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S I NC E 1984

Festival OM A C

MU N I T Y I N CON C E RT

2013 Festival Overview

Presented by: Abbot kinney Festival Association (AKFA) contact: Kim Sharp / kim@abbotkinney.org / (310) 396-3772


what is the Abbot Kinney Festival?

The Abbot Kinney Festival, now in its 29th year, draws more than 120,000 adults and families. The mile-long stretch of Abbot Kinney Blvd. is lined with FIVE great, live music stages, dozens of food vendors, popular food trucks, 300+ quality artisan and fine art exhibitor booths and three large beer and spirit gardens. The immensely popular KidsQuad has rides, family entertainment, and fun, interactive activities for all ages. The festival celebrates the diversity and creativity of Venice. Abbot Kinney Boulevard pulses with popular shops, restaurants and galleries in the heart of famed Venice Beach, California. Celebrities, foodies, local artists and bohemians mingle at top chef eateries and neighborhood haunts alike. This is a unique opportunity for your brand to have product placement on “the coolest block in America� at the largest free community festival in Southern California.


Who is THE ABBOT KINNEY FESTIVAL ASSOCIATION? As a partner of the AKFA, a 501(c)3 non-profit organization, your tax-deductable sponsorship fee will help fund our Community Grants Program. This investment supports local youth, family, arts and beautification projects in the Venice area. Abbot Kinney Festival Association (AKFA) has proudly granted over a quarter million dollars to the Venice community; planting gardens building robots, sparking creativity and supporting families in need. MISSION STATEMENT: The Abbot Kinney Festival Association, a 501(c)3 nonprofit organization, produces the Abbot Kinney Festival and other local events. The annual festival welcomes people throughout Southern California to share a day of music, art and fun. Proceeds support Venice-based organizations with an emphasis on youth, community and the Arts. Past Community Grant recipients include:


why sponsor the abbot kinney festival? * We’re the largest and most popular festival in Southern California * Who doesn’t want to show off their brand to a 120,000+ people? *We are on “the coolest block in America” (according to GQ magazine) *You can feel good your money is going to great organizations...and you get to write it off * We’ve been doing this for 29 years....we know what we’re doing *Choose your audience....kids, families, hipsters, music lovers, foodies, eco-conscious and those just looking for some straight up fun!

SEE YOU SEPTEMBER 29TH!!!


Sponsorship opportunities $5,000 (five opportunities)

$15,000 (three opportunities)

• One 10’ x 10’ booth space • Logo recognition in marketing materials • Logo weblink on festival sponsor page • Use of festival logo in company promotions • 1/8 page advertisement in festival guide

• One 10’ x 20’ booth space • Two AKFA Commemorative light pole banner (logo) • Logo recognition in marketing materials • Logo weblink on festival sponsor page • Use of festival logo in company promotions • 1/2 page advertisement in festival guide • Category exclusivity

$5,000 (three opportunities) • One$15,000 10’ x 10’ booth space • One 10’ in x 20’ booth space marketing materials (logo) $25,000 (two opportunities) $10,000 (four•• Recognition opportunities) • Two AKFA Commemorative light pole Logo weblink on festival sponsor page

• One 10’ x 10’ booth space banner (logo) • Rights to use festival logo in company promotions • Logo on one AKFA Commemorative • Recognition in page) marketing materials • Advertisement (1/8 in festival • One 10’ xguides 20’ (logo) booth space light pole banner • Logo weblink on festival sponsor page • Logo on two AKFA Commemorative light • Logo recognition in •marketing Rights to use festival logo company poleinbanners materials promotions • Logo recognition in marketing materials • Logo weblink on festival sponsor page • Advertisement (1/2 page) in festival guides Onein10’ x 10’ booth space • Logo weblink on festival sponsor page • Use of festival •logo company Festival in company • One AKFA Commemorative• light polelogo banner (logo) promotions promotions • Full page advertisement in festival guide • Recognition in marketing (logo) • 1/4 page advertisement in festival guide materials • Area Presenter (i.e. KidsQuad presented • Logo weblink on festival sponsor page by “your company”) • Rights to10’ usex festival logo in company promotions • One 20’ booth space • Advertisement (1/4 page) in festival • Two AKFA Commemorative lightguides pole banner (logo) The above are sample sponsorship opportunities. We(logo) would love to work with • Recognition in marketing materials • Logo weblink on festival sponsor page you on crafting a custom program to connect you and our 120,000+ attendees. • Rights to use festival logo in company promotions Corporate visibility opportunities frominmusic stage branding, logos on • Advertisementrange (full page) festival guides Category exclusivity street pole banners,• program advertising, website and social media outlets

$10,000

$25,000 (two opportunities)

and onsite activation.

YOUR COMPANY BANNER HERE


2013 Abbot Kinney Festival Sponsorship Deck