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Project Concept/Charter Document Purpose: The purpose of this document is to identify the business opportunity, scope, audience, approach, and approvers of a new project or initiative. Please note that this is a Print View of this document and is a READ ONLY page. If changes are required, please navigate back to the specific page.
SECTION I: GENERAL INFORMATION Project or Initiative Number (from scorecards or sequential)
Project or Initiative Name
Submitted By (Your Name)
Your Business Unit
Your Email Address
Project or Initiative Status
Type of Project or Initiative
Proposed Executive Sponsor
SECTION II: CONCEPT Proposed Vision Statement
This is what you need to gain approval to proceed and perhaps more importantly, this will help you complete the upfront analysis and initial organization that sets you off on the right track.
Strategic Objective(s) this Project Supports
Communicating company information at ABM has been an ongoing challenge as the majority of employees do not rely on company provided technology to complete their daily work. The Digital Reach initiative will create a sustainable process to continuously improve employee engagement and communicative effectiveness while leveraging the current tools and resources ABM maintains. We will explore new ways to reach ABM employees via existing technology to facilitate knowledge transfer from company to employee, employee to employee, and employee to company Refer to the corporate or business unit strategy map; click here to view all maps Determining the effectiveness of internal communication processes • Determining how to leverage our existing communication tools in multiple regions/departments • Determining relevance and usefulness of various communication topics and vehicles • Assessing whether audiences have received key messages • Determining what communication employees need but are not getting • Developing an ongoing process for measuring the effectiveness f i ti
Clearly articulate the problem that this initiative will solve or the opportunity for improvement.
The current problem is that Staff & Management employees are not aware of the EASI Community and do not understand the value it provides to their daily work. This initiative will increase employee awareness of the EASI community and other Learning & Quality platforms. Risks
What are the business risks of NOT executing this initiative?
The risks associated with not implementing this are lack of knowledge and awareness of the programs available.
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Assumptions that you are operating under, concerning issues such as: available skills and expertise; related business needs that will be filled in some other way. List each assumption.
The EASI Community will leverage the talents of ABM's communications team members to provide messaging to ABM Staff & Management employees regarding new releases, LQ information and other EASI Community projects. Target Audience (enter as many as applicable)
Who will be impacted (positive and negative) by the outputs or deliverables of this project?
Proposed Communication Plan
How are you going to communicate with your sponsor, stakeholders, and team members ‐ what reports, meeting, briefing, etc. will keep everyone apprised of your progress?
ABM Staff and Management employees will be targeted first. We must get these employees on board with the EASI Community before we can begin reaching out to field level employees.
We will work with the LQ team to leverage communication resources whenever communications are needed to be provided to Staff & Management employees. Long‐Term Management
Who will manage or maintain the deliverables from this project after it goes "live" or past its stabilization period? How will it be maintained and managed?
The Communications team will provide ongoing support to the LQ team to provide consistent and compelling messaging to Staff & Management employees. We have reporting cababilities to determine the effectiveness of our messaging efforts.
Project Approach (click insert item to add more) Phase #
Develop a strategy to communicate the EASI Community's value.
Ensure all resources are made available to execute effective communications. This includes the messaging platform (Constant Contact), a communications team of writers (Jennifer Richmond, Chas Strong), and reporting capabilities to ensure the message is delivered.
Long‐term support provided to the LQ to assist in communication efforts to Staff & Management employees.
Project Scope (click insert item to add more) IN SCOPE: The following items are specifically in scope for this project: Item #
Communications will be delivered to Staff & Management employees at this time. In the future we plan to expand these efforts to the entire ABM population.
Communications will be delivered via email, the LQ site and on ConnectX. OUT OF SCOPE: The following items are specifically outside the scope of this project:
Item # 1
Out of Scope Reaching out to employees that are not OneABM users is not feasbile at this time. We are continuing efforts to seek new and innovative ways to do so.
Enter the anticipated duration of this project from start to go‐live; include # of weeks or months; you may also add a link to a Gant chart or Excel file This project will be ongoing throughout the entire year and for years to come. The Communications team will support the LQ team with any messaging needs that arise.
SECTION III: FINANCIAL AND LABOR RESOURCES The information provided in this section is only a high level estimate of required resources; details will be solicited in a CapEx Form when the project has been approved. Type of Resources Required
List all required internal resources; indicate roles and number in each role that will be needed, e.g.: 1 Project Manager, 3 JDE Analyst, 2 JDE Programmer, 6 Field Billing Specialists, etc. Number Hours Notes Role (click here to update the "Role" drop Required Required
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These communications are expected to be delivered on an ad hoc basis as to not over communicate, while still keeping the EASI Community in the minds of all Staff & Management employees.
Total Hours Required:
Estimated Cost Calculations for Internal Resources A) Estimated total number of hours required of internal team B) Dollar value of internal resource commitment
20 1,200 A X $60 (average hourly burdened cost per employee)
Total Estimated Financial Commitment for this Project
1,200 B + E
End of Concept Document
Published on Feb 14, 2014