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FEATURE | MARCH 2016

Global Markets Feature

“By using fish heads full of protein as a starting point for stews and soups, people can supplement their diet”

“There are more than a billion people living on the continent and 400million or more are estimated to work informally with no secure employment. “There is strong GDP growth across most of the 54 constituent countries and a rapidly growing young population, so Africa looks sure to remain an important market for some time. “Fish heads are both a local delicacy and a way to survive in Africa. “Many people survive on less than a dollar or two a day. “By using fish heads full of protein as a starting point for stews and soups, people can supplement their diet. “Supplying good quality fish-heads is a practical way to support people and is a fundamental starting point for Mapco’s philanthropic approach. "Fish is also a big part of the diet in Asia. In South Korea, dried salmon heads are a well-known delicacy and Mapco is currently undertaking research on salmon and pelagic fish. “Oily fish represent a challenge because the liquid oil is difficult to extract successfully. “Our intention is to export salmon for the Korean market in the near future and we are also interested in further opportunities in Japan and China.

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"In addition we are working with nonfish foods such as vegetables, cheeses and even chicken. “Large quantities of carrots, potatoes and parsnips are grown in Scotland, come full of natural goodness, but are deemed to be the wrong shape or colour for sale in supermarkets. “Each has its own special characteristics and dehydrating requirements." Dehydration was first developed commercially in France at the end of the 18th century and the earliest large scale applications were pasta and other starch products. The major benefit to food manufacturers like Mapco is the reduction in weight and volume of food products, which means transportation around the globe is affordable. "Things are going very well in spite of challenging times," he said. "Trading in Africa and Asia, we have to cope with currency fluctuations, political uncertainty and the oil price is a major factor because most African nations rely on oil revenue to sustain their foreign currency. "However there is still a huge amount of waste in our processing industries and, while this food may not be appealing in the western world, it is in other parts and these are the markets we need to explore."

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March Business Bulletin  

In the March Business Bulletin we focus on global markets. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazi...

March Business Bulletin  

In the March Business Bulletin we focus on global markets. The Business Bulletin is Aberdeen & Grampian Chamber of Commerce's monthly magazi...