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ASEAN BUSINESS GATEWAY 2014

Hottest B2B Marketing trends, tips and predictions for 2014 Singapore +971-55-4503995


Hottest B2B Marketing Trends, Tips and Predictions for 2014

2013 was a great year of content. Web marketers operating through B2B trade portals were compelled to think about content first, while everything else followed after that. This heralded the epoch of brand journalism which has been observing exceptional amplification in content marketing splurged across the world. Although the advertizing landscape has observed a massive shift in the last 4 years and is speedily growing with the technological advancements pushing change and advancement in consumer behavior driving web marketers to adopt new practices to access their mindshare. Mobile marketing, social media marketing and cross channel marketing are all outcomes of this evolution, leaving web marketers grappling with how to control big data and outline plans based on analytics and buyer behavior both online and offline. 2014 continues to observe the growth of content marketing like a regulation with web marketers realigning their promotional activities investment to generate content which adds value to their target audiences. Over 85% of B2B marketers are channelizing their budgets into digital marketing campaigns such as search engine marketing, mobile marketing, social media marketing, video marketing and digital publishing in comparison to the conventional offline campaigns. These practices are here to stay and will continue to grow exponentially, budgets are expected to diverge from mobile and other conventional media line print, television and radio, except they come across with extremely creative solutions to assist B2B marketers break through the mess. In 2014 online marketers trading through B2B marketplaces are expected to observe a large shift in the way B2B marketing is being carried out and those businesses adopting and testing these latest changes will observe and reap huge benefits while those who clutch tight to the model of days gone through will be gone standing and watching as the competition dashes by. Let’s Take a Look at These Hottest B2B Marketing Trends, Tips and Predictions For 2014:


Hottest B2B Marketing Trends, Tips and Predictions for 2014

2014 will possibly be a massive growth year for B2B trade portal information. Internet, social media channels, trade shows, search engine optimization, search engine marketing, e-newsletter/e-mail, and much more always tells a great content. Marketers that can write the most excellent content would come in the good-books of the authors and stay in demand. Cookies are now totally dead. Targeting B2B businesses at the rooftop thereby accessing the decision makers right away at their homes is a speedily evolving trend using tools. As part of a multi-channel plan targeted digital will evolve exponentially in the year 2014. Content marketing has evolved since there are numerous platforms today to pass it on to the targeted audiences so that they can handily access information through e-newsletters, blogs, e-mails, social media, website content, case studies, white papers, videos and infographics, that squeeze intricate information within digestible, self-explanatory and functional visuals. Advertorial marketing is a form of promotion which appears as an article and is designed to look like an editorial content, as of now it can be employed online, like a search box in social media but will be gigantic in the B2B marketplace.

Social media channels allow businesses to be practical and also allow them to interact with those who are actually concern about their brand and those fanatics will protect them and spread the word. Although be cautious as this might have the reverse and powerful effect too. The second most browsed search engine besides Google is You Tube, since videos are extremely powerful and moves the audiences. It makes them angry, emotional, laugh and even sing. The B2B marketers that perfect short form video might become extremely successful definitely in 2014.


Hottest B2B Marketing Trends, Tips and Predictions for 2014 Possibly this is the reason why B2B marketers are withdrawing away till now. 2014 is going to be totally different. Online media testing with more breakthroughs and fragmentation is expected to happen in 2014.

Asean Business Gateway Inc, www.aseanbusinessgateway.com The Mauritius company is owned by 2 stakeholders (Mr. Mohamed Nasif and Mr. Suresh D’Souza) who are based in Dubai, United Arab Emirates. The promoters have a combined 35 years of experience in various public sector companies and multinationals. The company is supported by 5 full time employees based in Thailand, Philippines, Vietnam, Indonesia and UAE. The rationale for Asean Business Gateway Inc. (ABG) entering the overcrowded B2B portal business is simply to take advantage of ASEAN as a regional trade hub and promote the region to non-Asean markets. ABG offers a medium for small & medium sized enterprises based in ASEAN get visibility and capitalize on business opportunities.


Hottest B2B Marketing Trends, Tips and Predictions for 2014

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Hottest B2B Marketing Trends, Tips and Predictions for 2014