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Somethinksounds Concept of “prescribing� pleasure, in the form of music instead of drugs. A process of juxtaposition between drugs and music packaging, targeted towards internet savvy, aware 18-30 year old electronic music lovers. Use of dynamic logo, idents etc for strong relationship across print and web. Anti-communication, bold tone of voice. Viral videos. Page 1


Keywords: Independent London Berlin Vinyl Digital Sex, Drugs Pleasure / Hedonist Good sounds / Relaxed Dance / House Electronic

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PROJECT SUmmary

Somethinksounds Moodboard 01 Drugs Packaging XL Recordings

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Somethinksounds Moodboard 01 Drugs Packaging XL Recordings

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Somethinksounds Moodboard 02 KesselsKramer Hans Brinker Hotel

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Somethinksounds Moodboard 02 Existing Electronic Music Platforms Majestic Etonmessy etc.

DETAIL

DETAIL

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Dynamic logo 01

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Dynamic logo 02

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Idents Youtube/Spotify Facebook/Media

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Idents Youtube/Spotify Facebook/Media

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Brutally honest Rave/Electronic music culture Anti-Communication

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Poster Application

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Mail - Outs / Special Flyers

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Mail - Outs / Special Flyers

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Viral videos / Internet culture 90’s -00’s

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Viral videos / Internet culture 90’s -00’s

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Viral videos / Internet culture 90’s -00’s

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Viral videos / Internet culture 90’s -00’s

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PROJECT SUmmary

Viral videos / Internet culture 90’s -00’s

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PROJECT SUmmary

Viral videos / Internet culture 90’s -00’s

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Somethinksoundsboards