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•  • 

Vodka sales  are  on  the  rise.   Smirnoff  posted  a  7%  sales  increase     –  310  Million  750mL  bo[les    

•  Absolut  sales  rose  15%   •  Three  Olives  seen  as  the  up  and  coming  “Ultra-­‐premium”  flavored  vodkas.   –  One  of  the  most  popular  flavored  vodkas  on  the  market.  

• 

Vodka is  a  versa/le  spirit  both  low  and  high  quality   –  Smirnoff  and  Pinnacle  are  both  3  /mes  dis/lled   •  • 

This translates  in  to  a  harsher  tas/ng  vodka   Both  are  on  the  lower  price  spectrum,  ranging  from  $7.99-­‐9.99(750mL)  to  $14.99-­‐16.99(1.75L)  

–  Three Olives  is  dis/lled  and  filtered  4  /mes   •  • 

• 

Much smoother  flavor   Prices  range  from  $10.99(750mL)  to  $18.99(1.75L)  

Vodka market  is  strong  in  Reno  

–  Vodka averages  58.7%  of  all  spirits  sales  

• 

Steady amount  of  sales  

–  Market rarely  dips   –  Vodka  market  is  not  affected  by  seasons   –  Local  bars  have  done  a  $10  special   • 

Pay $10,  get  vodka  drinks  for  free  from  8pm-­‐10pm  

–  Universal clientele.   –  Depending  on  the  event,  vodka  can  suit  any  occasion  

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Jewel Vodka  

An integrated marketing communications plan for a fictional company, Jewel Vodka. This was created in Spring 2012 for a Jour351.

Jewel Vodka  

An integrated marketing communications plan for a fictional company, Jewel Vodka. This was created in Spring 2012 for a Jour351.

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