2. How does your media product represent particular social groups?
My media product is based on rap and hip-hop music. I think this connotes the magazine to be more of a male audience, or for females that are interested in rap etc. Being a teenager, stereotypically they are thought to have quite a wide music range so therefore, my magazine could be for anyone as it includes various artists. I have suggested it’s for a younger youth by featuring a young man on the front, looking quite tough. The colour of the background makes it seem like it’s more for boys because it’s a dark green colour, which looks a bit like it could be a pastel colour. The fact that it is green with yellow, white, black and orange bits on it makes it seem more boyish though because they are thought to be boy’s colours and they aren’t pinks and purples which would suit a girl more, stereotypically. My use of colour, photographs and some of the language used. For instance: This represents what the magazine is about, what kind of music and will guide people to either buy it or not. It will let them know what kind of music they are going to be reading about so it sets the audience to a range. My magazine suggests that the people reading have a ‘bad boy’ kind of attitude, judging from my main cover picture on my front cover. I have definitely reinforced stereotypes by suggesting that boys would like to look like ‘Zach’ on my front cover, his posture and expression looks angry and mad and not happy at all. This is a stereotype because not all boys would want to look like that. This one is a ‘Men’s Health’ magazine, and as you can see the photograph is similar to mine, although this is advertising how healthy he is and muscly, he still doesn’t look happy, which is just like my photo. This magazine also stereotypes that men want to look strong and powerful. The gesture is completely different to mine, as we are reinforcing music and rap and hiphop artist’s whereas they are trying to reinforce health and they still choose the same kind of pose. Comparing my picture to this picture, their expressions are exactly the same – very serious, and angry. The clothes are different because they are trying to sell two different things, and the men’s one is more fitted to show off his body whereas mine is more bold with a hood, and loose. The angle of both photos are quite similar, although mine is more of a medium shot and the Men’s Health one is a longer shot. The lighting of the photos are different because the real media magazine is darker to make his body look better, and so you can slightly see his body through the tight fitting top, whereas mine is quite bright compared as he has a grey hoody on which connotes aggression and states what youth he might fit in with, with a black top on underneath. The men’s health magazine picture looks as though it has a shadow on his left side of his face, as you cannot see it clearly, whereas you can with mine. Both hairstyles are short and not really clear as mine is covered up with a hat and the men’s health one is just ordinary short and dark.
This next magazine cover is a music artist so therefore, the gesture is the same and my magazine and theirs is very similar because we both want to sell and we have a similar target audience. This one is straight away more similar because of the pose and the clothing. Like the other one, his expression still looks miserable but he looks more like he doesn’t care, rather than being angry and mad. The fact that he has a New York hat on, just like my picture automatically makes them very similar. You can slightly see a chain on my model’s neck, and the picture in the vibe magazine has a clear necklace on. This Vibe magazine also stereotypes males by thinking boys would like to look like that again. His posture connotes not really caring, and being quite strong, I think my picture connotes being powerful more than the vibe one. This shot type is similar to the men’s health one because it’s just a bit of a longer shot than mine. Another similarity is the fact that you can see a little bit of hair on the side which is like mine, as you can see a bit of ‘Zach’s’ hair at the front of the hat. Chris Brown, who is the model for the Vibe magazine photo, is also pulling a pose with his hand just like my photograph. This is yet another similarity. I think this shows how stereotypical mine is because it automatically suggest that my artist is the same as Chris Brown, just because they are both male singers.
Evaluation task 2