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Deer Hunter Tournament Viral and Commercial Concepts

VIRAL Hunting Trophy Concepts: This campaign revolves around the award/trophy aspect of deer hunting. It’s all about the glory. The tone would be serious with photographs and image stills serving as the graphics. * - The VOs in each piece could be replaced with motion graphics or overlay copy text. Sports Venues Music emphasizing triumph plays in the background (a la NFL Films). ANNOUNCER (VO) Within these walls… CUT TO: IMAGE: A stylized black and white picture of the Olympic stadium - empty yet majestic. ANNOUNCER (VO) …champions are made… CUT TO: Image: Close up of the grass at Wimbledon Stadium. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


ANNOUNCER (VO) …dreams become a reality… CUT TO: Image: Vacant basketball court, similar to the Boston Garden. ANNOUNCER (VO) …battles are won… CUT TO: Image: Home plate at a baseball stadium, viewing out towards the left field foul pole. ANNOUNCER (VO) …and records are broken. CUT TO: Image: Close-up of the goal line on a football field in a large stadium. ANNOUNCER (VO) But some of life’s greatest glory… CUT TO: Image: The forest, stylized, with sunrays beaming through the trees. It looks like an outdoor cathedral. The true hunter’s paradise. ANNOUNCER (VO) …is captured somewhere far beyond these walls. SMASH CUT TO:

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Five second clip, of blurry deer and hunters, half game footage - half stock footage. High energy! The footage slams down onto… MOTION GRAPHIC COPY: “PLAY FOR KEEPS” SMASH CUT TO: MOTION GRAPHIC TITLE CARD: “Deer Hunter Tournament” SLAMS onto game box

Seasons Change Stylized black and white photography rolls, chronicling the life of a hunter growing up. IMAGE: An open range, scattered with trees. The ideal hunting grounds. A deer blind stands in the distance, very nostalgic. ANNOUNCER (VO) Seasons change… IMAGE: A young hunter and his dad, dressed in camo, sitting together in the field – waiting. CUT TO: IMAGE: A slightly older hunter (early teen), holding up the first pheasant he ever shot. CUT TO: 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


IMAGE: An adult hunter, camping just outside his 4-wheel drive truck. CUT TO: IMAGE: The hunter, now with a son of his own, both holding up the head of the deer, with a huge rack of antlers. CUT TO: IMAGE: A much older hunter, playing with his grandkids, with the same deer bust from the previous shot now hanging on the wall off his house. CUT TO: ANNOUNCER (VO) …but glory lives forever SMASH CUT TO: Five seconds of game footage featuring game competition (no kills). CUT TO: TEXT ON SCREEN: “REAL HUNTING HAS NO SEASON” CUT TO: MOTION GRAPHIC: Game box appearing on screen. TITLE CARD: “DEER HUNTER TOURNAMENT”

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Sports Greats Music emphasizing triumph plays in the background (a la NFL Films). ANNOUNCER (VO) You call them champions… CUT TO: IMAGE: NBA Championship trophy. ANNOUNCER (VO) …heroes… CUT TO: Image: Boxing heavyweight championship belt. ANNOUNCER (VO) …legends… CUT TO: Image: Stanley Cup. ANNOUNCER (VO) …masters. CUT TO: Image: Green Masters Jacket. ANNOUNCER (VO) But the truly great… CUT TO: Image: The Super Bowl (Vince Lombardi) trophy.

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


ANNOUNCER (VO) …are in a field all by themselves. CUT TO: Image: Hunter holding up the antlers of the deer he just shot, all by himself in the middle of the woods. TEXT ON SCREEN: “Own The Season” SMASH CUT TO: Game play action (no kills) of hunter lifting his rifle and taking the shot. CUT TO: MOTION GRAPHIC: Game Box Appears On Screen. TITLE CARD: “Deer Hunter Tournament”

Capture the Glory A series of serious photos or game stills: Image: Hunter waiting in a deer blind. ANNOUNCER (VO) The hunt is on. Image: A stoic buck standing alone in the field.

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


ANNOUNCER (VO) This is your shot. Image: A different hunter lies, stomach down, in the field. His rifle aimed at a deer. ANNOUNCER (VO) The field is wide open. Image: CLOSE-UP of the hunter looking through the rifle scope. ANNOUNCER (VO) Set your sights on the title. Image: The deer looks straight into the camera. ANNOUNCER (VO) And prove to the world… Image: CLOSE UP on the deer’s face, antlers (simulated as if through the scope) ANNOUNCER (VO) …that in the wild… We hear a GUN BLAST bout don’t see the results. ANNOUNCER (VO) …size matters. CUT TO: MOTION GRAPHIC: Game box appears on screen. TITLE CARD: “DEER HUNTER TOURNAMENT” 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


It’s a Hunter’s World: The goal of this campaign is to incorporate hunters into everyday society/mundane activities. For the viral aspect, these could each be shown as a series of stills or short video clips. Each of the clips could carry the copy “It’s A Hunter’s World…” and a motion graphic showing a copy of the game. The following are some situations in which you might find the hunter: Hunter Tennis A player in a standard tennis outfit (headband, shorts, etc...) is getting ready to serve. This all looks very important. He takes a long beat and throws the ball in the air...BOOM...The player ducks freaked out...The ball flies out of the air... PLAYER AAHHHHH! ANGLE ON: A deer hunter in camo and orange vest is standing with a smoking shot gun. His trusty hunting dog is at his side. HUNTER Go get it boy. The dog runs over and grabs what’s left of the ball. TEXT ON SCREEN: “Deer Hunter Tournament serves up REAL hunting action!” SMASH CUT TO:

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Game footage of hunting action (no kills), emphasizing the personalities of different hunters in the game. CUT TO: MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD!”

Hunter Bowling A standard night at the bowling alley. CLOSE UP pan of the crazy shoes everyone wears. The pan stops once a pair of dirty hunting boots appear on screen. PULL BACK to a hunter in full camo preparing to bowl. His dog is by his side. Instead of grabbing a bowling ball, the hunter pulls out his rifle. He aims right for the pins. TEXT ON SCREEN: “This is how REAL hunters roll” We hear the GUN FIRE, but do not see the result. SMASH CUT TO: Game footage of hunting action (no kills), emphasizing the variety of options and customization in the game. CUT TO: 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD!”

Hunter Golfing A Pointer (dog) ‘points’ towards some tall brush as if it contained the game hunted. Behind the dog, the hunter pulls up in a muddy 4X4, camouflage golf cart, selects the next club from his bag. HUNTER Good Boy. COPY OVERLAY: “Take aim with Deer Hunter Tournament” SMASH CUT TO: Game footage of hunting action (no kills), showing many of the game’s hunting environments. CUT TO: MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD!”

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Hunter At The Movies A hunter and his dog sit in a dark movie theater. The hunter stands out in his bright orange vest. The hunter holds a bucket of popcorn while the dog sits with a box of dog biscuits. Both are engaged into the movie. TEXT ON SCREEN: “REAL hunting has no script” SMASH CUT TO: Game footage of hunting action (no kills), showing many of the animals that are in the game. CUT TO: MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD.”

Hunter Surgeon We open on the operating table from the patient’s perspective. A surgeon looks down, prepared to begin surgery. The twist is that he is wearing a camouflaged mask and an orange vest. The surgeon slips on camouflaged gloves. TEXT ON SCREEN: “On the hunt…precision is key.” SMASH CUT TO: 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Game footage of hunting action (no kills), showing hunters either looking through rifle scopes or puling back bows. CUT TO: MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD!” Hunter At a Fancy Restaurant A hunter and his dog sit at the table of a very fancy restaurant. The hunter is dressed in camouflage and the dog’s bandana looks like a bib. The food there are eating is the game they hunted. TEXT ON SCREEN: “To The Victor Goes The Spoils” SMASH CUT TO: Game footage of hunting action (no kills), also showing how the game’s online tournament structure works. CUT TO: MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD!”

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Hunter At a Grocery Store A hunter checks out at the grocery store wearing full camo. His cart is nearly overflowing with only one item…Barbecue Sauce. The checker scans each of the bottles as she eyes him peculiarly. TEXT ON SCREEN: “Prepare to feast” SMASH CUT TO: Game footage of hunting action (no kills), emphasizing the lifelike motions of deer. CUT TO: MOTION GRAPHIC: Game box appears on screen TEXT ON SCREEN: “DEER HUNTER TOURNAMENT...IT’S A HUNTERS WORLD!”

Hunter At an Art Show We come into a downtown loft. People are milling about wearing all black and sipping Champaign. They look very sophisticated. We hear a WOMAN whisper to another WOMAN. WOMAN 1 I love his technique, it’s so… WOMAN 2 Alive. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


WOMAN 1 Refreshing. A MAN WHISPERS TO ANOTHER MAN. MAN 1 It’s not neuvo and it’s not deco… MAN 2 It’s camo. Suddenly we hear a WHOOOO! ANGLE ON: The thing that everyone was looking at wasn’t a painting, but a hunter in full camo and orange vest, fist-pumping as he just scored a huge buck in DEER HUNTER TOURNAMENT. The crowd applauds. TEXT ON SCREEN: “WEAR THE CAMO…PACK THE AMMO. DEER HUNTER TOURNAMENT.”

Tournament Arena: A man is sitting alone in an empty locker room. He hears a large crowd STOMPING and ROARING. A janitor pokes his head into the locker room. JANITOR They’re ready for you.

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


The man nods. CUT TO: The man walks down the tunnel leading to some sort of stadium. The crowd is thunderous, everything shakes. He gets to the end of the hallway and instead of a stadium there is a DEER HUNTER TOURNAMENT VIDEO GAME. The hunter clips on an orange jacket and puts on a camo hat. He’s ready. TEXT ON SCREEN: “DEER HUNTER...HUNT BIG OR GO HOME.”

Preparing For Battle: A very stylized approach of a hunter preparing for the hunt like a soldier would prepare for war. The style would have you think it was actually a soldier until the very end. INT. HUNTING LODGE CLOSE UP: Camouflage boots being laced up, made to look like army boots CUT TO: CLOSE UP: Camouflage gloves slowly pulled on. CUT TO: CLOSE UP: A camouflage hat, that CLOSE UP, looks much like an army helmet 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


CUT TO: CLOSE UP: The gloved hand reaching for a rifle, though we don’t know exactly what type of rifle it is. CUT TO: CLOSE UP: The hunter zipping up his orange vest. PAN OUT: We see the hunter standing, almost regal, ready for the hunt. SMASH CUT TO: Gameplay footage. CUT TO: TEXT ON SCREEN: “THE HUNT IS BIGGER THAN EVER” MOTION GRAPHIC: Game box appears. TITLE COPY “DEER HUNTER TOURNAMENT”

You Are Not Alone: This idea focuses on tournament play by showing that you are not the only one out there who is playing Deer Hunter Tournament This viral will show different people from all over the hunting world through a series of pictures. The tone is serious and the music matches the mood. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


TEXT ON SCREEN: “Can’t wait for hunting season…” Possible Images That Can Rotate: -

hunter polishing a rifle hunter sitting on the porch looking out to the woods hunter buying new camo at the store hunter showing his son his collection of mounted game

TEXT ON SCREEN: “…you’re not the only one.” TITLE CARD: “DEER HUNTER TOURNAMENT”

Where Do You Rank? This is a viral concept focusing on the tournament point system in Deer Hunter Tournament. A series of antlers will rotate on screen, each set appearing larger than the previous. IMAGE: Small antlers Copy: “Toothpick” IMAGE: Medium-sized antlers Copy: “Coat Rack” IMAGE: Huge antlers COPY: “Trophy” CUT TO:

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Gameplay footage accompanied by VO explaining specifics of online tournament play. CUT TO: TEXT ON SCREEN: “Sizes Matters” CUT TO: TEXT ON SCREEN: “Where Do You Rank?” CUT TO: TITLE CARD: “Deer Hunter Tournament” CUT TO: TEXT ON SCREEN: “The Points Count”

The Deer Witch Project: The style of this spot would be much like The Blair Witch Project, shot with a shaky handicam. We follow two hunters running through a wooded area. Hunter 1 stops and fires his gun in the direction of a deer. Hunter 2 You hit him? Hunter 1 I don’t know where he went. You see him? 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Hunter 2 Nah… Hunter 1 Weird, it’s like he just dis-Hunter 1 pirouettes to see an angry deer, staring right at him, face to face. Hunter 2 Oh, sh--! Suddenly, the camera falls, and we hear a loud deer scream. The camera goes to static. CUT TO: SCREEN WITH TEXT: This fall, the buck stops here. CUT TO: TITLE CARD: Deer Hunter Tournament / (release date)

Hunting is Your Zen: This could either be shot in a grainy, hand-held camera style or with a more crisp, clean cinematic aesthetic: We focus on a 30-something, cool-looking hunter as he sets his sites on an unsuspecting deer. (We cut back and forth between close ups on the hunter and close ups on the deer.) Hunter (VO) This is you. This is your time to shine. You’re right where you want to be. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Don’t think about Monday. Don’t think about the bills piling up. Forget the car repair… He adjusts his aim perfectly. Hunter (VO) Let her rip. He fires the shot. He slowly pulls the rifle from his shoulder, nods his head in confidence. CUT TO: TITLE CARD: “DEER HUNTER TOURNAMENT” CUT TO: TEXT ON SCREEN: Hunting has no season.

The Legend Of Kurt Longbow: This campaign focuses on “Legendary Hunter Kurt Longbow”. Through a series of Polaroid-style still photography, Kurt Longbow’s epic hunting life can add a humorous marketing twist while emphasizing the integrity of hunting that the target demographic is looking for. The tone of the ads will be similar to the fan-developed legends of Chuck Norris or the SNL sketches where characters ramble on about a “great” mane named Bill Brasky. Once Kurt’s legendary status is recognized by Deer Hunter fans, the campaign can branch off into 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


several directions, chronicling different aspects of Kurt’s hunting life or having Kurt host his own “How To” viral video segments. Below is a sample segment building up the character of Kurt: Kurt’s Life This segment would be a “This Is Your Life” piece where Kurt’s supposed friends and family tell the story of Kurt growing up. Polaroid-style pictures serve as most of the visuals. (Note: Character VO’s could be replaced by an announcer or narrator to simplify the concept.) INT. KURT’S PARENTS HOUSE – LIVING ROOM Kurt’s parents, Gerald and Geraldine Longbow, sit on a sofa covered with a deer pelt. The bottom of the sofa is left uncovered-revealing that it is made entirely of deer antlers. GERALDINE Since he was first borned, we knew Kurt was sumthin’ special PHOTO – Geraldine holds baby Kurt, complete with goatee, wrapped in a deer pelt soon after birth. GERALD (V.O.) He skinned his first buck before the Doctor could cut the cord. EXT. DEER BLIND

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Kurt’s childhood friend WADE, fully decked in hunting attire, sits in an elevated deer blind. WADE Growin’ up with Kurt was a lot of fun. He always had the coolest stuff. PHOTO – Kurt’s room, painted in camouflage, is filled with actual taxidermy animals rather than stuffed animals. WADE (V.O.) And boy…was he ever competitive! PHOTO – Wade leaning against a tree with an arm covering his eyes, counting down for a game of hide and seek. A circle on the photo made with red marker indicates where Kurt hides, in full camouflage, disguised in the hedges. INT. CLASSROOM Kurt’s teacher, MRS. TORKLESON, sits at her desk. MRS. TORKLESON Kurt wasn’t always the sharpest kid in class, but he did always have the sharpest pencils. PHOTO – Show and Tell Time with Kurt showing the class the huge amount of game he’s hunted. INT. RESTAURANT A waitress named CHERYL, Kurt’s old girlfriend, tells her story. CHERYL 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Kurt was a hit with the ladies. PHOTO – Kurt dressed for prom in full camo suit. CHERYL (V.O.) He really knew how to make a girl feel special. PHOTO – Kurt’s first car with camouflage paint, huge rack of antlers on the grill, and deer skin seats. EXT. HUNTING LODGE A current day KURT LONGBOW, the Brawny Man of the hunting world, sits at the lodge bar with a large bow over his shoulder. KURT I really can’t explain it… PHOTO – Kurt’s Family Christmas Tree, made out of deer antlers. KURT (V.O.) It isn’t about the glory or the stories I can tell my grandkids… PHOTO – Kurt’s Wedding Photo, all guests dressed in camouflage with deer antler decorations. KURT There’s always been plenty of food on the table. PHOTO – Kurt’s family sitting around the table made of antlers, with decorations made of antlers, and even utensils made of antlers. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


KURT (V.O.) I guess what it all comes down to…

PHOTO – Kurt on the hunt, puling his bow back, which is loaded with about 13 arrows. KURT Some people are just born to hunt. CUT TO BLACK: TITLE CARD: “DEER HUNTER TOURNAMENT” TEXT OVERLAY: “REAL HUNTING HAS NO SEASON”

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


COMMERCIAL The High-Roller Hunter (VIP): We roll through a club and end up at the VIP section. There are beautiful women everywhere and they are being drawn to this one booth like flies to a blue light. We can’t see the person in it, but women are laughing and loving every minute of it. This guy must be a real high-roller. ANGLE ON: The booth. We see a hunter in full camo with the orange vest, dog and all. HUNTER ...And there he was, swimmin’ through the swamp like he was a frog. The dog BARKS, causing everyone to laugh. GORGEOUS WOMAN 1 When are you taking me hunting? GORGEOUS WOMAN 2 Noooo, take me! HUNTER Ladies, ladies! CUT TO: TEXT ON SCREEN: “It’s a hunter’s world.” SMASH CUT TO: 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Game footage of hunting action (no kills). CUT TO: TITLE CARD: “Deer Hunter Tournament” CUT TO: TEXT ON SCREEN: “Life is all about the hunt.”

The Wait is Almost Over: -A high schooler sits at his desk, shooting rubberbands at action figures of deer. -A guy in his mid 20’s throws snowballs at reindeer lawn ornaments. -Women at a bar throw darts at a B&W picture of a handsome, stoic deer – attached to the center of a dartboard. -Deer are on TV on a nature show. A guy in his underwear on the couch throws tater-tots at the screen. (Antler’s rest on top of the TV.) CUT TO: SCREEN WITH TEXT: The Wait is Almost Over CUT TO: TITLE CARD: DEER HUNTER TOURNAMENT / (release date) CUT TO: SCREEN WITH TEXT: Live to hunt.

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


It’s Tournament Time!: This ad emphasizes the tournament features of Deer Hunter Tournament. In this viral campaign, people are watching the clock, just waiting for the moment it strikes “Tournament Time.” INT. OFFICE A man in suit, working alone, looks at the clock on the wall. The man secretly slips on a camouflage hat. CLOSE UP: A clock’s second hand ticking away. CUT TO: CLOSE UP: The same clock’s second hand continues to tick. INT. CLASSROOM PULL BACK to reveal a girl in a classroom watching the clock as she applies make-up. With eyes still on the clock, she uses her fingers to wipe black and green make-up across her cheeks. CUT TO: INT. SUBWAY CAR A twenty-something male wearing an orange hunting vest looks down at his watch as he rides the subway. CLOSE UP of the seconds flashing on a digital watch. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


CUT TO: INT. LIVING ROOM CLOSE UP of the seconds flashing on a digital clock. PULL BACK to see a man dressed entirely in camouflage, starring at the clock as he reaches for the XBOX 360 controller. We see the seconds count down, almost reaching a minute – “52…53…54…” CUT TO: EXT. FOREST CLOSE-UP on another clock ticking away. PULL BACK and we see this clock is actually hanging from a tree in the middle of the forest. Two deer watch it tick away – “57…58…59…” SMASH CUT TO BLACK We hear the sound of an alarm. Suddenly, we have a QUICK, CLOSE SHOT of a deer looking straight at the camera – ‘deer in the headlights’. CUT TO BLACK: TEXT ON SCREEN: “It’s Tournament Time” TITLE CARD: “Deer Hunter Tournament” TEXT ON SCREEN: “Where Points Matter”

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


CAN’T GET AWAY?: A HUSBAND/hunter in his early 30s sits on the couch in full hunting attire, as he’s being yelled at by his attractive WIFE with a country accent: Wife Not this weekend! No, sirree!— We’ve got Nadine’s bridal shower, my brother’s coming in from Tuskegee with his new wife, Claudette… The husband stands and heads toward another room. She follows him, continues yelling… Wife And when you gonna fix the grille? There’s no gas coming through the “gas” grille! It’s not a gas grille if there ain’t no gas – We might as well use charcoal! He shuts the door on her. Wife Joe! Don’t you dare close the door on me! Joe! INT. OTHER ROOM – CONTINUOUS The husband now plays Deer Hunter Tournament. (Show gamefootage.) He appears in ecstacy. Announcer (VO) Can’t get away? 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Wife (over shot) You’re still fixing the grille! Husband Love you too, honey! CUT TO: TITLE CARD: Deer Hunter Tournament CUT TO: TEXT ON SCREEN: Hunting has no season.

Super Hunter: In a boardroom, there is a meeting going on. Eight men sit around a table in suits and ties. We focus on one man who looks a bit over weight and has a goatee. He is looking out the window, bored. Suddenly he hears a noise - it’s kind of like a duck call. He gets up from the boardroom table. MAN Excuse me. I think I left a chart in my office. He walks down the office hall. A low cinematic score begins to play. He takes off his glasses and flicks them into a random office. CUT TO: 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


The man is running down a street a la Superman. He rips open his shirt to reveal a camo under shirt…He rips away his pants to reveal more camo…Finally he tosses on a hat and is now is full camo attire….He turns right into a bar…Where a hunter is standing out front sounding a duck call. CUT TO: In the bar, hunters are gathered around the DEER HUNTER TOURNAMENT game…The “board room hunter” comes running up, pulls out one of the guns and starts to play CUT TO: TEXT ON SCREEN: “WEAR THE CAMO” CUT TO: TEXT ON SCREEN: “PACK THE AMMO” CUT TO: TITLE CARD: “DEER HUNTER TOURNAMENT”

Orange Vests: This campaign could take a very modern, stylized approach to marketing Deer Hunter Tournament. The focus would be on the bright orange colored hunting vest and how it stands out in mundane world of black and white. The tone could shift from more light-hearted

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


humor to something intense, like the current Gatorade “Is It In You?” campaigns. A few scenarios where the concept could really stands out: - A corporate setting where everyone is in suits and ties, except for the hunter in orange. - A crowd of people at an orchestra concert, where a handful of hunters stand out in orange. - A wedding where the groom wears an orange vest. - A chef prepares a meal in an orange vest. Corresponding Copy Tags could include: TITLE CARD: DEER HUNTER TOURNAMENT and TEXT ON SCREEN: “ALWAYS PREPARED FOR BATTLE” OR “REAL HUNTING HAS NO SEASON” The corresponding music could take on a heavier tone as the images circulate on screen.

Reality Checklist: This spot could tie in Deer Hunter Tournament’s game features with a Hunter’s checklist. Set-Up: A hunter is going over his checklist of items before the hunt, which just so happen to be key game features and selling points.

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Corresponding game play footage intercuts the checking off of the list. CLOSE UP ON HUNTER’S LIST: A hunter’s camouflage-gloved hand uses a marker to check off each item on the list. “Item 1- An Arsenal of Weapons” CUT TO: Game footage of all the possible weapons “Item 2 – True-To-Life Animals and Environments” CUT TO: Game footage of realistic habitats and animal action “Item 3 – Weekly Tournament and User-Created Maps” CUT TO: Game footage of the online tournament environment and user map samples. CUT TO: “Item 4 – Real Hunting Simulation” CUT TO: Gameplay footage of realistic hunting action. 443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


“Item 5 – BRAND NEW shotgun to go along with my BRAND NEW 4-wheel drive truck, that I can park in the BRAND NEW driveway of my BRAND NEW hunting lodge, where my BRAND NEW trophy case will…” Suddenly, another hand reaches down and takes the marker away. PULL BACK: We see the hunter’s wife holding the marker, standing in the living room in front of the big screen TV, where the hunter plays Deer Hunter Tournament on the XBOX 360. WIFE Not until that new big screen is off of my credit card. CUT TO: TEXT ON SCREEN: “Can’t Get Away?” TITLE CARD: Deer Hunter Tournament TEXT ON SCREEN: “REAL Hunting Has No Season”

443 N. Varney St., Burbank, CA 91502 PH. 323.644.3720 FAX 323.644.3730


Deer Hunter Virals and Commercials