“Meet My Audience” blog post
Shaun from “This Is England”
In order to meet the requirements of a Film 4 film, we had to stick to their ethos. This resulted in having to include themes and scenarios that Film 4 would stick to. Their ethos really helped to shape our storyline as used themes and scenarios that they would incorporate such as violence, loneliness and potentially dangerous situations. This enabled us to meet the needs of both the institution as well as their typical audience as It is something that they are quite fond of, for example, violence. This theme is seen in the infamous Film 4 production “Four Lions”, connoting how the audience may be quite fond of having themes like this as it has already been successfully integrated in another production. As seen in the “Meet My Audience” PowerPoint and vox pop video, it explains how our audience are fond of things like rough, relatable and realistic films (i.e. Kidulthood). This means that having a story that included aspects seen in these films would be likely to appeal to our audience. As we have a character that faces being alone and deals with it by getting involved in violent situations, the audience for “Kidulthood”, similar to the Film 4 one, may be attracted to our production as Katie from the film does exactly this; the main difference is that Zakir fights back whereas Katie lets others dominate her. We allowed Film 4‟s ethos to shape our storyline as we included an insight into the mind of a troubled person. As Film 4 tends to include serious issues like this, as seen in “Looking For Eric” where the lead character is dealing with schizophrenia, we decided that having a mental issue (whether it is a disease or not) would appeal to their audience as their ethos includes dwelling into the minds of harshly affected people, thus gaining the viewers that we wanted to have. Something else that Film 4 tend to include in their films are unknown and untrained actors (as seen with Shaun from “This Is England”). We knew that our actors should not have much experience in the acting world, so we aimed to have someone that would be British, roughlooking and could easily portray a frustrated teen. In our Treatment we said that we would choose the name “Derogatory” for our film title as we felt that it would be very representative of the disrespectful and British aspects of our film. However, later on we found that the title did not fit the syllables of most of Film 4‟s other films as examples such as “Submarine” and “Nowhere Boy” have three, whereas ours has five. This was far out, so after some thinking we came up with “Hit List” as it depicted the list of the bad things that Zakir has done, was two syllables, and was very catchy for an audience member to remember. This enabled us to have higher chances of sticking into people‟s heads, remain to our true theme and to follow Film 4‟s typical syllable situation.
Jess and Ryan from “Looking For Eric”
Vox Pop Questionnaire
In terms of casting, we knew that we needed to have what was previously said in the other section (para. 4). This was considerably difficult to incorporate once our budget and accessibility were both taken into account as we did not have much we could obtain. As we were working as A Level students, our peers would also be quite busy with their own work, so we decided that to avoid problems of not being available, we would use ourselves (Muhammad Rahman). As the opening only needed one main character, this was relatively simple in terms of actors. However, as this actor was not the most „rough‟ looking person, we had to use a hoodie, remove the glasses and make him seem like a much angrier person than normal. This worked out well as we ended up sticking to the typical choices of Film 4 as well as having the character portray his aggressive role accurately. The look we were aiming to achieve was something like Jess and Ryan from “Looking For Eric”. We included the unkempt face, costume and the angry facial expressions in. As this is something typically found within my target audience, they would be able to “relate to them more”, as stated in my vox pop questionnaire. Many of Film 4‟s films are recorded using basic filming equipment; this includes tripods, monopods, digital cameras and a few more. These three are all things that I have used in order to film my production. However, I wouldn‟t say that the institution had much of an impact in terms of equipment as either way there was not much available to use. Nonetheless, with the equipment available, it did suit Film 4‟s typical usage as we used exactly what they would use other than more difficultly obtainable items such as a “dolly”. This camera usage can be found in the film “East Is East” as they have a few shots that include the use of the mentioned equipment. The use of a monopod can be found in the street scene of our film when Zakir is walking, the hand-held camera is used when he is walking through the park and the tripod is particularly noticeable in the library. These were all used to connote different things, i.e. peace, danger etc. and are based around both availability and what Film 4 tend to use. The film includes three different locations that all belong to the public; these are the library, park and street. We decided to use public locations as they were initially quite messy (park and street) and easily accessible locations (all three). These all helped to incorporate things that Film 4 have allocated in their own film, such as the rough aspect. However, the library is not something that Film 4 include in most of their films. Typically, films that include a moment of typing, i.e. “Submarine” have it done in a bedroom. However, as we wanted to emphasise on the leading character‟s hard life, we wanted to place him outside of his home as he is not comfortable there. However, we did get influenced by the institution‟s location choices with our other two places as we aimed to exemplify the roughness of the current situation. This was successfully incorporated as these two locations were quite unkempt and easily attainable (for both us and the character, connoting how it is not too difficult for him to reach).
Vox Pop Questionnaire
Vox Pop Questionnaire
When deciding on distribution, there are many platforms that can be considered. However, for a BSR film, the options may be quite limited. In terms of cinema distribution, I would allocate my film the placement inside of a few mainstream cinemas as well as some arthouse cinemas. The choice of mainstream is because this film has an appeal of teenagers, and as teenagers are typically passive audience members, they would not really look at the listings of arthouse locations as much so would usually go for those films that are inside places like “Vue” or “Cineworld”. Also, according to my audience research in the vox pop, nobody within our main target audience of teenagers had stated that their reasons for watching these kinds of films were for the verisimilitude, realistic and humour, not the artistic value. Nonetheless, in order to meet more than just teenagers, incorporating it in places where others can view it can be in closer reach to them, thus giving them a great opportunity to view it. The choice of an arthouse location is because although this film does have an appeal to teenagers, it does dwell into issues that can be faced within an older target market, i.e. frustration and loneliness. As this film can be both enjoyed and artistically appreciated, (just like “Nowhere Boy” as it looks into a teenagers life, and that teenager is the one and only John Lennon) I believe that many types of audience (from passive to active etc.) would enjoy watching the production. With this in mind, I would say that the film should be distributed to a range of different kinds of locations. In specific, I would say that the cinemas that I would choose would be “Cineworld” and “Vue” (mainstream) as they are fairly popular and are places that many teenagers would go to in order to watch a BSR film. Films such as “Kidulthood” and “Fish Tank” have been exhibited in these places, and as these are quite similar to “Hit List”, this would make it quite a great location for my film. In terms of how many cinemas, I would say around 50 screens on its opening weekend as the film is targeted at a niche market, so it may be quite useless to have appear more commonly as not as many people may see it, therefore it may waste a screening. Also, films like “Submarine” and “This Is England”, other Film 4 productions, were in a similar amount of screens and made a fair bit of money. This is quite relatable to my film as due to the target audiences being the same, if I were to market my film in a similar approach, then I can expect a potentially similar outcome.
In terms of home distribution, again the approach would be fairly similar to the cinema one. I would incorporate some mainstream distributions such as Netflix as that can be a great way to promote the film due to it being such a popular attribute. Also, Netflix is home to some similar films, using the same examples of “Submarine” and “Kidulthood”, which can be a great gateway to “Hit List” also gaining this great promotion/distribution tool due to the similarity of the content. Also, an obvious and niche option would be Film 4. As this is the company that owns the film rights in the first place, it would be wise to use it as a distribution tool as it already fits in with their requirements. This connotes that audience members of Film 4, Channel 4 etc. would already be familiar with other content that has similar characteristics, so they may be quite intrigued into the film, therefore leading to more people being invested.
Published on May 1, 2013