Page 1


COMPANY OVERVIEW

 Ě/ƫ)%//%+*ƫ%/ƫ0+ƫ!(!.0!ƫ0$!ƫ3+.( Ě/ƫ0.*/%0%+*ƫ0+ƫ/1/0%*(!ƫ!*!.#5ċ ƫ /0(%/$! ƫĂĀĀă ƫ  ƫ1/!/ƫ0!$*+(+#5ƫ0+ƫ)+2!ƫ).'!0/ƫ0+3. ƫƫ2%/%+*ƫ+"ƫ/1/0%*%(%05

ƫ !!*0ƫ.!.* %*#ƫ/$+3Ě/ƫ Ě/ƫ !/%.!ƫ0+ƫ,+/%0%+*ƫ%0/!("ƫ/ƫƫ(%"!/05(!ƫ.* ƫ.0$!.ƫ0$* ƫƫ.ƫ+),*5

ƫ

.+ 10/č

ƫƫƫƫƫƫ ăƫ.ƫ)+ !(/ƫ.*#%*#ƫ".+)ƫĸăĆČĀĀĀƫ0+ƫĸāąĆČĀĀĀ ƫƫƫƫƫƫ00!.5ƫ"+.ƫ.!/% !*0%(ƫ* ƫ+))!.%(ƫ!*!.#5ƫ/0+.#! ƫƫƫƫƫƫ ƫƫƫƫƫ+(.ƫ++"ƫ*!.#5ƫ+,0%+*/ƫĨ0%(!/Čƫ,*!(/Čƫ!0ĩ ƫƫƫƫƫƫƫ.ƫ,.0/ƫ+1#$0ƫ5ƫ/!2!.(ƫ10+)*1"1.0!./


CONSUMER OVERVIEW ā/0ƫ!#)!*0čƫ!/(ƫ3*!./ ăĆġćĆ *%0! ƫ00!/ƫ.*ƫ!*0.( +0$ƫ!* !./ %

(!ƫ* ƫ,,!.ƫ(//

!((ƫ! 10! ƫ* ƫ,.+"!//%+*( +1,(!/ƫ* ƫ)%(%!/ƫ $%0!ƫ+((.Čƫ!*0.!,.!*!1./Čƫ +".%!* (5Čƫ!$ƫ25Čƫ)%(5ƫ.%!*0! Čƫ 141.%+1/ƫ!/0$!0%

Ă* ƫ!#)!*0čƫ+1*#ƫ 1(0/ƫ3$+ƫ*Ě0ƫû+. ƫƫ!/(

++'%*#ƫ0+ƫ!*0!.ƫ%*0+ƫ0$!ƫ.* ƫ%*ƫƫ %û!.!*0ƫ35 ĂāġăĆ *%0! ƫ00!/ƫ.*ƫ!*0.(ƫ* ƫ+((!#!ƫ+3*/ +0$ƫ!* !. %

(!ƫ(//

!((ƫ! 10! %*#(!/ 01 !*0/ƫ* ƫ+1*#ƫ$%0!ƫ+((. +ġ.%!* (5Čƫ)%0%+1/Čƫ!$ƫ25Čƫ001/ƫ3.!ƫ


PLACE

1*$ƫ0 Tesla Keynote 2020 !.)*!*0ƫ +0%+*ƫ%* Palo Alto, CA +,ġ,ƫ +0%+*/ Seattle, WA Aspen, CO Chicago, IL Miami, FL Washington DC Austin, TX Los Angeles, CA New York City, NY


PEOPLE

Why them? Recognizable for both Gen-X and Millennials Californian vibe Positive and Uplifting Following Justin Timberlake Instagram – Twitter –

46.8 M 63.4 M

/

Jessica Biel 4.1 M 885 K

Total Instagram – 50.9 M Twitter – 64.3 M What they’ll do 4 posts per month per outlet split between the two of them Appearances: TESLA FORM will be introduced at TESLA Keynote in July of 2020 Held at the TESLA Headquarters in Palo Alto, CA Includes them introducing them the project Opening of permanent store in Palo Alto, CA NYC and LA Pop-ups


PROMOTION

.#!ƫSocial Mediaƫ.!/!*! Magazine Editorials +ƫ!,+.0 ƫ * .,!.Ě/ƫ6.ƫ


PRODUCTS & PRICE

*%/!4ƫ%*!,,(!ƫ*!'!. ĸąĆĀ

+)!*Ě/ƫ.'ƫ '!0 ĸăĆĀ

*%/!4ƫ0$ ĸăĈĆ

%*!,,(!ƫ !0$!.ƫ',' ĸĆĆĀ

+)!*Ě/ƫ.+1/!./ ĸĂĀĀ

*%/!4ƫ3!0!. ĸăĆĀ

!*/ƫ.+1/!./ ĸĂĀĀ

!*Ě/ƫ%*!,,(!ƫ !0$!.ƫ '!0 ĸĈĆĀ

*%/!4ƫġ$%.0 ĸāĂĀ

!*/Ě/ƫ !*/ ĸĂĀĀ

+)!*Ě/ƫ 1),/1%0 ĸăĆĀ


SUSTAINABILITY AND TECHNOLOGY

PINEAPPLE LEATHER

SOY SILK

SOLAR-POWERED (Watch and Jacket)

DRY DYEING

UP-CYCLED FIBERS AND METALS


SWOT Analysis

Strengths: Đƫƫƫƫƫƫ0.+*#ƫ.* ƫ% !*0%05ƫ Đƫƫƫƫƫƫ  !ƫ%*ƫ0$!ƫ*%0! ƫ00!/ Đƫƫƫƫƫƫ1/0%*(!ƫĥƫ.!5((! Đƫƫƫƫƫƫ!* !.ƫ*!10.(%05

Weaknesses: Đƫƫƫƫƫƫ%#$ƫ,+ 10%+*ƫ+/0 Đƫƫƫƫƫƫ %)%0! ƫ/1,,(5ƫ$%*

Opportunities: Đƫƫƫƫƫƫ ! %*#ƫ)!.%*ƫ"/$%+*ƫ%* 1/0.5 Đƫƫƫƫƫƫ0.+*#ƫ%*0!.*0%+*(ƫ.* ƫ.!+#*%0%+*

Threats: Đƫƫƫƫƫƫ+),!0%0%+* Đƫƫƫƫƫƫ%#$ƫ+/0ƫĥƫ(%)%0! ƫ/1,,(5ƫ$%*ƫ+"ƫ)0!.%(/


PHOTOSHOOT


IN-STORE SIGNAGE


EMAIL


WEBSITE

VIEW COLLECTION


    ƫ Ĩăĩ

*%/!4ƫ%*!,,(!ƫ*!'!.ƫġƫĸąĆĀ

!*Ě/ƫ%*!,,(!ƫ !0$!.ƫ '!0ƫġƫĸĈĆĀ

%*!,,(!ƫ !0$!.ƫ','ƫġƫĸĆĆĀ

+)!*Ě/ƫ.+1/!./ƫġƫĸĂĂĀ

*%/!4ƫ3!0!.ƫġƫĸăĆĀ

+)!*Ě/ƫ.'ƫ '!0ƫġƫĸăĆĀ


SPECIAL THANKS TO

Steve Schulte

Andy Resende

Olivia Bishop

Jonathon Oppenheim

Kendall Jackson

Profile for Abby Bible

Tesla Brand Extension  

For a brand extension project, my collaborative group and I chose to create a clothing line extension for Tesla. Recent re-branding of the c...

Tesla Brand Extension  

For a brand extension project, my collaborative group and I chose to create a clothing line extension for Tesla. Recent re-branding of the c...

Profile for abbybible
Advertisement