Comme Des Garcons | Mock FW 2018 Ad Campaign

F//W 2018 LES ALLÉGORIES DES D’AUJOURD’HUI

Inspired by animalism and allegory, Comme des Garcons will take a satirical & punk perspective on current events around the world for their 2018 Fall//Winter collection.

DATE OF ORIGIN : 1969 FOUNDED BY: REI KAWAKUBO HEADQUARTERS: TOKYO, JAPAN CURRENT CREATE DIRECTOR: REI KAWAKUBO PRODUCTS: APPAREL, ACCESSORIES, AND PERFUME

Tokyo, Japan

moodboard

GANT CHART

Project 2_Ad Campaign Treatment Photographer Models Location Styling Hair and Makeup Process Book Shoot Edit Photos Final Presentation

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SKETCH INSPIRATION

FPO’S

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F // W 2018

FW / / 2018

FW | 2018

LOCATION SCOUTING

MODELS & STYLIING

Elizah :

Wide leg pangts/Black leather sandwich shorts Lots of fabric Simple More about texture of the garments

Jared :

Loud suit in terms of pattern Black shorts Black turtleneck Wanted the B/W to highlight suit

BEHIND THE SCENES | PART ONE : THE MASKS First Draft

Final Product

^ Play me

BEHIND THE SCENES | PART TWO: THE SHOOT LOCATION ONE

BEHIND THE SCENES | PART TWO: THE SHOOT LOCATION TWO

CONTACT SHEETS

other shots

Final Ads

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Final Ads

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Final Ads

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billboard mockup

magazine mockup

shazam mockup

ipad ad

Subway Ad

THE BIGGEST THANKS TO: Photographer:Daniel Roa | @danielroaart

Models: Elizah Farmer | @lizahlovely Jared Simon | @jaredsamuel styling: Abbey dahl | @abigailpaigedahl Madison Ottenbacher | @mottenbac Sasha Noronha | @sashamnoronha Props: Savannah Film Bix Partner: Jingwen Lin

Locations: 1. 335-499 W. Henry Street, Savannah, GA, 31401 2. 718 E. Broad Street, Savannah, GA, 31401 COMME DES GARCONS THANK YOU FOR BEING WEIRD AND ABSTRACT. & MY FRIENDS WHO BELIEVED I COULD BRING MY ODD VISION TO LIFE!