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FEATURE APRIL 2018

Thoroughly modern media NEWS is a constantly moving environment. When it comes to the business of delivering the news, media outlets must keep pace with consumers who have evolved from being merely readers and viewers to also being participants and users. This month, we asked the North-east’s media platforms to tell us how they are keeping pace with the digital revolution. THE sad death of Aberdeen’s last newspaper vendor, Davie Raybould, in January signalled the end of an era. Davie was a fixture in the city centre for nearly 30 years; wrapped up against the elements as he sold copies of the Evening Express and The Press and Journal to his loyal customers from his spot outside Marks and Spencer. A few years ago, Davie was asked if there was still an appetite for local news as habits changed and digital came to the fore and he insisted: “The paper sells itself, I’ve never had to approach people at all. People always want to know what’s going on.” 6.

And while no-one would pretend that the last few years have been the golden age of printed newspapers, his point stands – people still want to know what’s happening in their street, village, town or city.

other unique digital content, share that content over multiple social channels and have added a marketing agency, new digital brands and radio station to our portfolio of newspapers and magazines.

In other words, it’s still all about content. It’s just that in 2018 there’s more of it, delivered in many different ways.

Jobs and skills have changed and while the next generation are more likely to be pushing news content across digital channels than handing over papers in the street they remain just as passionate about the products and committed to their readers and customers as Davie.

The Evening Express still sells more than 22,000 copies, six nights a week, it’s the best-selling evening newspaper in Scotland and one of the biggest in the UK with 151,000 weekly print readers. Add that to 746,000 monthly users, viewing almost four million pages on our website – more than half of them on mobile devices – and you see the thirst for local news is stronger than ever. And when we talk about digital, we don’t just mean the internet. Every newspaper we print can be personalised with unique words, pictures, adverts or promotional codes, thanks to the digital print-head technology at DC Thomson Media’s state-of-the-art print centre. We can even print with scented ink – an advert for Christmas trees could smell like pine needles and so on. Yes, we still write stories, take photographs and sell advertising space – but we also produce videos and

Alan McCabe, editor-in-chief, evening newspapers, DCT Media. DIGITAL listening has delivered opportunity and growth for Northsound 1 and Northsound 2. Across the UK digital listening has never been higher and we’re delighted to see that statistic reflected across the North-east of Scotland. Over the past year work has been carried out to strengthen digital radio reception in our area and we’re already seeing audiences increase on Northsound 1.

Profile for AGCC

April 2018 Business Bulletin  

In the the April issue we focus on Digital. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazine, covering th...

April 2018 Business Bulletin  

In the the April issue we focus on Digital. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazine, covering th...