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WINNING WASTE Waterworth Owen






Award-winning Waste


Confidential This concept / project is copyright: The ResponseABILITY Alliance, and an integral part of the RAA Waste - Response and Response ABILITY© Program. Supported by:

United Nations Environment Programme Division of Technology. Industry and Economics

LaGéode - Cite des Sciences & de l’industrie

“Great ideas often receive violent opposition from mediocre minds”, said Albert Einstein. When Trevor Baylis invented the Clock Work Radio, he had many a door slammed in his face. But with persistence and determination he brought his product to market. When the product’s potential was recognised, a factory was established in South Africa and in 1996 his invention won the BBC-UK Design Award for Best Product and Best Design. The rest is history. It is the aim of The ResponseABLE Design training program to help inculcate these processes, attributes and abilities. Gary Waterworth Owen and Clockwork Radio inventor Trevor Baylis in Zimbabwe.

BREAKING NEWS Organisations of the 21st Century can no longer limit themselves to producing and marketing products and services without any concerns for the impact they have on society.

This is not a hubcap ..

It’s a fish…

These are not hubcaps‌

They are…

These are not tires‌ and these are not cans‌

They are building blocks for...

This is not an old windshield‌

It’s an undervalued resource for a solar oven !

This is not an old bicycle‌

It’s an undervalued resource for chairs and tables !

This is not an inner tube‌

It’s an undervalued resource for designer clothing and bags !

It’s also a fun item‌ Or have you forgotten how to have fun ?

These are not waste carpets‌

They are undervalued resources for the production of ‌

“An invasion of armies can be resisted, but not an idea whose time has come�. Victor Hugo

Award-winning Waste Š an idea whose time has come!


Burying waste in the ground is one cause of ground water pollution, and is a waste of resources that could be recycled. Landfill sites also produce gases, which contribute to acid rain and global warming. There are many reasons and opportunities to use 'waste' more effectively.

The three R's Mantra of Reduce, Reuse and Recycle, points us in the right direction, but we need more than pointing in the right direction we need to RETHINK and REDESIGN.

Irresponsible producer and consumer behaviour‌ Informed recycling industry sources estimate that between 50 to 80 percent of electronic waste collected for recycling are not recycled domestically at all, but very quickly placed on container ships bound for destinations like China.

Over ten 10,000,000 cars reach the ‘end of their life’ in Europe every year.

Over 350 000 cars are abandoned on the streets of the UK every year, and they often become they target of bad behavior by unemployed restless youth.

Far too much of the waste found in landfill have won design awards, and have often been a source of great recognition and ironically 'sustainable employment' for its designer- thus perpetuating the problem.

“Education is not teaching people what they do not know, it is teaching them to behave as they do not behave�. John Ruskin

Award Winners at Cannes Film Festival‌ made an animation film using waste tyres, wrecked cars, bottles, wire, mattresses and carpets. Sunday Times Nov 17 2002

Sustainability seems to be an elusive goal. The ResponseABILITY Alliance proposes that sustainability is an effect, and that‌

We cannot enjoy the fruits...

without taking care of the roots !


"The problems we face cannot be solved at the same level of thinking we were at, when we created them�. Albert Einstein.

We have to change the way we think about Waste. It is an undervalued resource, that can be responsibly used to create jobs, art, products and services.

‘This is not pipe’

painting by Rene Magritte

Marcel Duchamp was the first artist to challenge the way we think about waste ( what he called readymades) and art. He was very careful about how he constructed the idea of the readymades. He limited their "production" to only a few every year between 1913 and 1917, because if more readymades would have been produced, the weaker the infrathin would have become--the more objects we view as "readymades," the less we view as "art."


"Design Culture Now" affords examples of how the ideas of artists can trickle down into everyday objects. Pablo Picasso's 1943 sculpture "Bull's Head," in which the animal's head is suggested by a bicycle seat and its horns are formed by bike handlebars, is also given loving tribute in the "Picasso Internet Radio." Designed by Paul Pierce and Dennis Erber for Thomson Consumer Electronics-the radio is shaped like the Picasso bull, but its "horns" transmit sound like an old-time Victrola. It is a playful thing, a sculpture that is both tool and toy, and a sought after product / piece of art.

Cesar's first major one man show was held at the Salon de Mai in Paris in 1955. The entire show sold out and he was invited in 1957 to participate in the prestigious Biennale in Venice. Of his creations, Cesar stated, "I start with an idea. That is the beginning of the adventure. I continue in that direction until I encounter a separate reality that is detached from me and exists in the material and its surrounding space. It's as though something else was asking to exist, to be whatever it wants to be.�

Arman The French-American sculptor Armand Pierre Fernandez, known as Arman, was a founding member of nouveau realisme - a group launched by the art critic Pierre Restany in the early 1960s - and a critic of consumer society, mass production and waste. Although he was a sculptor, an engraver and a painter, he was often described as an "object-maker“ - accumulations of manufactured products characterised his art.

"Why can the Award Winning Designer not see the John Dory in the hub cap? For the same reason they cannot see the house in the car tires, the solar oven in the windshields, the hand bags in the inner tubes and carpeting, the furniture and accessories in the car seats and seat belts, the bull's head in the cycle seat and handlebar...

…because they have little knowledge of: social entrepreneurship, corporate social responsibility, sustainable consumption and production, life cycle thinking and sustainable development.

Waste is being designed IN. We need to design it OUT!

Award Winning Waste  

An insight into the creative and innovative use of recycled and waste products.

Award Winning Waste  

An insight into the creative and innovative use of recycled and waste products.