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Brand Profile Positioning

2014

ABOUT is functional underwear brand with two distinctive advantages:

1. ABOUT products are made from self-developed innovative fabrics and materials with functional additives - silver, aloe, silk, beeswax, merino wool and other. These innovative fabrics ensure that ever y ABOUT model has a function - it protects sensitive skin, hydrates, warms, works as antibacterial substance and has other advantages. 2. ABOUT products are based on anatomical design and convenient model cuts. Every ABOUT model is tailored to be as much comfortable as possible, has no unnecessary details or seams. It fits consumer like a second skin and makes wearing, motion and the whole living more comfortable and ensured. ABOUT brand is targeted to European markets consumers. Selection of products is dedicated to experienced, matured 27+ customers who are seeking for real added value, functionality, coziness. ABOUT is the brand for people who search not only for basic needs such as hygiene and good looks. ABOUT underwear, also has a list of functionalities for their customers health and wellbeing, skincare properties. ABOUT is positioned as a “progressive specialist” brand in the mid-price segment. Our customer and products Our core customer, both female and male, is a practical optimist. ABOUT collections are divided into the following lines: ABOUT CLASSIC – comfortable essentials for everyday use. Basic cuts are enriched with antibacterial and skin-caring /BeesWax/ finishing. We are sure that these garments will become your favourites after the first try. An extension to CLASSIC collection is /ClassicWOOL/ line which is made from finest Merino wool and is meant for colder seasons. All Merino wool garments are machine washable and remain soft and comfortable for the life of the garment. ABOUT BUSINESS – suited to the formal dress code. A perfect blend of fine fabric and tight silhouettes will help you to stay in shape all day at the office and after working hours. Additionally processed with /SilverPlus/ ions, these products have useful odour-neutralizing and antibacterial properties. ABOUT ACTIVE – breathable structure of the fabric and fibre properties used for this line gives the optimal performance during your active leisure time. Worn indoors or outdoors, special double polypropylene/Modal® fabric helps you to maintain the ideal temperature when in contact with skin. ABOUT TREND fabrics are designed for those with character. Seasonal collection will surprise you with unexpected combinations of materials and new innovations, original design, unexpected printing and colouring, with care for you. –ABOUT SENSE – a more sophisticated and intimate collection of undies and sleepwear dedicated exclusively to women. /SilkProteins/ skin-nourishing finishing sounds inviting and tempts you to try the entire collection on. Operator ABOUT is operated by the company /Utenos trikotazas/ located in Utena, Lithuania, which boasts more than 45 years of experience in the production of underwear. The company is the biggest and most advanced ready-made jersey garment producer in the Baltic States and Central/Eastern Europe. Quality The following international certificates confirm the quality of the company’s products: Oeko-Tex® Standard 100, GOTS.

About Innovative fabrics ABOUT products are made from self-developed innovative fabrics and materials with functional additives - silver, aloe vera, silk, beeswax, merino wool and other. These innovative fabrics ensure that every ABOUT model has a function - it protects sensitive skin, hydrates, warms, works as antibacterial substance and has other advantages. We are constantly working on developing new fabrics to add new functionalities to our products.

Every ABOUT model is tailored to be as much comfortable as possible, has no unnecessar y details or seams. It fits consumer like e second skin and makes wearing, motion and the whole living more comfortable and ensured.


This fabric was specially made for ABOUT Classic collection and enriched /BeesWAX/ which is known for the following qualities: skin hygiene and the garment’s extraordinary softness to the touch.

This fabric was specially made for ABOUT Classic collection and enriched /BeesWAX/ which is known for the following qualities: skin hygiene and the garment’s extraordinary softness to the touch.

Classic Man Sleeveles Shirt Style: T2245B-1 Colors: grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Finishing: BesWax

Classic Man Crew-neck Shirt Style: T2244B-1 Colors: grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Finishing: BesWax

Classic Man V-Neck Shirt Style: T2243B-1 Colors: grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Finishing: BesWax

Classic Man Brief Style: T2248B-1 Colors: grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Finishing: BesWax

Classic Man Boxers Style: T2246B-1 Colors: grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Finishing: BesWax

Classic Man Boxers Long Style: T2247B-1 Colors: grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Finishing: BesWax


This fabric was specially made for ABOUT Business collection and enriched /SilverPlus/ which is known for the following qualities: long-term antibacterial skin protection and sustained feeling of freshness. Silver ion particles block the spread of bacteria and neutralizes odours. We guarantee the effect of /SilverPlus/ ďŹ nishing for over 50 washes.


Clouds

This collection is made from the material, decorated with original drawings exclusively for women. Underwear is manufactured from high quality naturally produced viscose that provides softness, slight shining and helps skin to breathe. What is more, these undergarments are less creasing due to the spandex.

Trend Woman Nightdress - Clouds Style: T7875A Colors: blue clouds, red clouds Sizes: S M L XL Composition: 95% Viscose, 5% Elastane :

Trend Woman Nightdress - Clouds backside

Trend Woman Top - Clouds Style: T7876A Colors: blue clouds, red clouds Sizes: S M L XL Composition: 95% Viscose, 5% Elastane

Trend Woman Sleeveless Shirt - Clouds Style: T7878A Colors: blue clouds, red clouds Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane

Trend Woman Pyjamas Shorts - Clouds Style: T7881A Colors: blue clouds, red clouds Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane

Trend Woman Hipster - Clouds Style: T7880A Colors: blue clouds, red clouds Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane

Trend Woman Pyjama Top - Clouds Style: T7877A Colors: blue clouds, red clouds Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane

Trend Woman Pyjama Top - Clouds backside

Trend Denim

Trend Man Crew Neck Shirt - Denim Style: T2529B Colors: dark grey Sizes: S M L XL Composition: 93% Cotton, 7% Elastane Cold dye

Trend Lounge Woman

Trend Woman Brief - Clouds Style: T7879A Colors: blue clouds, red clouds Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane

Trend Denim underwear distinguishes for its stylish appearance because of the unique Cold painting. The underwear is being dyed after sewing, therefore gets a Ddenim undertone, which intensiďŹ es more and more after each wash. Underwear is produced from high quality thin cotton, containing spandex. Therefore it is light, comfortable, ďŹ tting and nicely maintains shape.

Trend Man V Neck Shirt - Denim Style: T2530B Colors: dark grey Sizes: S M L XL Composition: 93% Cotton, 7% Elastane Cold dye

Trend Man Boxers - Denim Style: T2532B Colors: dark grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Cold dye

Trend Man Brief - Denim Style: T2531B Colors: dark grey Sizes: S M L XL XXL Composition: 93% Cotton, 7% Elastane Cold dye

Baltic-style Trend collection is produced from a new generation tricot with linen, developed by ABOUT. Textural, soft, light and originally stitched material with natural linen and viscose is very breathable and antistatic. Furthermore, it effectively absorbs moisture and has excellent anti-bacterial features. Therefore ABOUT Trend is a very trendy and practical choice for summer heat.

Trend Woman Nightdress - Linen Style: T7883A Colors: natural Sizes: XS S M L XL Composition: 80% Viscose, 20% Linen

Trend Woman Sleeveless Shirt - Linen Style: T7884A Colors: natural Sizes: XS S M L XL Composition: 80% Viscose, 20% Linen :

Trend Woman Nightdress - Linen backside

Trend Woman Pants - Linen Style: T7885A Colors: natural Sizes: XS S M L XL Composition: 80% Viscose, 20% Linen

Trend Man Short Sleeve Shirt - Linen Style: T2522B Colors: Dark blue, light brown, natural Sizes: S M L XL XXL Composition: 80% Viscose, 20% Linen

Trend Man 3/4 Sleeve Shirt - Linen Style: T2520B Colors: dark blue,light grey Sizes: S M L XL XXL Composition: 100% Modal

Trend Man Pants - Linen Style: T2523B Colors: dark blue, light brown Sizes: S M L XL Composition: 93% Cotton, 7% Elastane

Trend Lounge Man

Trend Man 3/4 Sleeve Shirt - Linen Style: T2521B Colors: Dark blue, light brown, natural Sizes: S M L XL Composition: 80% Viscose, 20% Linen


Sense Woman Spaghetti Strap Nightdress

About Sense is exclusively feminine collection, made of soft and subtly shining naturally produced viscose. Since this fabric is enriched with /SilkProteins/, it has got benefits of the silk. Therefore this cloth has very good hygienic features, is antistatic, strong and elastic, resistant to microorganisms. The material cools and moistures the skin, and the pattern cutting smartly accentuates femininity.

Active Yoga Woman

Active collection is made from Tencel® Profresh-based material, therefore this underwear has natural anti-bacterial features. Fabric maintains balanced microclimate for your body and spandex gives elasticity and firmness. Active products provide excellent breathability and quickly evaporate moisture, so lovers of active leisure, sports and yoga will just fall in love with these undergarments.

Sense Woman Spaghetti Strap Nightdress

Active Woman Crosswed Strap Shirt Style: T8192A Colors: graphite Style: T8193A Colors: grey neon Sizes: XS S M L XL Composition: 94% Tencel Profresh, 6% Elastane

Active Woman Crosswed Strap Shirt backside

Style: T8047A Colors: crème brule, anhracite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

backside

Sense Woman Sleeveless Body Style: T8049A Colors: crème brule, anhracite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

Sense Woman Sleeveless Body backside

Sense Woman Bra Style: T8053A Colors: crème brule, anhracite Sizes: S M Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

Sense Woman Bra backside

Sense Woman Brief Style: T8051A Colors: crème brule, anhracite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

Sense Woman Pyjama Shorts Style: T8052A Colors: crème brule, anhracite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

Sense Woman Spaghetti Strap Pyjama Shirt

Style: T8048A Colors: crème brule, anhracite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

Sense Woman Spaghetti Strap Pyjama Shirt

backside

Active Woman Pants Long Style: T8194A Colors: graphite Style: T8195A Colors: grey neon Sizes: XS S M L XL Composition: 94% Tencel Profresh, 6% Elastane

Sense Woman Pyjama Shorts Style: T8050A Colors: crème brule, anhracite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins

Active Woman Slim Fit Long Pants Style: T8198A Colors: grey neon Style: T8199A Colors: graphite Sizes: XS S M L XL Composition: 94% Tencel Profresh, 6% Elastane

Active Woman Bra Style: T8196A Colors: grey neon Style: T8197A Colors: graphite Sizes: XS S M L XL Composition: 95% Viscose, 5% Elastane Finishing: Silkproteins


ABOUT Baltic underwear SS2014 full  

ABOUT is an innovative underwear brand from the Baltics created for everyone who sees beauty in function and comfort in cuts & materials. Th...

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