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2014 Marketing Opportunities


Welcome

Dear Members, We are pleased to present our 2014 Marketing opportunities! We understand the importance of using the marketing as a driving force in your business. To assist you we have developed a variety of marketing opportunities and information which is accessible online and as a hardcopy. The document contains: An overview of Gympie Cooloola Tourism The Gympie Cooloola Brand Online Marketing Opportunities Customised Website Listing Bookeasy, Online Booking Facility Advertising Opportunities Real Deals Visitor eNewsletter External Advertising Opportunities Blog Bank & Social Media Print Advertising & Sponsorship Exclusive members online feature Your one-stop-shop for business and tourism information Marketing & Media An expression of interest form If you have any questions please do not hesitate to contact the office on 07 5482 5444 or on info@cooloola.org.au Kind Regards, Abbey Blanchfield Manager | Gympie Cooloola Tourism

2014


Gympie Cooloola Tourism

Gympie Cooloola Tourism is your member-based tourism industry organisation. We are not-for-profit and work for the benefit of our members. Our Goal is to promote and support the growth and development of our members through access to industry knowledge and opportunities that will support this progressive region in working towards vibrancy, while empowering businesses to maximise the quality of the visitor experience. The Gympie Cooloola Region is an amazing area full of natural beauty which lies between the Heritage Listed Fraser Island and the Sunshine Coast and incorporates the Great Sandy Biosphere. From lush green hills that stretch to sandy rainforests, a major river system, perched lakes and a stunning coastline rich in native flora and fauna, the Gympie Cooloola region features a wonderfully diverse blend of coast, country and community. Beside the mighty Mary River sits the historic city of Gympie which offers the opportunity to experience our rich golden past. To the East you will find the tranquil waters of Tin Can Bay with its famous dolphins and the vast expanses of pristine beaches and coloured sands of Rainbow Beach which make up the Cooloola Coast. Travelling westward takes you through cattle country, horse country and the vineyards of the South Burnett. Mary Valley Country, nestled in the Sunshine Coast Hinterland, provides Australia’s last undiscovered natural playground for nature based activities. With this in mind we have created exciting opportunities for the 2014/15 year with a strong focus on digital marketing and innovative business practices! To assist you we have created a exclusive members only access point on our website which features the big marketing guide, media information, an image library, target market profiles, promotional material, marketing tips, advertising opportunities and a comprehensive list of government and tourism contacts for your reference.

2014


The Gympie Cooloola Brand

The Gympie Cooloola Region

Target Market

Gympie Cooloola Tourism will continue to promote and development the branding of the Gympie Cooloola Region as a place to Experience Real:

All marketing focuses on the consumers a business/ region attracts. The Gympie Cooloola Region has been identified as a hub for attracting Connectors as well as a large portion of Active Explorers and Unwinders.

REAL people | REAL experiences | REAL stories We are committed to promoting this branding through our digital streams, social media, print publications and partnership activities.

Gympie Cooloola SubSub-Regions The Gympie Cooloola region is home to 5 distinctive areas which provide unique and diverse experiences. We have chosen the following statements as a key branding strategy for each region:

Connectors see holidays as a chance to connect with the people they care most about. Active Explorer see holiday to be about pushing their own personal boundaries and feeling alive. Unwinders see holidays as relaxation and release, focusing on themselves as an escape from their busy lives.

Rainbow Beach Enjoy casual beachside ambience with postcard views and some of the most amazing natural attractions in the world. Tin Can Bay Relax in the Water Paradise known as Tin Can Bay, one of the few places in Australia where dolphins can be handfed in their natural environment. Goomeri & Kilkivan Welcome to Country with old world charm, an abundance of green pastures, friendly locals and beautiful historic buildings. Mary Valley Come out to Play in one of the few remaining untouched playgrounds of South East Queensland. Gympie Visit the heart of the region known as Queensland’s Golden City, which boasts majestic historical buildings, unmistakeable country charm and world-class events.

2014


Online Marketing Opportunities Website Listing Gympie Cooloola Tourism member’s are able to have customised website listing’s featured on www.cooloola.org.au. Your listing can include an image, business description and contact details including social media links and accreditation logo’s.

Bookeasy - Online Booking Facility Gympie Cooloola Tourism’s premier website, www.cooloola.org.au now features Bookeasy, an online booking facility for accommodation and tours. Bookeasy widgets are available on the: Website homepage Individual accommodation pages & Individual tour pages Creating a Bookeasy listing is FREE, with a commission based system on sales. Complete an expression of interest today if you would like to utilise Bookeasy.

2014


Advertising Opportunities

Gympie Cooloola Tourism Advertising Opportunities REAL Deals

Make an impact with Real Deal’s featured on the Gympie Cooloola Tourism Website. Real Deal’s are available for Accommodation, Dining and Celebrations as well as Adventures, Tours and Activities. This feature allows you to promote an image, special offer description, contact details and link to your special. At just $50 a month these deals are a steal! Complete an expression of interest if you would make an impact with a Real Deal.

GCT Visitor eNewsletter Why not take advantage of our regular visitor eNewsletter with a special visitor offer for free. This feature allows you to promote an image, special offer and contact details. Complete an expression of interest if you would like to be featured in our Visitor eNewsletter.

External Advertising Opportunities You can find a range of external advertising opportunities available in the exclusive member section of the Gympie Cooloola Tourism website. The Advertising Opportunities section is accessible under Marketing and Media.

2014


Blog Bank & Social Media Gympie Cooloola Tourism Blog Bank Gympie Cooloola Tourism’s Blog Bank is featured on www.cooloola.org.au and tells the unique stories of the region. It is the heart of our website and gives visitors a wealth of knowledge for their journey in the region. You can be featured on the Blog Bank by sending through 5 images and 5 paragraphs telling your unique story! Your blog will also be featured on Gympie Cooloola Tourism social media sites as micro-blogs. Send through your story today to digital@cooloola.org.au

Gympie Cooloola Tourism Social Media Gympie Cooloola Tourism Social Media can be utilised by you by providing micro-blogs, images for display and by sharing to our social media websites. Gympie Cooloola Tourism utilises: Facebook | Twitter | Google+ | Pinterest | Youtube Be sure to link in today and become engaged with your visitors via GCT Social Media.

2014


Print Advertising & Sponsorship Print Advertising Gympie Cooloola Tourism offers Members the exclusive opportunity to advertise in regional brochures. These brochures are a 12 month publication and highly sought after in the industry. In 2014, GCT will be publishing brochures for Gympie, Mary Valley and Kilkivan/Goomeri. GCT has recently worked with Rainbow Beach and Tin Can Bay by providing maps for their recently produced brochure, therefore GCT will not be producing a Rainbow Beach or Tin Can Bay directory in 2014. Complete an expression of interest if you would like to advertise in print publications.

Host /Sponsor a Networking function Gympie Cooloola Tourism offers Members the opportunity to host/ sponsor our networking functions and forums held throughout the year. Complete an expression of interest if you would like to host/ sponsor an event.

2014


Looking for more?

Your oneone-stopstop-shop for business and tourism information! To find more information visit the exclusive online members feature will is brimming with information including up-to-date tourism news, marketing and media resources, legal compliance and licensing, research and statistics, upcoming workshops and seminars, GCT partners and projects, human resources as well as valuable business resources. You can also find our business publications including the Media Pack and the Government/ Tourism Contacts Kit.

2014


Looking for more?

Marketing & Media In the Marketing & Media feature of your exclusive online members feature you will find many resources to assist you in understanding how the right marketing can boost your business. Including an electronic copy of the Big Marketing Guide, which steps you through writing a Marketing Plan, Branding, Domestic Marketing, Digital Marketing, International Marketing, Media & Publicity, Sustainability and Low Cost Marketing Ideas.

2014


Gympie Cooloola Tourism MARKETING OPPORTUNITIES EXPRESSION OF INTEREST Please tick the opportunities you are interested in participating in, complete and return the following form and our team will be in contact with you shortly to discuss your options. Member Information Business Name ___________________________________________________________________ Contact Person ___________________________________________________________________ Phone Number ___________________________________________________________________ Email

___________________________________________________________________

Web Address

___________________________________________________________________

Marketing Opportunities These opportunities are available as part of member benefits for current financial members.

I am interested in the following opportunities: Real Deals on the GCT website



Cost is $50 per month

Special in Visitor eNewsletter



Included in membership

Blog Bank & Social Media



Included in membership

Bookeasy



Free listing, commission based sales

Print Advertising



Refer to the Business & Street Directory Prospectus

Sponsorship for networking function



Opportunity to host networking function



I prefer to be contacted via



Telephone



Email

Please return your completed form to manager@cooloola.org.au or PO Box 415 Gympie Qld 4570.

2014 Expression of Interest


Gympie Cooloola Tourism Inc. P 61 7 5482 5444 E info@cooloola.org.au W www.cooloola.org.au A PO Box 415 Gympie Qld 4570 ABN: 73 155 357 148

Marketing opportunities 2014/15  
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