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Identity Guidelines

SomethinkSounds / Guidelines & Application

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Somethinksounds is a record label based in both London, and Berlin. We focus on the concept of extending the culture we uphold while creating the correct ambience for the relaxed state of mind, and sounds we prescribe to you. Our application has print, web and environmental considerations.

2pg

SomethinkSounds / Guidelines & Application

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Logos /

01 / Closed Symbol

02 / Open symbol

03 / Type

01 / Alternate 02 / Primary 03 / Secondary

3pg

SomethinkSounds / Guidelines & Application

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Logos / Scaling Always scale in direct correlation with each other. All logos must be scaled around vinyl record dot, in order to remain consistent.

4pg

SomethinkSounds / Guidelines & Application

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Typography /

Print

Web

5pg

Akkurat Bold Helvetica Bold Helvetica Regular

SomethinkSounds / Guidelines & Application

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Scaling / Sleeves

12” Record Sleeve

CD Case

Title 72pt

7” Record Sleeve

Subheading 36pt

Subheading 22pt

Bodycopy 12pt

Bodycopy 8pt

Title 32pt Subheading 16pt Bodycopy 6pt

6pg

Title 44pt

SomethinkSounds / Guidelines & Application

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Scaling / Posters

A1 Wheatpaste

Title 136pt Subheading 68pt Bodycopy 24pt

A0 Wheatpaste

Title 136pt Subheading 68pt Bodycopy 24pt

7pg

SomethinkSounds / Guidelines & Application

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Type treatment / Sleeves

12” Record Sleeve

Title Subheading Bodycopy

7” Record Sleeve

Title Subheading Bodycopy

8pg

SomethinkSounds / Guidelines & Application

Kerning: -25pt Leading: 86.4pt

Kerning: -25pt Leading: 43.2pt

Kerning: 0pt Leading: 14.5pt

Kerning: -25pt Leading: 52.8pt

Kerning: -25pt Leading: 26.4pt

Kerning: -25pt Leading: 10pt

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Type treatment / Sleeves

CD Case

Title Subheading Bodycopy

9pg

SomethinkSounds / Guidelines & Application

Kerning: -25pt Leading: 38.4pt

Kerning: -25pt Leading: 19.2pt

Kerning: 0pt Leading: 7.5pt

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Type treatment / Posters

A1 Poster

Title Subheading Bodycopy

A1 Poster

Title Subheading Bodycopy

10pg

SomethinkSounds / Guidelines & Application

Kerning: -25pt Leading: 163.2pt

Kerning: -25pt Leading: 81.6pt

Kerning: 0pt Leading: 30pt

Kerning: -25pt Leading: 163.2pt

Kerning: -25pt Leading: 81.6pt

Kerning: 0pt Leading: 30pt

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Layout keywords /

11pg

Assymetrical Gridular Layered Hierarchical Efficient Sectioned Prescriptive SomethinkSounds / Guidelines & Application

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Grids / Sleeves

12pg

12” Sleeve /

317.5 x 317.5mm 8 x 28 Grid

6mm gutter 3mm bleed

12.7 margin excl. 32mm margin left

7” Sleeve /

182.5 x 182.5mm 8 x 28 Grid

6mm gutter 3mm bleed

12.7 margin excl. 16mm margin left

SomethinkSounds / Guidelines & Application

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Grids / Sleeves

13pg

CD Case

124 x 124mm 8 x 28 Grid

SomethinkSounds / Guidelines & Application

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6mm gutter 3mm bleed

6mm margin


Grids / Posters

14pg

A1 Wheatpaste

594 x 841mm 8 x 40 Grid

SomethinkSounds / Guidelines & Application

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8mm gutter 3mm bleed

26 margin excl. 48mm margin left


Hierarchy of Information /

Record Sleeves Title Bodycopy

Subheading + Logo Pattern

Footer + Logo

15pg

SomethinkSounds / Guidelines & Application

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Hierarchy of Information /

Wheatpastes Title Bodycopy Subheading + Logo Pattern or Image

Footer + Logo

16pg

SomethinkSounds / Guidelines & Application

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Logo placement /

Record Sleeve Front

Record Sleeve Back 03 01

Placement area:

02

Logo usage /

01 /

03 /

02 /

17pg

SomethinkSounds / Guidelines & Application

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Logo placement /

Wheatpaste Front

01

Placement area:

02

Logo usage /

18pg

01 /

02 /

SomethinkSounds / Guidelines & Application

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Colour swatches /

Print /

K100%

PANTONE 3262 C

PANTONE 1788 C

PANTONE Yellow C

PANTONE 173 C

Web /

R0 G0 B0

R6 G255 B184

R6 G255 B184

R255 G242 B0

R255 G108 B0

19pg

SomethinkSounds / Guidelines & Application

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Colour synthesis /

20pg

Print /

1 Process + 1 Spot colour

Web /

RGB Black + 1 Colour

SomethinkSounds / Guidelines & Application

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Image treatment / Print

Before:

High Contrast Desaturation Levels Adjustment Pattern Halftone

After:

21pg

SomethinkSounds / Guidelines & Application

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Image treatment / Web

Before:

Gradient Maps Swatches Levels

After:

22pg

SomethinkSounds / Guidelines & Application

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Image cropping / A focus on halfway cropping and placement, with bold colour blocking.

23pg

SomethinkSounds / Guidelines & Application

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Colour blocking /

24pg

Always horizontal.

SomethinkSounds / Guidelines & Application

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Colour placement Don’ts /

25pg

Angular

SomethinkSounds / Guidelines & Application

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Colour placement Don’ts /

26pg

Vertical

SomethinkSounds / Guidelines & Application

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Symbol system

27pg

SomethinkSounds / Guidelines & Application

01

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Symbol system

28pg

SomethinkSounds / Guidelines & Application

02

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Symbol system

29pg

SomethinkSounds / Guidelines & Application

03

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Symbol system

30pg

SomethinkSounds / Guidelines & Application

04

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Wayfinding

31pg

SomethinkSounds / Guidelines & Application

01

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Wayfinding

32pg

SomethinkSounds / Guidelines & Application

02

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System logic /

Decibels

10 x 6 rows of symbols = 60 readings

Decibel reading of song at 60 different times dictates 60 different sizes.

33pg

SomethinkSounds / Guidelines & Application

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Tone of voice /

34pg

Relaxed Meditative Assured Reliable Knowledgable Efficient Likeminded SomethinkSounds / Guidelines & Application

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Example 01 /

Concentrated aural pleasure, relieving aggravation and tension. To be taken a minimum of once a day, from the specified dates.

Example 02 /

35pg

Late Reaction rattles into your consciousness with thick, raw kick drums, modulated sub bass and old school chord stabs. SomethinkSounds / Guidelines & Application

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02 /

36pg

Identity Application

SomethinkSounds / Guidelines & Application

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Releases /

12” Sleeve / 7” Sleeve / CD Releases /

Launch Party /

Launch Posters / Close Up Patterns / Wheatpastes / VIP Invites / Flyers / Online Tickets / Physical Tickets / Handstamps / Wayfinding / Projections / Zines / Digital Stings / Visualisers / Viral Ads /

37pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP Back /

38pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP Front /

39pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP Back /

40pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset

100%K + PANTONE 3262 C Die cut patterns

41pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset

100%K + PANTONE 3262 C Die cut patterns

42pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset

100%K + PANTONE 3262 C Die cut patterns

43pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset Vinyl label + Sleeve

44pg

SomethinkSounds / Guidelines & Application

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12� Sleeve Eliphino - Undivided Whole EP 3 disk boxset Vinyl label

45pg

SomethinkSounds / Guidelines & Application

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7� Sleeve Cyril Hahn - The Love Below 001

46pg

SomethinkSounds / Guidelines & Application

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7� Sleeve Cyril Hahn - The Love Below 001

47pg

SomethinkSounds / Guidelines & Application

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7� Sleeve Cyril Hahn - The Love Below 001

48pg

SomethinkSounds / Guidelines & Application

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CD Releases Lokiboi - Late Reaction EP Vinyl application on clear case

49pg

SomethinkSounds / Guidelines & Application

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Launch Mixtape / Lokiboi - Late Reaction EP Vinyl application on clear case

50pg

SomethinkSounds / Guidelines & Application

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Launch Posters / A1 / A0 Use of print swatch + image Imagery must communicate pleasure in a variety of forms.

51pg

SomethinkSounds / Guidelines & Application

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Close Up Pattern / Imagery on all posters is an intricate halftone of our symbolic language.

52pg

SomethinkSounds / Guidelines & Application

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Close Up Copy / Tone of voice aims to be reassuring, confident and communicate subtle medical references for a stronger juxtaposition within the prescriptive pleasure concept.

53pg

SomethinkSounds / Guidelines & Application

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VIP invites / The symbolic language is extended towards a vacuum formed plastic, and foil backed VIP Invite representing a juxtaposition with prescribing pleasure through drugs and music.

54pg

SomethinkSounds / Guidelines & Application

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VIP invites / The symbolic language is extended towards a vacuum formed plastic, and foil backed VIP Invite representing a juxtaposition with prescribing pleasure through drugs and music.

55pg

SomethinkSounds / Guidelines & Application

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Admission / Handstamps in exchange for tickets Fluro glow in the dark ink

56pg

SomethinkSounds / Guidelines & Application

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Admission / Handstamps in exchange for tickets Fluro glow in the dark ink

57pg

SomethinkSounds / Guidelines & Application

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Wayfinding / Symbolic languageis extended towards wayfinding and signage. Spraypaint stencil / Vinyl application

58pg

SomethinkSounds / Guidelines & Application

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Projection / Symbolic language also projects music visualisation and ambience.

59pg

SomethinkSounds / Guidelines & Application

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Projection / Symbolic language also projects music visualisation and ambience.

60pg

SomethinkSounds / Guidelines & Application

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Zines / To be produced in limited numbered editions, for a collectible quality. Targeted distribution through online, select stores and parties.

61pg

SomethinkSounds / Guidelines & Application

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Apparel / The SomethinkSounds brand extends across apparel, from t-shirts to socks. This creates a following, and a closer connection with the brand, that other record labels do not have.

62pg

SomethinkSounds / Guidelines & Application

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Apparel / The SomethinkSounds brand extends across apparel, from t-shirts to socks. This creates a following, and a closer connection with the brand, that other record labels do not have.

63pg

SomethinkSounds / Guidelines & Application

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Apparel / The SomethinkSounds brand extends across apparel, from t-shirts to socks. This creates a following, and a closer connection with the brand, that other record labels do not have.

64pg

SomethinkSounds / Guidelines & Application

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Zines / To be produced in limited numbered editions, for a collectible quality. Targeted distribution through online, select stores and parties.

65pg

SomethinkSounds / Guidelines & Application

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Digital Sting / To be applied before every original video across relevant platforms. Targeted promotions across Soundcloud, Youtube and Spotify.

66pg

SomethinkSounds / Guidelines & Application

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Idents / Idents add a digital presence to SomethinkSounds. Targeted release promotion across Soundcloud, Youtube and Spotify.

67pg

SomethinkSounds / Guidelines & Application

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Spotify / Idents add a digital presence to SomethinkSounds. Targeted release promotion across Soundcloud, Youtube and Spotify.

68pg

SomethinkSounds / Guidelines & Application

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Idents / Idents add a digital presence to SomethinkSounds. Targeted release promotion across Soundcloud, Youtube and Spotify.

69pg

SomethinkSounds / Guidelines & Application

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Visualisers / Visualisers allow a cost-effective solution to extend brand and produce a strong relationship between sound, and the symbolic language. Lokiboi - Late Reaction

70pg

SomethinkSounds / Guidelines & Application

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Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

71pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

72pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

73pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

74pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

75pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

76pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

77pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

78pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Viral Promotion// Campaign Ads / Twitterallow Visualisers / Word a cost-effective of mouth / solution to extend brand and produce a Underground strong relationship between sound, and the symbolic language. The primary campaign in order to gain exposure is a mysterious website, where the user enters their name and twitter handle. Once hitting enter, they are transported to their twitter page, which glitches and tears apart in front of their eyes.. Causing confusion, until it becomes clear it is infact an interactive visualisation of the brand new song from ELiphino. Once finished, a tweet is sent on the users behalf promoting the song. As always, the symbols and graphic language are extended across the interactive advert.

79pg

SomethinkSounds / Guidelines & Application

Prescribed by:

Stsguidelines  

SomethinkSounds - Abbas Mushtaq 2014