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–  49% of  Reno’s  popula/on  is  female   –  31.5%  of  those  women  are  within  our  target  age  group   –  The  University  of  Lancaster  released  a  study  finding  that   educated  and  professional  women  were  more  likely  to  be   drinkers  than  man.   –  Conversa/ons  with  women  in  our  target  audience  affirms   that  our  target  looks  for  a  classier,  more  sophis/cated   experience  with  friends  and  loved  ones.   –  According  to  Gallup  81%  of  people  making  more  than  75k   per  year  drink,  and  79%  of  those  are  college  graduates.   –  These  women  look  for  somewhere  that  they  can  go  with  a   small  group  of  close  friends  once  or  twice  a  week  to  enjoy  a   more  mature  and  upscale  experience.      

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Jewel Vodka  

An integrated marketing communications plan for a fictional company, Jewel Vodka. This was created in Spring 2012 for a Jour351.

Jewel Vodka  

An integrated marketing communications plan for a fictional company, Jewel Vodka. This was created in Spring 2012 for a Jour351.

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