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FOR IMMEDIATE RELEASE: February 22, 2012 Contacts: Jasmine Sams (912) 665-2030 Email:

Savannah State University Students Take it to the Streets to Make a Difference in the Fight Against Obesity On Saturday, February 25 four Savannah State University Mass Communications students, take their “What’s the difference?” Campaign out into the Savannah community surrounding the Gwinnett street Kroger. From 11am-3pm, armed with helpful hand-outs, going door to door, the “What’s the Difference?” Campaign challenges the families of Savannah to purchase healthy generic options in an effort to lower the growing rate of child obesity. Coupons and chances to win Kroger gift certificates to get families started down a healthy path will be given out also. “Our campaign shows the families of Savannah that eating healthy can be cost effective and it is crucial in saving the quality of life for the next generation”, says Patrice Rogers, one of the group members. Jasmine Sams, Ashleigh Bing, Patrice Rogers, and Pya Langley, make up the PRSSA Bateman Case Study Competition group, JA(P)^2 (squared). General Mills is the competition’s sponsor and the United Way is serving as this year’s competition client. The “What’s the Difference?” campaign is to increase awareness of the effects of obesity amongst the citizens of Savannah, GA. The campaign places emphasis on the cost effectiveness of generic foods against the leading brands and challenges parents and children to find the difference. Our research showed that in our community the #1 is buying healthy food that is not costly. Established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs The Public Relations Student Society of America (PRSSA) is an organization for students interested in public relations and communications. PRSSA is made up of more than 10,000 students and advisers organized into 300 plus Chapters in the United States and one in Argentina. PRSSA is headquartered in New York City, and led by a National Committee of PRSSA and PRSA members. ###



February 22, 2012 Contacts: Jasmine Sams (912) 665-2030 Email: The “What’s the Difference?” campaign is to increase awarene...