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LOGO INSPIRATION

A range elements that inspired the logo’s elements. The logo was to be redesigned and revamped therefore the main elements that inspired the original logo were acknowledged to accomodate the original identity of the logo but bringing a fresher look to the school.


EDUCATIONAL TRUST NASRA SCHOOL

USING THE MANUAL This brand manual contains certain rules that have been laid down by the school to maintain a consistency of image and design. This guideline covers logo, visual, colour, identity and design application

Copyrights 2013 No part of this book may be reproduced in any form, except for the inclusion of brief quotation in review, without permission.

TABLE OF CONTENTS Introduction

About Nasra School

6

Logo and Identity

8

Inspiration Breakdown Colour Palette Scaling Exclusion Area Size Acceptable Use Unacceptable Use

10 11

Typography Logo Font Type face

Stationery Letterhead Envelope Business Card

Application Uniform pocket Badges Notebook Report Card Trophy Masthead Van Website Further Information 2

4

12 13 14 15 16 17 18 20 21 22 24 26 28 30 32 34 36 38 40 42 44 45 47

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EDUCATIONAL TRUST NASRA SCHOOL

INTRODUCTION 2

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EDUCATIONAL TRUST NASRA SCHOOL

INTRODUCTION Mrs. Nasra Wazir Ali, knocked at the doors of real estate agents and kept combing the city till finally in 1957 she located this present plot with an old stone house in the centre of a row of dilapidated outhouses. In February 1949, a small seed was planted by Mrs. Nasra Wazir Ali which has now grown into a large tree and is now celebrating 60 years of education. The school was established by Mrs. Nasra Wazir Ali in 1949 with nursery classes in her living room in a small M.E.S. bungalow No. 2 which was a government house. In about 3 months, the living room and the three bedrooms had been converted in classrooms. She went looking for a place to move the school and finally in 1955 she succeeded in renting half a house situated at the back of Empress Market – it now houses B.M.B. school. Mrs. Nasra Wazir Ali and her brother Mr. Zafarullah Khan Malik decided to establish a Trust and transfer the School with all its assets to the Trust which was registered in 1950 and the memorandum was signed.

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EDUCATIONAL TRUST NASRA SCHOOL

LOGO AND IDENTITY 6

7


LOGO

LOGO

LOGO INSPIRATION

EDUCATIONAL TRUST NASRA SCHOOL

LOGO BREAKDOWN The logo was revamped keeping in mind the main elements that inspired the original logo.

CIRCULAR LOGO: The circle signifies infinite energy and it provides as a protective boundary

Therefore by acknowledging the original identity the logo has been refreshed.

LEAF: A leaf sheds from a tree in order to allow new leaves to grow, therefore the leaf is synonymous with the idea of growth and selflessness.

CANDLE: If a candle is not lit it does not serve its purpose, it eliminates darkness thus symbolizing enlightenment.

FONT: San Serif font gives the logo a soft and contemporary identity.

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EDUCATIONAL TRUST NASRA SCHOOL

COLOUR PALETTE

LOGO SCALING AND SPACING

The CMYK colour percentages of the original logo; when it is going to be in grayscale, when it is going to be in black and white and reverse are given below. These values are consistent and must not be altered.

The logo sizing is according to the leaf in the logo. Everything is in proportion to the leaf which is being represented by an ‘x’. The spacing in each part of the logo should remain consistent while sizing the logo for different applications.

0.06x

C = 87 M = 46 Y = 78 K = 49

C = 0 M= 0 Y = 0 K = 30

C = 32 M= 7 Y = 33 K = 0

C = 65 M = 65 Y = 65 K = 65

x

0.125x 0.125x 0.75x

C M Y K

= 80 = 80 = 80 = 80

0.35x

3x

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EDUCATIONAL TRUST NASRA SCHOOL

LOGO

LOGO SIZES

EXCLUSION AREA

The letter ‘N’ from the logo indicates the exclusion area. However it must be acknowledged that the size of 2 letter Ns is the size of the exclusion area. Anything smaller than that is unacceptable.

2N

Whenever the logo is applied for example on a uniform or a folder, the exclusion area should be maintained.

Minimum Size

The maximum size of the Logo can be anything, it can go as big as a billboard if needed. The logo should however always be increased by a 1:1 ratio.

There is a limit to how small the logo can be. The smalles size will be seen on receipts or cheques as anything smaller will prove to be unreadable and ineffective.

2N

2N

The exclusion area is a frame that separates the logo from the other components it is placed with.

Maximum Size

The minimum diameter of the logo is 1.25 inches. It should not go below this size as it will be unreadable

2N 12

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LOGO

EDUCATIONAL TRUST NASRA SCHOOL

ACCEPTABLE USE

The full colour of the logo should always be placed against a white background.

14

UNACCEPTABLE USE

For photocopies, receipts and letterheads, an 80% CMYK color should be used.

On black backrounds a reverse of black and white should be applied.

On photographed backgrounds the opacity of the photograph must not be more thn 70 - 75%,

For badges the colour of the logo can change. The color of the outline, leaf and candle will be silver.

On a coloured background a black, white and gray logo should be used, with the main darker colors of the elements substiuted with 80% black.

The logo should never be stretched unproportionately. It should always be circular.

The full color logo should not appear on any coloured background

The font of the logo should never be changed under any circumstances

The Logo must never appear on a gradient background.

The Exclusion area must never be ignored when using the logo.

The color of the logo should never be anything other than black and the particular green.

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EDUCATIONAL TRUST NASRA SCHOOL

TYPOGRAPHY 16

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LOGO

EDUCATIONAL TRUST NASRA SCHOOL

LOGO FONT

TYPE FACES AND SIZES

Garamond Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrsuvwxyz 0123456789@#%^&?!

Garamond is a type face that will be used only for headings and sub headings, and it is only to be used according to occasision, such as formal occassions in school or invites.

Garamond Bold

0123456789

The font for the Logo is Avenir, the logo will always use Avenir Black in white, the logo will never appear in any other variation of the font

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef ghijklmnopqrsuvwxyz 0123456789@#%^&?! Gill Sans MT Regular

0123456789

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrsuvwxyz 0123456789@#%^&?!

The type face for the body copy of any document will be Gill Sans and it must not exceed 12 pt and go lower than 8.5 pt

Gill Sans MT Regular

A B C D E F G H I J K L M N O P Q R ST UV W XY Z abcdefghijklmnopqrsuvwxyz 0123456789@#%^&?! 18

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EDUCATIONAL TRUST NASRA SCHOOL

STATIONERY 20

21


0.25”

LETTERHEAD The measurements for the margins and the type setting on the letterhead is illustrated on the right. These particular measurements should always be followed and the logo diameter should always be 1 inch on the letterhead.

1.25”

0.25”

For the body copy, Gill sans should always be used in the body copy and the point size should always be 11 pt.

13,, Modern Co-operative Housing Society Tipu Sultan Road,, Karachi T : 021-32361313-14 Fax: (92-21) 32361312 Tel E-mail:: info@etns.edu.pk f

0.25”

The addresses at the base of the letterhead should also be in Gill sans but it should be written in 9 pt, with the campus location name in green. Founder Trustees W Wazir Ali Zafarullah Khan Malik

iety using Soc rative Ho i n Co-ope 13,, Moder Sultan Road,, Karach 61312 Tipu : (92-21) 323 313-14 Fax 361 u.pk -32 s.ed 021 etn T : Tel E-mail:: inffo@

name] recipient [Type the address] recipient Trustees [Type the Founder use these Ali zir Wa W ent.You can Nasra rts, your docum lik Ma an pictures, cha Kh ent rall look of you create text in the docum Zafarullah h the ove salutation] d cks. When rdinate wit [Type the ed to coo building blo formatting of selecte t directly by using ign ent des Trustees um are t doc the format tex and other e items tha ily change Ali also lud es, zir eas inc pag can s Wa W can er z g erie .You ou cov Shahna me or usin Home tab ent look.Y tab, the gall ders, footers, lists, lik the um the ert t Ma l on Ins doc ren t Bila On the the cur les, hea r curren Ahmed les gallery insert tab look from mro Quick Sty e with you galleries to coordinat Iftikhar Soo cy of using the t from the le in the , they also selected tex trols offer a choice ks availab Amir S.. Fan or diagrams ng a look for the con nge the loo vide reset id osi tab. Most tab. To cha gallery pro Ameena Saiy text by cho trols on the Home e Layout ick Styles Pag qvi the . con Na on ctly er and the Qu te. nts dire the oth Aliya Iqbal me eleme mes gallery your current templa you specify The The t tha the new t th in a forma mand. Bo ent, choose contained um com al gin doc Set r ori le to the look of you Current Quick Sty r document the overall ange look of you To change use the Ch restore the le gallery, can always Quick Sty so that you commands [Type

0.25”

EDUCATIONAL TRUST NASRA SCHOOL

STATIONERY

11”

Trustees Shahnaz Wazir W Ali Ahmed Bilal Malik Iftikhar Soomro Amir S.. Fancy Ameena Saiyid Aliya Iqbal Naqvi

[Type the recipient name] [Type the recipient address]

[Type the salutation]

On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document.You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look.You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab.You can also format text directly by using the other controls on the Home tab. Most controls offer a choice of using the look from the current theme or using a format that you specify directly. To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template.

[Type the closing]

Jibran Saeed [Type the sender title] [Type the sender company name]

] the closing

ed Jibran Sae ] sender title e] [Type the pany nam sender com [Type the

us

dar Camp

mpus Malir Ca Society) ffe-e-Aam sabad, (Ra 37/2-3, Han Karachi – 75210 r, Malir, 407753 989, 021-34 506 -34 021

22

Sad r Lines, Sadda 55,, Depot 74400 Karachi – 253005 042, 021-32 021-32234

Campus Korangi iety Ltd. Housing Soc i m Co-op.. ach Darr-us-Sala tor F, Korangi, Kar FK Sub Sec 070776 009, 021-35 021-35052

us achi Camp North Kar 5-J T , Sector T-2 Plot No. S i achi,, Karach North Kar 062125 333, 021-32 021-35436

mpus hway Ca a Super Hig Highway 33, Super , Scheme achi Sector 3-B T wn,, Kar Gadap To -36830147 021 , 118 021-36830

Malir Campus

Saddar Campus

Korangi Campus

North Karachi Campus

Super Highway Campus

37/2-3,, Hansabad, (Raffe-e-Aam Society) Malir,, Karachi – 75210 021-34506989,, 021-34407753

55,, Depot Lines, Saddar Karachi – 74400 021-32234042,, 021-32253005

Dar-us-Salam r Co-op.. Housing Society Ltd. Sub Sector F, F Korangi K , Karachi 021-35052009,, 021-35070776

Plot No.. ST-2 T , Sector 5-J North Karachi,, Karachi 021-35436333,, 021-32062125

Sector 3-B,, Scheme 33, Super Highway a Gadap To T wn,, Karachi 021-36830118,, 021-36830147

8.5”

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EDUCATIONAL TRUST NASRA SCHOOL

STATIONERY

0.25’’

1.25”

0.25”

ENVELOPE The measurements for the margins and the type setting on the envelope is illustrated on the right. These particular measurements should always be followed and the logo diameter should always be 1.25 inch on the envelope. The address at the base of the letterhead should also be in Gill sans but it should be written in 9 pt.

4.25”

The motto of the school should be positioned in the center of the envelope and it should be written in 14 pt so it is fully visible and the focus is on the motto as it is an integral part of the school’s legacy.

13,, Modern Co-operative Housing Society Tipu Sultan Road,, Karachi

Tel: 021-32361313-14 Fax: (92-21) 32361312 T f E-mail:: info@etns.edu.pk

9.5”

13, Mod er Tipu Su n Co-operati ve Hou ltan Ro sing So ad, Kar ciety achi

TOLERANCE

0.5” Tel: 021T

323613

Malir C

13-14 Fa x: (92-21 ) 32 E-mail: inffo@et 361312 ns.edu.p k

ampus Saddar C

ampus Koran gi Cam Salam C pus Sub Sect o-op. Housin g Societ FK Ko 021-35 or F, y 052009 rangi, Karachi Ltd. , 021-35 070776

4” North Karachi Campu Plot No. s . T-2, Se North ST Karac ctor 5-J 021-35 436333 hi, Karachi , 021-32 062125

Super Highw Sector ay Cam 3-B,, Sche pus me 33, Super H Gad Tw ighway 021-36 ap To a 830118 n,, Karachi , 021-36 830147

Malir Campus 37/2-3,, Hansabad, (Raffe-e-Aam Society) Malir,, Karachi – 75210 021-34506989,, 021-34407753

0.25 0.25’’

05

24

Saddar Campus 55,, Depot Lines, Saddar Karachi – 74400 021-32234042,, 021-32253005

Korangi Campus Dar-us-Salam r Co-op.. Housing Society Ltd. Sub Sector F, F Korangi K , Karachi 021-35052009,, 021-35070776

North Karachi Campus Plot No.. ST-2 T , Sector 5-J North Karachi,, Karachi 021-35436333,, 021-32062125

Super Highway Campus Sector 3-B,, Scheme 33, Super Highway a Gadap To T wn,, Karachi 021-36830118,, 021-36830147

0.25” 0.25”

322530

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EDUCATIONAL TRUST NASRA SCHOOL

STATIONERY

BUSINESS CARD The measurements for the margins and the type setting of the text on the business card are illustrated on the right. These particular measurements should be followed and the logo diameter should always be 1.25 inch on the business card.

0.25’’

0.9’’

0.30’’

The point size of the Name, Address and Number should be 8 pt.

Charlotte D’ souza

0.50’’

0.35’’

HR Manager 0333-3456271 www.etns.com Saddar, 55 Depot Lines

0.25’’ 0.25’’

0.25’’

0.50’’

Charlotte D’ souza

HR Manager 0333-3456271 www.etns.com Saddar, 55 Depot Lines

Saddar | Korangi | Malir | North Karachi | Highway

0.60’’

Saddar | Korangi | Malir | North Karachi | Highway

0.60’’ 0.25’’

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EDUCATIONAL TRUST NASRA SCHOOL

APPLICATIONS 28

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EDUCATIONAL TRUST NASRA SCHOOL

APPLICATIONS

UNIFORM POCKET

UNIFORM POCKET

The uniform pocket should always be retained according to the illustration shown on the left. The logo should leave sufficient amount of space around the corners as shown.

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APPLICATIONS

EDUCATIONAL TRUST NASRA SCHOOL

BADGES

3 inches

The prefect badegs of the 4 sport teams will be based on the colors red, yellow, green and blue with silver logo embossed. The circle will be 3 inches in diameter, “PREFECT” must be written in a band that is 0.25 inches in width, with a space of 0.125 inches difference between the word and the band.

T P R E F E C

T P R E F E C

T P R E F E C

T P R E F E C

0.125’’

32

T P R E F E C

0.25’’

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APPLICATIONS

EDUCATIONAL TRUST NASRA SCHOOL

NOTEBOOK The illustration on the right explains the spacing and placement of the logo according to the notebook being used. If the notebook is A3 the size will be doubled .The notebook will be in white with with a logo in the center and NAME, CLASS and SUBJECT will be written in black.

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APPLICATIONS

EDUCATIONAL TRUST NASRA SCHOOL

REPORT CARD The illustration on the right represents the measurements of the margins and the type setting of the text that will appear on the report card.

REPORT CARD

1’’

These particular measurements should always be followed and the logo diameter should always be 4 inches on the report card. The NAME, CLASS,YEAR should be under the logo in CAPS.

2’’

REPORT CARD 2’’

The motto of the school should be positioned in the center, placed right under the logo with a 0.75 inch gap. The font for the motto will be Gill Sans.

4’’

TOLERANC E

TOLERANCE

NAME: ______ ________

______________

__________

CLASS: ______ ________

______________

YEAR: ______ ________

__________

NAME: ______________________________________

______________

__________

CLASS: ______________________________________ YEAR: ______________________________________

1’’

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EDUCATIONAL TRUST NASRA SCHOOL

TROPHY

The winners trophy will have logos placement in the middle with Tolerance motto below it with a 0.5 inch space between them, measuring from the diameter of the logo The smaller trophy will also decrease according to this proportion, The second place trophy will have a i inch space from the top and the third place will have a 0.5 inch from the top, each trophy size will decrease by 0.5 inches.

1.5’’

0.75’’

0.5’’

TOLERANCE TOLERANCE

1st Position

1st Position

Mariam P aracha High Jump 100m

Mariam P aracha High Jump 100m

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EDUCATIONAL TRUST NASRA SCHOOL

MASTHEAD AND NEWSLETTER

0.5’’ 0.75’’

MASTERHEAD

3’’

2’’

3 x 10

0.3’’

A

3.125” (Single colum)

HEADLINES

HEADLINES

1’’

1’’

WEEKLY

WEEKLY

B

10’’

6.5” (2 columns)

The masthead will always be 3 inches in height and 10 inches in width. There will be a running band across the masthead with the logo placed right in the center, measured from the diameter. of 2 inches.

C

6.5” (3 columns)

Therefore 0.5 inches from the top and the bottom of the logo will be left vacant.

0.75’’

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EDUCATIONAL TRUST NASRA SCHOOL

VAN

WEBSITE

The school van will be recognized by the logos placement on both sides. A green strip will be follow to its back with two blueish-grey strip in them.

The logo will appear on the left hand side of the website it will thus be on a band of 2 inches width maintaining a 0.25 inch distance from the top and the bottom.

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EDUCATIONAL TRUST NASRA SCHOOL

FURTHER INFORMATION

Korangi Campus -us-Salam Co-op. Housing Society Ltd.Sub Sector F Korangi Karachi, 021-35052009,021-35070776, North Karachi Campus Plot No. S.T-2TT, Sector 5-J,North Karachi, Karachi, 021-35436333,021-32062125 Super Highway Campus Sector 3-B,Scheme 33, Super Highway GadapTown, Karachi, 021-36830118,021-36830147 Saddar Campus 55, Depot Lines,,Sa,ddarKarachi – 74400021-32234042021-32253005 Malir Campus 37/2-3,Hansabad,, (Ra,fe-e-Aam Society) Malir,Karachi 75210 021-34506989,021-34407753

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