MEET THE MEMBERS AUGUST 2022
What sort of companies do you do business with?
Cerri McDonald, Managing Director, Prospect 13
What does your business do? We are a vibrant marketing agency supporting businesses to better manage their marketing and communications. Our goal is to offer strategic marketing vision and insights whilst delivering a hands-on specialised service tailored to suit clients’ business challenges.
We support a diverse portfolio of cross sector businesses including energy, automotive, education, commercial property development, technology, events and professional services. We make large marketing agency-style capability accessible and affordable to SME’s through our flexible subscriptionbased support model and a pool of creative talent where skills are matched to client need on a project-by-project basis.
What is the biggest challenge at the moment? Finding the right people with the right skillset to fit with our ethos and values can sometimes pose a challenge. With most of our new work coming from referrals and recommendations from the existing client base, we have achieved success this year which has led to a recruitment drive, and I am proud of our strong team of eight supporting clients in the UK and globally. Therefore, ensuring we continue to attract and retain highly
What does your business do? At our core we provide creative design, print and display services.
What sort of companies do you do business with? We work with a variety of sectors including energy, automotive, hospitality, healthcare, education, legal and many more.
Murray Alexander,
Managing Director, XIC – Design | Print | Display
What is the biggest challenge at the moment?
When was your business established?
And the biggest opportunity?
In 1986 by our former owner Bill Fawcett, known as Xpress Print, then becoming Xpress Image Communications (XIC) in 2006.
Managing the rapid regrowth of our business following the effects of the pandemic.
skilled people is a huge priority, but it does bring with it some hurdles.
And the biggest opportunity? We are experiencing an upcycle in clients who are keen to expand their marketing efforts and embrace digital marketing as a tool for success. As such, we will be ramping up our web design services as well as tapping into new target sectors that we believe we can add value and continue to deliver the highest levels of marketing support and customer satisfaction.
What are you most passionate and proud of? The P13 dream team. Our success so far is down to the passion, commitment and tenacity that myself, my team and family have put in to make Prospect 13 the business it is today. It’s incredible what you can achieve with an inspired idea and a lot of hard work, and I’m delighted to have cultivated strong values, culture and growth mindset.
What are you most passionate and proud of? How we have maintained our ability to consistently deliver very high levels of service and added value despite whatever challenges we may have faced, testament to having a great team.
What has been most valuable to you as members of Aberdeen & Grampian Chamber of Commerce? Getting the opportunity to support annual events such as the Northern Star Business Awards and The Ultimate Business Show along with smaller scale events has certainly helped us raise our general profile.
Focusing on our display service. We introduced this last year and have already been working on some great office branding projects for local companies including Well-Safe Solutions, Waverley Tools and Boskalis.
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