abbi hoff: a designer’s thoughts I am a sister, a daughter, a friend, a runner, an avid shopper. I am a designer. Designer doesn’t just define my career, but opens the door to new possibilities. As I graduate Flagler College and move on to new things in my life, design has become more than a career or hobby, it has become a passion. Design allows me to create and influence. Whether it is to beautify, inspire, transform or persuade, design is something I have become passionate about. Design gives the possibilities to make an impact.
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contents editorial: embrace magazine
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not-for-profit: walk in her shoes
psa: help haiti now
company branding: stomp the barrel
packaging: reef redemption
car welcome package: ford
advertising campaign: shock top
calendar: carroll county public schools
color stories: valspar
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editorial: embrace magazine the task: To create a magazine about sustainability and design. The magazine would be aimed toward all types of designers and artists.
the solution: The magazine was named Embrace because as designers we embrace the world around us, and we should embrace the environment too. Images and typography were used to make a high-end magazine.
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color stories: valspar the task: Valspar wanted to create new color stories to be displayed at Lowes with color swatches.
the solution: Valspar Color samples used in the images of rooms, were made removable so the consumer could easily transfer the color swatches.
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calendar: carroll county public schools the task: Carroll County Public Schools wanted a new style of school calendar. They wanted it to be more appealing, but still remain functional for parents of students. The school system wanted important dates to appear on the calendar.
the solution: The calendar was kept traditional in layout, so parents had enough room to write important events on the calendar. An alphabet theme was used for each month, with an image to correlate.
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print ads: shock top beer the task: Michelob wanted to promote their new beer with a citrus taste. The company wanted to focus on the orange taste of the beer. They wanted to keep the ads light, fun, and targeted for men.
the solution: Actual orange peels made the type. All type was fun and simple. The type was placed on the bar. Ads were placed in men’s magazines and on billboards near stadiums.
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Shock your Tastebuds. The smooth wheat brew of Shock top and the light citrus favor is sure to make your tastebuds smile. Michelob is an Anhesuer-Busch Company. Learn more at www.michelob.com
The smooth wheat brew of Shock top and the light citrus favor is sure to make your tastebuds smile. Michelob is an Anhesuer-Busch Company. Learn more at www.michelob.com
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Shock your Tastebuds. The smooth wheat brew of Shock top and the light citrus favor is sure to make your tastebuds smile. Michelob is an Anhesuer-Busch Company. Learn more at www.michelob.com
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car welcome package: ford the task: Ford wanted a new promotional item to give to consumers who bought a new Ford vehicle. They wanted the package to be fun and useful.
the solution: The package includes items needed but not always found in cars. It was created to suggest Ford cars have your back. All items fit nicely into the backpack that straps to the back of your seat. Proving that no matter where you go, “I’m more than a car. I’ve got your back.”
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CAR REFERENCE GUIDE Don’t waste time looking through that big manual. I have your answers right here!
WINDEX WIPES
INSTANT HAND SANITIZER
BAND-AIDS
Handprints Distracting? Wipe those smudges away.
It’s a dirty world out there. Keep it clean.
You give the kisses. I’ll cover all the boo-boos.
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ENERGY SHOT
PAIN RELIEVER
Late night? Early morning? Long drive? Little Sleep? Time to wake up.
They say pain is temporary. Tone it down.
DETERGENT PEN
MINTS
HAIR BRUSH
MOIST TOILET.
Splattered Ketchup? White Shirt? Dab it away.
Coffee breath? Breathe freely, my dear friend.
Go ahead. Let the windows down.
No need to cry over split milk. Just wipe it up.
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packaging: reef redemption the task: Reef was launching a new brand of shoes that help the environment and people. The shoe is made of all eco-friendly materials. Donations from sales of shoes are made to different organizations. The company needed a package that would attract buyers with this message. the solution: The packaging was created with all natural, eco-friendly materials. The tag was printed on materials used in the making of the shoes. The design on the back of the tag uses the texture of tire tracks, an example of an item used in the manufacturing. The front tag was made to inspire and educate about the shoes. The facts are displayed as nutritional information describing all the ‘ingredients’ used in the making of the sandals.
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branding: stomp the barrel the task: Stomp the Barrel is a wine company that serves as a wine supplier first, and a wine bar second. The company wanted to keep the traditional classic feel of a winery but add a fun edge. The company would have an area for drinking and appetizers. There would be an area for purchasing wine, which would include their own bottled wine, along with others.
the solution: Colors were extracted from the natural tones that come from grapes. The circle pattern in the logo emulates stacked barrels and wine stains. This pattern was used throughout the identity. The end product had a modern edge, while maintaining the sophistication of a winery. Copy was kept fun.
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Pantone 396C C 11 M 0 Y 96 K 0 R 235 G 231 B 41
Pantone 382C C 29 M 0 Y 100 K 0 R 193 G 216 B 47
wi ne c o .
Pantone 371C C 43 M 0 Y 100 K 56 R 79 G 111 B 25
w in e co .
Pantone 396C C 11 M0 Y94 K0 R 235 G231 B41
Pantone 382C C29 M0 Y100 K0 R 193 G216 B47
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psa: help haiti now the task: Help Haiti Now is an organization that has been around since before the devastating earthquake. The organization knew that Haiti needed more help than ever. They wanted to create a poster that educates, and encourages support. They also wanted to add an interactive media piece.
the solution: Haitian earthquake images were used so people could see the eyes of the people living the tragedy. The quote, “Small acts when multiplied by millions can transform the world,” was highlighted through facts and statements making up the word, Haiti. Like all the ‘small’ phrases that made up a bigger word, the design shows that small acts can transform. The iPhone App was also created using this design. Users can click on a fact and find out how they can help that cause.
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people helping people
HOPE
help hands
smiles heart
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TRANSFORMation
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and families
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TRANSFORMation buildings
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a third world
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runways
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of a small m o v e SMALL world buildings nation break m e n t children country people
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a third world
one of the biggest natural disaster hit
collapse of
buildings
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in
BY
freed
MILLIONS are left
love is a
together shortage
of water
prisoners
infections spreading rapidly
shortage of food shortage of water people helping people
homeless
the hope
villages
smiles heart
scared and so alone
our
MILLIONS are left
earthquake
in
homeless
s t r o n g e s t
buildings in tent
scared and so alone
love is a
of water
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of kindness
sexual assaults in tent villages
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de va sta tio
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Turn your phone to find phone to find out how you can help. ou can help.
SMALL heart children break with left as hope
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HAITI AITI HAITI
t
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Get the Latest News
Donate to Feed the Citizens
Get the Lates
Donate to Feed
Send Encouragemen
hope of the
Send Encouragement to Workers
Tweet to get oth
WORLD
Tweet to get others to help
Get the Latest News
Donate to Feed the Citizens
Send Encouragement to Workers
Tweet to get others to help
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not-for-profit: walk in her shoes the task: Walk in Her Shoes is a not-for-profit event held around the country to spread awareness and funds for women’s violence. Men (and women too) walk a mile in high heels and raise money for the cause. The Rape Crisis Intervention Service of Carroll County was holding the event and wanted a direct mailer to send out.
the solution: I used the idea of the shoes to promote the walk. I made the design more masculine than feminine but still included the femininity of the heels to spark interest. The direct mailer served as informational and included the registration form. The mailer also folds out to a poster to spread awareness.
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“
Design creates culture. Culture shapes values. Values determine the future. — Robert L. Peters
”