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FEATURE | MARCH 2016

“We believe that partnering with a charity shouldn’t just stop at the donation” Emma Bellu, chief executive, Absafe

In The Safe "bedroom", one area covered is cyber bullying. "It used to be that bullying was at school in the playground and when you got home you were safe but that's not the case now. “It can reach you even in your bedroom, on your computer or your phone. "It is an unfortunate necessity to discuss this today and for teenagers it is also about their digital footprints - querying what information they are leaving out in cyber space and what potential employers could find out about them.” Older pupils are also given the chance to tackle different problems like whether or not they would climb into a car with a dangerous driver and the potential lifelong consequences of an ill-judged decision are graphically demonstrated. "With such a high numbers of fatalities on our roads it really is life-saving," said Emma. “I’m so proud to have such a passionate and dedicated team of staff and volunteers who have worked so hard to achieve this great success and are making such an impact on safety. “This last year really has been one of the most exciting in Absafe’s 18-year history.” Absafe relies on donations and corporate partners for around 95% of its income.

and with almost 150 people killed on North-east roads in the past five years alone, Absafe is keen to do more. “Our wonderful corporate partners are vital to our success, not only with sponsorship but allowing their staff time to come and volunteer to help deliver training to the next generation. “It’s a great relationship because even though the instructors are passing on their experience from industry, they still learn something new about safety. “With their help, we are able to carry on our vital work to save lives. “We believe that partnering with a charity shouldn’t just stop at the donation. “It should be an experience that works for both charity and partner inspiring staff and, at the same time, helping to make a real difference in the community. “We’re working hard towards increasing our income generation too. “We do CSI events for the corporate market where teams test their crime busting and investigative skills to solve a deliciously complex mystery, whilst also gaining new safety knowledge. “But by buying team building away days with us, they are all helping to support our charitable work - saving lives and ensuring that no one has to learn safety by accident.

The Safe bedroom at Absafe

"With all the pressure on budgets at the moment, it really is a win for everybody."

With more children dying annually as a result of accidents than from illnesses 21

Profile for AGCC

March Business Bulletin  

In the March Business Bulletin we focus on global markets. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazi...

March Business Bulletin  

In the March Business Bulletin we focus on global markets. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazi...