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LIFE CYCLE THINKING


L FECYCLE


Companies cannot continue making and marketing products and services without any concerns for the impact they have on society.


In 1882 Emerson said:

‘Build a better mousetrap...


4400 mousetrap patents. 20 have ever made any money. 400 patents each year.


Here’s the thing...


350 000


“Painting needs to be reinvented”.


Marcel Duchamp


CĂŠsar Baldaccini


Arman Fernandez


"Bull's Head“ 1943


Victor Lebow - American Retail Analyst after WWII.


Much of the waste found in landfill sites‌


"The Betrayal of Images" by RenĂŠ Magritte 1898-1967


Picasso

Arman

Duchamp

Cesar

Ptolmey

Award-winning Waste

©

Confidential This concept / project is copyright: The ResponseABILITY Alliance, and an integral part of the RAA Waste - Response and Response ABILITY© Program. Supported by:

United Nations Environment Programme Division of Technology. Industry and Economics

LaGéode - Cite des Sciences & de l’industrie


This is not a bicycle...


It’s an undervalued resource for tables and chairs !


This is not a hubcap ...


A 3000 £ Fish


These are not sharks‌


They are…


This is not an inner tube‌


These are not tyres‌

and these are not cans‌


Known as Earthships


This is not an old windshield‌


Young movie-makers are Award Winners at Cannes Film Festival

Sunday Times Nov 17 2002


This is not an Apple !


"The significant problems we face cannot be solved at the same level of thinking we were at, when we created them�. Einstein.


Waste is being designed IN. We need to design it


We cannot enjoy the fruits

Š RAA

without taking care of the roots.


“Education is not teaching people what they do not know, it is teaching them to behave as they do not behave�. John Ruskin


EFFECT

RESULTS


RESULTS BEHAVIOUR EFFECT


RESULTS BEHAVIOUR ATTITUDE EFFECT


RESULTS BEHAVIOUR ATTITUDE BELIEFS EFFECT


RESULTS BEHAVIOUR ATTITUDE BELIEFS CONDITIONING CAUSE EFFECT


Evolution of the

3 R’s


reading ‘riting and ‘rithmatic


reading ‘riting and ‘rithmatic

reduce reuse recycle


reading ‘riting and ‘rithmatic

reduce reuse recycle

Respect Responsibility Rights


So...how can we change and improve...


L FE CY C LE th ink ing


L FECYCLE Th!nk!ng


by Getting REAL


Responsible Environmentally Aware Leadership


March - October 2009

100 multi-cultural and inter-disciplinary Art and Design and Fashion and Media students will embark on...


Response Able Design Challenge 09


The

Response Able Design Challenge 09


Response Able Design Challenge 09

Med

Siwa

Sinai Sinai

Egypt

Red Sea


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09


Response Able Design Challenge 09

Med Siwa

Sinai

Sinai

Egypt Red Sea


Gebel Musa / Mt Sinai

“Imagine seeking revelations on the weedy edge of a K-mart parking lot. It may sound absurd on the face of it, but there is a long tradition of meditating on landscapes extremely antagonistic to life in order to understand life itself. In the Biblical tradition, the pilgrimage to the desert wilderness is seen as a journey to a barren, forbidding place that nonetheless offers a vision of renewal. Going to the mountain has become parlance for having something serious to think about.� William McDonough


“The Sinai desert - the silence, the emptiness, the calm, it is so barren, it forces one to go deep inside. No wonder so many religions were born here�. Michael Palin


clarity

and alignment with sustainable values.


Developing

AB’s


Response Able Design Challenge 09

Personal and Corporate Responsibility Personal and Organisational Change Creativity, Design, Innovation and Responsible Marketing Cultural Diversity and Communication Management and Leadership Innovation Sustainability and Climate Change


Response Able Design Challenge 09

Response Able Paths of Discovery


Response Able Design Challenge 09


Culture Conscious Conservation

CCC facilitates ‘walk and talk’ dialogue, to: Celebrate cultural diversity Break down stereotypes Identify shared global values - and in so doing promote understanding that helps to reduce the polarisation of cultures.


Culture Conscious Conservation

CCC promotes the need and demand to coexist with mutual trust and respect. To coexist is being promoted at many levels and on numerous platforms.


Culture Conscious Conservation

The first CCC Conference took place in 1999 under the banner of Agenda 21 and was part of the 21st ResponseAbility Programme.


Camel Conservation

Sadly ‘Ata Allah’-God's gift - the Bedouin name for Camelus dromedarius, is fast being overtaken by horse power.


Camel Conservation


Camel Conservation

Biomimicry is a new design and innovation discipline inspired by nature that studies nature's best ideas and then imitates these designs and processes to solve human problems.


Roots and Fruits

Roots and Fruits provides an excellent opportunity to inspire creativity and action to help address The Millennium Development Goals.


Roots and Fruits

Keyhole Gardens


THIRST THINGS FIRST ©


THIRST THINGS FIRST

“Whiskey is for drinking. Water is for fighting over”. Mark Twain


culture conscious clothing

It is estimated that we throw away nearly one million tonnes of clothing per year


heART and Soul

“Traditional Arts is, I believe, profoundly important because of what it has to teach us about the nature of our shared humanity. The greatest repositories of the traditional approach are the design traditions of the world's great faiths, and what is fascinating about these traditions is how they all share the same principles of beauty derived from Nature. As a result, it is not too much to say that my great hope is that promotion of traditional art can do something to foster greater tolerance and understanding between different faiths and cultures.� HRH Prince Charles


The Centre for Sustainable Design facilitates discussion and research on eco-design and broader sustainability considerations in product and service development.


sustainable shelter


Territory Mapping


L FE MAP Legacy

Meaning And Purpose


Few desires, happy life. All mankind is divided into three classes: those that are immovable, those that are moveable, and those that move. In the desert of life the wise person travels by caravan, while the fool prefers to travel alone. A camel never sees his own hump but those of his brothers are always before him. The weight of the burden is known only by he who carries it. To each life meaning and purpose.


Response Able Design Challenge 09

OOOE


In closing...


GO FAR, TOGETHER, QUICKLY !


responseabilityalliance.com cfsd.org.uk


Life Cycle Thinking