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Rajesh Abraham RAJESH ABRAHAM.

CREATIVE THINKER, IDEA INKER, THOUGHTS LINKER, HAIR’S NOT GINGER, ALSO A FREETHINKER, READER, DREAMER.


AD CLUB Awards 2005 Invitation Mailer


Vanitha Magazine (Onam ad for Brand Reporter)


Infosys BPO Dress Code Posters For Infosys BPO, posters were developed to let the employees know about the new company dress code. The client wanted something different than a usual bulletin explaining the transition. So a set of posters were created that tried to tickle the employees’ funny bones and at the same time not losing the company’s authoritative voice. The activity was for 2 months. The results were overwhelming.


Infosys BPO – Referral Programme (Teasers) In order to strengthen their staff recruitment programme for Infosys BPO we came up with a referral activity where the employees can refer their family and friends to work and benefit from it.


Apple Movie Over Coffee campaign. In order to increase footfall in Apple Authorised Reseller stores, Apple tied up with coffee outlets (Coffee Day) to run a promo using their Mac to College property. The promo, a movie making contest using Macbooks, was created specifically for students.

Posters


Tent card

Standee


Dossier


Ambient: Director’s chair


Contest Form: Front

Contest Form: Back


Apple Announcing the arrival of the iPhone 3G in India.


Apple EDM for the launch of Apple Store in Croma, Mumbai. The theme was just around the corner. So the EDM was designed with content appearing in the corner of the edm.


Apple web banners for iPod (targeting NRIs)


Texas Chicken- Launch in Hyderabad. Hoardings - teaser plus unveiling.

Teaser

Unveiling


Apple Gaming competition for ipod touch

Gaming Challenge is a motion gaming competition from iPod touch. The activity was from from April 2nd to April 12th 2009, only in Bangalore. The idea was to bring in more people to experience the iPod touch and convert them into buyers, and also to introduce the concept of motion gaming in India.

Launch poster / ad


Buzz sustaining – press ads

Teaser


Buzz sustaining – press ads

Teaser


Buzz sustaining – press ads

Teaser


Wild card entry ad – for those who failed to qualify to the quarter finals, they got a second chance


GoldPlus – Ganesha Chathurthi ad


Malayala Manorama DM campaign for media planners The idea was to let the media planners know that Malayala Manorama is the most read newspaper in Kerala, with a circulation of 16 lac copies. The creatives conveyed the idea to media planners that with Manorama as their media plan, they can have more time for leisure, like going on a trip. The DMs were treated as tourism ads, with the various destinations they could visit.


Direct Mailer


Microsoft India Student Tech Club – Posters to drive student interest to an online forum powered by Microsoft. Posters


Microsoft India ASK or Anybody Should Know was an online campaign using edms and web banners, targeted at IT Professionals/Administrators enabling better brand awareness and to evangelize the various software available from Microsoft.

Edms teasers


Edm launch

Edm follow up


Online banners


Client: Intuit Money Manager Intuit is America’s No.1 software company. When they launched their latest product Intuit Money Manager in India, they required a 360 degree marketing approach. A campaign was formulated with the idea “Get the complete picture’, which summarized the main brand promise.

Press ad


To increase brand awareness Intuit tied with newspaper vendors to deliver the paper in a customized envelope. The envelope itself was designed as a newspaper page.


Ambient Escalator


Elevator


Car Bumper Stickers


Train branding


Tie up with Domino’s pizza.


Tie up with 70 MM. DVD jacket.

Cinema slides following upcoming movie previews


T-shirt


TOYOTA LIVA


Acer EDMs for SMB audience


INNOVATIVE FILM CITY


ITC PAPERKRAFT PITCH – For Paperkraft premium office stationery, a unique idea was proposed. A fashion show using paper and the design ideas given by the public.


Event reveal 3D posters


Event reveal 3D posters


Wipro

Poster


Wipro

Poster


Wipro


Wipro


Wipro


Karnataka Tourism


Karnataka Tourism


Karnataka Tourism


Karnataka Tourism


Karnataka Tourism – Online banners


Web content

www.skylineconstructions.com

www.topramen.in www.toyotaetiosmotorracing.in EMR concept, Dealer activation, TRD, FAQS, Gallery


Rajesh Abraham Thank you.

RAJESH ABRAHAM BOOK  

Print, Outdoor, DM, Ambient, Online

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