Vodka sales are on the rise. Smirnoﬀ posted a 7% sales increase – 310 Million 750mL bo[les
• Absolut sales rose 15% • Three Olives seen as the up and coming “Ultra-‐premium” ﬂavored vodkas. – One of the most popular ﬂavored vodkas on the market.
Vodka is a versa/le spirit both low and high quality – Smirnoﬀ and Pinnacle are both 3 /mes dis/lled • •
This translates in to a harsher tas/ng vodka Both are on the lower price spectrum, ranging from $7.99-‐9.99(750mL) to $14.99-‐16.99(1.75L)
– Three Olives is dis/lled and ﬁltered 4 /mes • •
Much smoother ﬂavor Prices range from $10.99(750mL) to $18.99(1.75L)
Vodka market is strong in Reno
– Vodka averages 58.7% of all spirits sales
Steady amount of sales
– Market rarely dips – Vodka market is not aﬀected by seasons – Local bars have done a $10 special •
Pay $10, get vodka drinks for free from 8pm-‐10pm
– Universal clientele. – Depending on the event, vodka can suit any occasion
An integrated marketing communications plan for a fictional company, Jewel Vodka. This was created in Spring 2012 for a Jour351.