– 49% of Reno’s popula/on is female – 31.5% of those women are within our target age group – The University of Lancaster released a study ﬁnding that educated and professional women were more likely to be drinkers than man. – Conversa/ons with women in our target audience aﬃrms that our target looks for a classier, more sophis/cated experience with friends and loved ones. – According to Gallup 81% of people making more than 75k per year drink, and 79% of those are college graduates. – These women look for somewhere that they can go with a small group of close friends once or twice a week to enjoy a more mature and upscale experience.
An integrated marketing communications plan for a fictional company, Jewel Vodka. This was created in Spring 2012 for a Jour351.