 160: China Other Specialty Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 161: China Other Specialty Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 162: China Raki Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 163: China Raki Consumption (Liters m) by Price Segment, 2006–11 Table 164: China Raki Consumption (Liters m) by Price Segments, 2011–16 Table 165: China Raki Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 166: China Raki Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 167: China Rice-based Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 168: China Rice-based Spirits Consumption (Liters m) by Price Segment, 2006–11 Table 169: China Rice-based Spirits Consumption (Liters m) by Price Segments, 2011–16 Table 170: China Rice-based Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 171: China Rice-based Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 172: China Tequila & Mezcal Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 173: China Tequila & Mezcal Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 174: China Tequila & Mezcal Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 175: China Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 176: China Tequila & Mezcal Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 177: China Tequila & Mezcal Consumption by Major Brands (Liters m), 2008–11 Table 178: China Tequila & Mezcal Consumption (Liters m) by Channel, 2006–11 Table 179: China Tequila & Mezcal Consumption (Liters m) by Channel, 2011–16 Table 180: China Tequila & Mezcal Off-premise Consumption (Liters m), 2006–16 Table 181: China Tequila & Mezcal On-premise Consumption (Liters m), 2006–16 Table 182: China Tequila & Mezcal Consumption (Liters m) by Price Segment, 2006–11 Table 183: China Tequila & Mezcal Consumption (Liters m) by Price Segment, 2011–16 Table 184: China Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 185: China Tequila & Mezcal Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 186: China Vodka Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments Table 187: China Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 188: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 189: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 190: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 191: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 192: China Vodka Consumption by Major Brands (Liters m), 2008–11 Table 193: China Vodka Consumption (Liters m) by Channel, 2006–11 Table 194: China Vodka Consumption (Liters m) by Channel, 2011–16 Table 195: China Vodka Off-premise Consumption (Liters m), 2006–16 Table 196: China Vodka On-premise Consumption (Liters m), 2006–16 Table 197: China Vodka Consumption (Liters m) by Price Segment, 2006–11 Table 198: China Vodka Consumption (Liters m) by Price Segment, 2011–16 Table 199: China Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11


Table 200: China Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 201: China Vodka Consumption (Liters m) by Segments, 2006–11 Table 202: China Vodka Consumption (Liters m) by Segments, 2011–16 Table 203: China Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 204: China Unflavored Vodka Consumption (Liters m) by Price Segment, 2006–11 Table 205: China Unflavored Vodka Consumption (Liters m) by Price Segments, 2011–16 Table 206: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 207: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 208: China Whisk(e)y Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments Table 209: China Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 210: China Whisk(e)y Market Value (CNY m) and Growth (Y-o-Y), 2006–11 Table 211: China Whisk(e)y Market Value (CNY m) and Growth (Y-o-Y), 2011–16 Table 212: China Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2006–11 Table 213: China Whisk(e)y Market Value (USD m) and Growth (Y-o-Y), 2011–16 Table 214: China Whisk(e)y Consumption by Major Brands (Liters m), 2008–11 Table 215: China Whisk(e)y Consumption (Liters m) by Channel, 2006–11 Table 216: China Whisk(e)y Consumption (Liters m) by Channel, 2011–16 Table 217: China Whisk(e)y Off-premise Consumption (Liters m), 2006–16 Table 218: China Whisk(e)y On-premise Consumption (Liters m), 2006–16 Table 219: China Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11 Table 220: China Whisk(e)y Consumption (Liters m) by Price Segment, 2011–16 Table 221: China Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 222: China Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 223: China Whisk(e)y Consumption (Liters m) by Segments, 2006–11 Table 224: China Whisk(e)y Consumption (Liters m) by Segments, 2011–16 Table 225: China American Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 226: China American Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11 Table 227: China American Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16 Table 228: China American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 229: China American Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 230: China Canadian Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 231: China Canadian Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11 Table 232: China Canadian Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16 Table 233: China Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 234: China Canadian Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 235: China Irish Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 236: China Irish Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11 Table 237: China Irish Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16 Table 238: China Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 239: China Irish Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 240: China Scotch Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 241: China Scotch Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11 Table 242: China Scotch Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16 Table 243: China Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 244: China Scotch Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 245: China Other Whisk(e)y Consumption (Liters m) and Growth (Y-o-Y), 2006–16 Table 246: China Other Whisk(e)y Consumption (Liters m) by Price Segment, 2006–11 Table 247: China Other Whisk(e)y Consumption (Liters m) by Price Segments, 2011–16 Table 248: China Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2006–11 Table 249: China Other Whisk(e)y Consumption (Liters m) by Alcoholic Strength, 2011–16 Table 250: China Spirits Consumption (Liters m), 2006–11 Table 251: China Spirits Consumption (Liters m), 2011–16 Table 252: China Spirits Consumption (Liters m) by Category, 2006–11 Table 253: China Spirits Consumption (Liters m) by Category, 2011–16 Table 254: China Off-premise Spirits Consumption (Liters m) by Category, 2006–11


Table 255: China Off-premise Spirits Consumption (Liters m) by Category, 2011–16 Table 256: China On-premise Spirits Consumption (Liters m) by Category, 2006–11 Table 257: China On-premise Spirits Consumption (Liters m) by Category, 2011–16 Table 258: China Spirits Market Value (CNY m), 2006–11 Table 259: China Spirits Market Value (CNY m), 2011–16 Table 260: China Spirits Market Value (CNY m) by Category, 2006–11 Table 261: China Spirits Market Value (CNY m) by Category, 2011–16 Table 262: China Spirits Off-premise Market Value (CNY m) by Category, 2006–11 Table 263: China Spirits Off-premise Market Value (CNY m) by Category, 2011–16 Table 264: China Spirits On-premise Market Value (CNY m) by Category, 2006–11 Table 265: China Spirits On-premise Market Value (CNY m) by Category, 2011–16 Table 266: China Brandy Volume (Liters m) by Price Segment, 2006–11 Table 267: China Brandy Volume (Liters m) by Price Segment, 2011–16 Table 268: China Gin & Genever Volume (Liters m) by Price Segment, 2006–11 Table 269: China Gin & Genever Volume (Liters m) by Price Segment, 2011–16 Table 270: China Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2006–11 Table 271: China Liqueurs & Cocktails Volume (Liters m) by Price Segment, 2011–16 Table 272: China Rum & Cane Spirits Volume (Liters m) by Price Segment, 2006–11 Table 273: China Rum & Cane Spirits Volume (Liters m) by Price Segment, 2011–16 Table 274: China Specialty Spirits Volume (Liters m) by Price Segment, 2006–11 Table 275: China Specialty Spirits Volume (Liters m) by Price Segment, 2011–16 Table 276: China Tequila & Mezcal Volume (Liters m) by Price Segment, 2006–11 Table 277: China Tequila & Mezcal Volume (Liters m) by Price Segment, 2011–16 Table 278: China Vodka Volume (Liters m) by Price Segment, 2006–11 Table 279: China Vodka Volume (Liters m) by Price S

future of spirit market  

• Future of the Spirits Market in China, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in China....

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