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FEATURES

market in its sights

had become far less common but they were now working to try to reverse that trend.

the hospital. That gives us an edge when we are going up against other cities.”

Andrew Pratt, business tourism executive at VisitAberdeen, said they aimed for business which has a specific reason to come to Aberdeen.

He said it was also important to be realistic and not aim for conferences with 20,000 delegates, for example, which they could not cope with.

“For example, we are going after associations which are oil and gas related or in a medical sector in which we have a key academic or a key researcher based at a university or in

“However we still look at them with a view to perhaps

continued over the page

wich can ruin a day” Creating a reputation “We frequently feature local Scottish produce at conferences or product launches when visitors travel from outwith the area.”

A-LINE is another Aberdeen company which relies on conference-related business for a significant proportion of its revenue. It has been providing audio-visual event support throughout the UK for almost quarter of a century and owner Richard Trilk said around 60% of its work is conferencerelated. “We offer everything from a full-service package for a major event to a small package providing a projector, screen and the microphone,” he said. “We support small conferences involving a handful of people right up to major conferences at venues like AECC with hundreds of delegates. “The more conferences there are in the city, the busier we are because we have good relationships with the venues and they put us forward to the clients.

Lorraine Smith of Thistle Catering

“As well as conferences we do dinner dances, awards events and AV sales and hire and production.” September 2014 BUSINESS BULLETIN

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Profile for AGCC

September Business Bulletin 2014  

The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazine, covering the news and views of the business community i...

September Business Bulletin 2014  

The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazine, covering the news and views of the business community i...