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What are the important features in an effective brand identity?


Branding Branding can be the most important thing for a company, as this can be what attracts customers to become uniquely identifiable.


Successful Brands; Nike In our opinion the Nike logo is very successful as its very simple yet very recognisable. Nike began with just sportswear and have expanded into more casual wear. This shows that people now wear the brand for the brand itself and not just for sportswear.


Non-Successful Brands; Social Networking Sites They are many social networking sites, but why have sites like Piczo closed down and Myspace been forgotten about? Why is Facebook and Twitter so successful?


Articles http://www.articlesfactory.com/articles/business/whynike-is-so-popular.html

http://www.dailymail.co.uk/news/article-2014325/Nikeworkers-kicked-slapped-verbally-abused-factories-makingConverse-line-Indonesia.html

http://www.forbes.com/sites/adamhartung/2011/01/14/ why-facebook-beat-myspace/

Branding  
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