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A B H A S I K K A P O R T F O L I O


Phone: +91 858 796 3149 E-mail: abhasikka@gmail.com Instagram: instagram.com/abhasikka.art Behance: behance.net/abhasikkac0dc


A B O U T

M E

I’m a communication design major by education, but a graphic designer and illustrator by heart. Having lived half my life in the mountainous region of Vancouver, B.C., and the other half in chaotic west coast India, I strive to take inspiration from both cultures in my work. My love for cats, drawing and Nintendo, but not necessarily in that order, surpass all other things, and I’m happiest sitting under a tree, with a pencil and sketchbook.

E D U C A T I O N 2 0 0 8

-

2 0 1 2

National Institute of Design Graduate Diploma Program in Design Film and Video Communication

E X P E R I E N C E 0 2 / 1 5 - 0 8 / 1 6

Please See - Creative Advertising Agency Junior Graphic Designer

1 0 / 1 3 - 0 6 / 1 4

A Little Anarky Films - Digital Film Studio Editor, Cinematographer, White Board Animator & Graphic Designer

0 6 / 1 3 - 1 0 / 1 3

ESP Films - Corporate Films Producer, Editor & Illustrator

I N D E P E N D E N T

W O R K

1 1 / 1 4 - 1 2 / 1 4

Produced, Directed, and Edited a promotional video for custom bikes in Vadodara, Gujarat

0 9 / 1 4 - 1 0 / 1 4

Produced, Directed, and Edited a Music Video for the band “Blend” in Delhi

S K I L L S S O F T W A R E

Illustrator, Photoshop, InDesign, Final Cut Pro

T r a d i t i o n a l

Illustration, Painting, Drawing


B R A N D I N G //

I D E N T I T Y


O D D B I R D Odd bird, started by Shambhavi Singh and her husband, is a community space and a performance theater for artists. The entity was to serve as a co-working space that can build and enable a community of creative like minded patrons. The logo is a geometric representation of an (Odd) bird as well as an armature or a wireframe. The minimal structure allows for layers to be added, based on the variety of performances and art that would be associated with the space. It expresses adaptability for any performer/artist to build upon the structure.


B R A N D I N G //

V I S U A L

E X T E N S I O N S


B R A N D I N G //

V I S U A L

E X T E N S I O N S

&

T Y P O G R A P H Y

THEATRE & CAFE

JUST CAF E

WORKSPACE & CAFE


ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789


B R A N D I N G //

S i g n a g e

&

I N S T A L L A T I O N


B R A N D I N G //

I D E N T I T Y

&

V I S U A L

E X T E N S I O N

K A D A M B A R I This identity was created for Kadambari Ravi, a yoga and meditation coach based out of Mumbai. Kadambari’s main focus was on pre-natal yoga, reiki, and rejuvenation. Her focus on yoga for expecting mothers, her love for peacocks, and calming colours of teals and blues were the initial elements on which the identity was created. It represents a budding womb, a peacock leaf, and diya flame to tie everything back to the Indian roots.


B R A N D I N G //

I D E N T I T Y

&

I L L U S T R A T I O N S


K I T C H E N G A R D E N Three French chefs based out of Mumbai wanted to start a healthy and organic kitchen that would serve food made from ingredients that were sourced and produced locally. They wanted the customers to create their own healthy meals when they come into the restaurant. The term Kitchen Garden is a direct translation of the French word Potager, a small garden alongside the kitchen, used to grow produce for personal use. Although this is a traditional idea on healthy eating, they wanted to give it a modern and approachable feel, so that the customers can truly experience food where the ingredient was the hero.


B R A N D I N G //

I N S T O R E

A R T

&

M E N U


B R A N D I N G //

P A C K A G I N G

&

I N S T O R E

G R A P H I C S


B R A N D I N G //

P A C K A G I N G

&

I N S T O R E

G R A P H I C S


B R A N D I N G //

I D E N T I T Y


P A O W A L L A Paowalla is a restaurant by Chef Floyd Cardoz, located in Soho, New York. The term “paowalla” literally means one who makes and delivers ‘pao’ or fresh buns. The locals of Goa adopted the tradition, brought down by the Portuguese, of making buns and were often referred to by the same name. Goan by descent, Floyd grew up on Portuguese and Goan food made by his grandmother. He decided to serve food that could pay homage to the traditional Goan dishes but was still contemporary. The identity incorporates Fleurde-lis, very prevalent in Portuguese design, and looks like a stack of 4 buns. Bold indigo and yellow colours represent the vibrancy seen on old Goan beach houses that are heavily influenced by Portuguese architecture. The Menu form is inspired by an old parchment papers that traders coming to Goa would carry.


B R A N D I N G //

M E N U ,

I N S T O R E

A R T

&

C O A S T E R S

COCKTAILS Vodka - (Eve’s Temptation)

Rhum - (Charged Chutney)

Gin

Tequila - (Garam Nimbu Pani)

Ciroc, pomegranate juice, bartlett pear, lime – 22$

Beefeater, poire william, sage, tonic – 22$

Bourbon

Makers, feni,

Rhum

Old Monk, banana, coconut milk, cardamom – 22$

PAOWALLA CLASSICS

Flora de cana, coriander, mint, tamarind – 22$

Milagro, lemon, ginger, jaggery – 22$

Rye

Old Overholt, bacon, vanilla, kirsch – 22$

Scotch

Dewars, sherry, jaggery, blackberry bitters – 22$

NON ALCOHOLIC

Kabocha Kooler

Kabocha Kooler

Tamarind Margarita

Tamarind Margarita

Drunken Laasi

Drunken Laasi

Lorem ipsum m dolor dolo lor sit amet, aamet consectetur adipiscingg elit, el sedd doo eiusmod eiusm usmo tempor labor ore et e dolore dol olore magna ma incididunt ut labore aliqua. m veniam, ven niam, quis q nostrud Ut enim add minim mcco laboris labbo nisi ut aliquip exercitation ullamco sequ Duis aute irure ex ea commodo consequat. dolor in reprehenderit velit esse henderit in voluptate volup cillum dolore eu fugiat fugiat nulla pariatur. p


BE THE PRINCE TO THE PA O P E R

NAAN OF YOUR BUSINESS

PA O WA L L A NOUN;

usually a boy, on a bicycle, selling freshly made bread in the village.

MEN: (GOAN FOR MAN);

“He’s totally wasted, men!”


B R A N D I N G //

O U T D O O R

F A C A D E

&

C h e f ’ s

c o a t


B R A N D I N G //

I D E N T I T Y

M A M I Mumbai Film Festival, based out of the entertainment capital of the country, is the posterboy of Indian film festivals. Organized annually by MAMI, it showcases a wide range of cinema - art house, cult international, independent, genre movies - from Bollywood and Hollywood. The inspiration behind this identity option was to encapsulate the chaos and the energy of Mumbai. The city is known for the diversity it has, the talent it attracts, and the beat it runs to. I wanted to represent these collectively through form and colours that were loud, bold, and electric.


B R A N D I N G //

V I S U A L

E X T E N S I O N S


B R A N D I N G //

S P A T I A L

B R A N D I N G

You can wait in line

but y o

wait

MA


e for a ticket

ou can’t

t for

AMI


B R A N D I N G //

M E R C H A N D I S E

&

I N S T A L L A T I O N

AM A MAMI BUFF


IF YOU CAN WAIT FOR BEST BUS, YOU CAN WAIT FOR MI

MA th

18

ilm iF

ba um

M al

tiv

s Fe


B R A N D I N G //

I D E N T I T Y

2 016 LOOK BOOK


X Y X X Yogesh Kabra, a young management professional from Surat, felt that the choice of undergarments for men and women in the Indian market was limited. He wanted to fill this gap by starting his own brand of comfortable yet fun and sexy underwear. We created the entire brand, starting with the name “XYXX� and decided to offer the same funky prints for men and women. No other brand in the market was offering unisex prints which was not just our unique approach but also our way of promoting gender equality. The inspiration was based on the fashion trends, colours of the season, and micro trends that would appeal to our target audience (age:18-35). I illustrated custom prints that would appeal both sexes and would be considered a trendy option in the market. The product can only be ordered online which gave use a unique opportunity to design the packaging, because it had to be fun and quirky but also discreet, in case one wanted to get them delivered to work. I designed the packaging to appear like a shuttlecock cylinder, hot chip cylinder or coffee bean bag.


B R A N D I N G //

P R O D U C T

D E V E L O P M E N T

&

P H O T O G R A P H Y

INSPIRATIO N

PALLETE L A G OON Pa n t on e 3 25 2

L A G OON Pa n t o n e 3 25 2

LA G OON Pa n t on e 3 25 2

LA G OON Pa n t on e 3 25 2


B R A N D I N G //

V- BRIE FS

P R O D U C T

D E V E L O P M E N T

&

P H O T O G R A P H Y


CUTS men

BOXERS

T RUNK S


B R A N D I N G //

P R O D U C T

D E V E L O P M E N T

&

P H O T O G R A P H Y

women

BI K INI

CHEEK ST ERS


BOYSH ORTS


B R A N D I N G //

P R O D U C T

D E V E L O P M E N T ,

P H O T O G R A P H Y

CO LLE CTIO N

&

P A C K A G I N G


B R A N D I N G //

S t a t i o n e r y


D I G I T A L

&

S O C I A L

M E D I A //

I L L U S T R A T I O N S

F O R

W E B S I T E

P A R L E Parle products, a company started in 1929, owns some of the most iconic biscuit brands in India. They wanted a complete website overhaul which could project a modern, fun, and approachable way to showcase their range of products and stellar legacy. I took the illustrative route, each product was illustrated as elements of design throughout the website. Along with working on the bigger company brand, we worked for one of their biscuit brands too. The chose social media to be their primary tool fo marketing Parle Milano Minis, a premium offering by the company. We created their Facebook page with personality traits such as fun, young, creative, imaginative, and nostalgic. Soon thereafter we started their Instagram page as well that began with an illustrative aesthetic and moved further to a photographic and lifestyle based approach.


D I G I T A L

&

S O C I A L

M E D I A //

I L L U S T R A T I O N S

F O R

W E B S I T E


D I G I T A L

&

S O C I A L

M E D I A //

S O C I A L

M E D I A

I L L U S T R A T I O N S


D I G I T A L

&

S O C I A L

M E D I A //

V I D E O

&

I L L U S T R A T I O N


N E S C A F É To make the brand more interactive with it’s consumers on social media, we created a quirky stop motion for Nescafé’s facebook page, that narrates how to make the perfect cup of Iced Coffee at home. Along with that, I created various fun and colourful recipe cards with custom photography on how to make different kinds of drinks using their product.


N E I F T This project was to create a poster and relevant illustrations for a North East Design Fest held by the North East Institute of Fashion Technology in New Delhi. The illustrations had to represent the traditional apparel and design aesthetics of the North Eastern Indian states. The event was sponsored by the Ministy of Textiles, Government of India.


T O T A L F O O T B A L L Total Football is a small start-up in New Delhi whose aim is to help under-privelaged children and hold educational programs for them through the game of football. For merchandise, the idea was to create Football themed t-shirts that mashed up different themes within them. For e.g., rock music, Alice in Wonderland, etc.


B R A N D I N G //

I D E N T I T Y

Y U P C A R D YUP (Youth Uniting Privileges) offers discounts and offers to college students in Delhi and Kolkata when using their loyalty card. I worked on re-branding their current look to a cleaner aesthetic, which includes their logo, loyalty card, loyalty card packaging and a series of Facebook posts for social media.


B R A N D I N G //

L o y a l t y

c a r d ,

P a c k a g i n g

&

S o c i a l

M e d i a


B R A N D I N G //

S T A T I O N E R Y

Neogen Privileges 31, G.C. Avenue, 3rd Floor, Kolkata - 700013 WWW.YUPCARD.COM | FACEBOOK.COM/THEYUPCARD | INSTAGRAM.COM/YUPCARD


ADARSH MODI Founder, CEO

YOUTH YOUTHUNITING UNITING PRIVILEGES PRIVILEGES

+919831888000 adarsh@yupcard.com www.yupcard.com Neogen Privileges 31, G.C. Avenue, 3rd Floor Kolkata - 700013

Neogen Privileges 31, G.C. Avenue, 3rd Floor, Kolkata - 700013 WWW.YUPCARD.COM | FACEBOOK.COM/THEYUPCARD | INSTAGRAM.COM/YUPCARD


B R A N D I N G //

I D E N T I T Y


M A N A S V Y Manasvy is a start-up brand in Mumbai that makes bespoke corporarte wear for women. Their aim for the overall look of their brand was to be feminine, classy and sophisticated. Along with their identity, I created visual extensions and patterns to use on collateral such as packaging, tags, etc. To explain the step by step process, I also created custom icons for their website.


B R A N D I N G //

V i s u a l

e x t e n s i o n s

-BESPOKE

-

CORPOR AT E WEAR FOR WOME N

&

c u s t o m

i c o n s

-BESPOKE CORPOR AT E WEAR FOR WOME N


T H A N K

Y O U


Graphic Design Portfolio