Page 36

NEWS | MARCH 2016

Member News

“We need to accentuate the positives” RUSSELL Borthwick may have stepped into one of the most important business roles in the North-east in the midst of an oil crisis, but he is undaunted. He is a man who always sees a glass as half full rather than half empty and says: "It couldn't have come at a better time." Russell has been away from Aberdeen for two of the most prosperous decades in the city's history and hopes that as chief executive of Aberdeen & Grampian Chamber of Commerce he can ensure a similarly successful future for generations to come. He started his career with Aberdeen Journals and before joining the Chamber was managing partner of a global marketing agency network based in Newcastle. Prior to that he was regional managing director for Trinity Mirror North East and had founded his own communications consultancy. Throughout his 20 years away, his passion has never dimmed for Aberdeen - or its football team - and he has retained close links and a keen interest in the city. "Looking in from the outside, I think I might have detected a sense of inertia about the region and I think that has been borne of complacency," he said. "Perhaps everything came too easily to the city and why would you need to do the stuff on the ‘too difficult’ pile when everything in the garden is rosy? “Other cities around the UK haven't had the economic benefits Aberdeen has enjoyed and they have had to work harder.

34

Profile for AGCC

March Business Bulletin  

In the March Business Bulletin we focus on global markets. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazi...

March Business Bulletin  

In the March Business Bulletin we focus on global markets. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazi...