Page 30

her critical eye to a collection on which her mom and brother were collaborating. The trip proved to be transformative. Gorenstein joined Moulé, turning it into a true family business, and began work on a clothing line of her own. In spring 2001, she showed her first Rachel Mara collection during Fashion Week in Los Angeles, where it was promptly snatched up by the likes of Fred Segal, Saks, and a bevy of other high-end boutiques. Clearly, Gorenstein was onto something. Now, she does double duty, designing each and every piece that comes out of her increasingly successful atelier, but also managing all of the buying, marketing and every creative endeavor for Moulé, ensuring everything that comes in or goes out has that unique, eclectic, and infinitely stylish vibe on which we’ve come to rely. And somehow, she does it all with style, grace and just the right amount of edge…which, after all, seems to run in the family. So, Rachel, you essentially have two different jobs, with both Moulé and Rachel Mara. Can you give us more detail on your roles? Sure. With Moulé, I’m the Buyer of men’s and women’s clothing and accessories. And Creative Director of the brand, which encompasses everything from visual merchandising to window displays to brand campaigns, holiday campaigns, internet growth. So you get all the fun jobs. It’s quite fun, yes. That’s what happens when you design your own job.

And what about with Rachel Mara? You run everything, right? I design everything. I’m a bit of a one-woman show, but I do get help. I have a production manager and a sample and pattern maker and periodically assistants and interns. Those are both huge jobs. I can’t imagine being able to do one of them let alone two. Can you tell us a little about a typical day for you? I think I kind of thrive on the creative chaos. I find that I do bounce around during my day, from solving a store problem to thinking about, perhaps, the website to working on a blouse design for Rachel Mara. I feel that it all triggers something else. I like being involved in all these different things at the same time. I’m assuming there are times of the year that you have to focus more on Rachel Mara, or focus more on Moulé…? Well, it is always kind of double duty. I’m going to New York and Vegas and LA for the shows coming up to do buying for Moulé, and at the same time I’ve been designing my line and preparing to show that at Fashion Week. I find myself wearing two hats a lot. We’ve talked a lot before, but I don’t actually know that much about how you got started in fashion. I know Moulé is a family business, so I’m sure that was a strong influence for you. Is fashion something you always wanted to do, or did you sort of fall into it, because of the family connection? I kind of fell into it. I actually wasn’t that into fashion growing up. I always loved clothes, but I was into other creative endeavors. I studied fine arts and got

30

rachel mara oyster dress- $398

ABOUTFACEMAG.COM

into design and advertising, and that’s what I did for a long time. I think I sort of repressed the fashion side as I grew up, because I was the only girl growing up in a house with four boys. So, I was a serious tomboy, and the idea of wanting to be a fashion designer and make pretty clothes just didn’t fit into the “girls’ lib” environment that I was in. Tell me a little bit about the store. I’d love to know more about how Moulé came to be. Well, it started with my mom. She started designing a line of clothes that grew from her travels to Morocco, back in the late 1980s. And then after a few years she brought the line back to Canada and placed it in several top stores across the country. A few years later, she decided to open her own store. She is quite an eclectic collector and she was an antique dealer for a while. So the store just became this outpouring of all her tastes - she’d travel the world and find interesting things from all over the place and combine them in this really interesting shop. I love seeing pictures of your mom around the shop and on the website. She has a great sense of style. I’m assuming that has influenced you quite a bit? For sure. I just grew up around style. My mom has really great taste and was always original. She really did her own thing and had her own sense of style and aesthetic. I didn’t always get it and sometimes just wished she would dress like the other moms. But it opened the door to making up my own rules. She collects textiles and our house was full of beautiful antique embroideries and laces, we were surrounded by different ideas of beauty.

Profile for ABOUT FACE Magazine

About Face Magazine - Issue 01  

Portland's interview Magazine - In this issue we interview China Forbes from the band Pink Martini, as well as Rachel Mara, fashion designer...

About Face Magazine - Issue 01  

Portland's interview Magazine - In this issue we interview China Forbes from the band Pink Martini, as well as Rachel Mara, fashion designer...

Advertisement