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Identity Guidelines

SomethinkSounds / Guidelines & Application

Prescribed by:


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Somethinksounds is a record label based in both London, and Berlin. We focus on the concept of extending the culture we uphold while creating the correct ambience for the relaxed state of mind, and sounds we prescribe to you. Our application has print, web and environmental considerations.

2pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Logos /

01 / Closed Symbol

02 / Open symbol

03 / Type

01 / Alternate 02 / Primary 03 / Secondary

3pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Logos / Scaling Always scale in direct correlation with each other. All logos must be scaled around vinyl record dot, in order to remain consistent.

4pg

SomethinkSounds / Guidelines & Application

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Typography /

Print

Web

5pg

Akkurat Bold Helvetica Bold Helvetica Regular

SomethinkSounds / Guidelines & Application

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Scaling / Sleeves

12” Record Sleeve

CD Case

Title 72pt

7” Record Sleeve

Subheading 36pt

Subheading 22pt

Bodycopy 12pt

Bodycopy 8pt

Title 32pt Subheading 16pt Bodycopy 6pt

6pg

Title 44pt

SomethinkSounds / Guidelines & Application

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Scaling / Posters

A1 Wheatpaste

Title 136pt Subheading 68pt Bodycopy 24pt

A0 Wheatpaste

Title 136pt Subheading 68pt Bodycopy 24pt

7pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Type treatment / Sleeves

12” Record Sleeve

Title Subheading Bodycopy

7” Record Sleeve

Title Subheading Bodycopy

8pg

SomethinkSounds / Guidelines & Application

Kerning: -25pt Leading: 86.4pt

Kerning: -25pt Leading: 43.2pt

Kerning: 0pt Leading: 14.5pt

Kerning: -25pt Leading: 52.8pt

Kerning: -25pt Leading: 26.4pt

Kerning: -25pt Leading: 10pt

Prescribed by:


Type treatment / Sleeves

CD Case

Title Subheading Bodycopy

9pg

SomethinkSounds / Guidelines & Application

Kerning: -25pt Leading: 38.4pt

Kerning: -25pt Leading: 19.2pt

Kerning: 0pt Leading: 7.5pt

Prescribed by:


Type treatment / Posters

A1 Poster

Title Subheading Bodycopy

A1 Poster

Title Subheading Bodycopy

10pg

SomethinkSounds / Guidelines & Application

Kerning: -25pt Leading: 163.2pt

Kerning: -25pt Leading: 81.6pt

Kerning: 0pt Leading: 30pt

Kerning: -25pt Leading: 163.2pt

Kerning: -25pt Leading: 81.6pt

Kerning: 0pt Leading: 30pt

Prescribed by:


Layout keywords /

11pg

Assymetrical Gridular Layered Hierarchical Efficient Sectioned Prescriptive SomethinkSounds / Guidelines & Application

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Grids / Sleeves

12pg

12” Sleeve /

317.5 x 317.5mm 8 x 28 Grid

6mm gutter 3mm bleed

12.7 margin excl. 32mm margin left

7” Sleeve /

182.5 x 182.5mm 8 x 28 Grid

6mm gutter 3mm bleed

12.7 margin excl. 16mm margin left

SomethinkSounds / Guidelines & Application

Prescribed by:


Grids / Sleeves

13pg

CD Case

124 x 124mm 8 x 28 Grid

SomethinkSounds / Guidelines & Application

Prescribed by:

6mm gutter 3mm bleed

6mm margin


Grids / Posters

14pg

A1 Wheatpaste

594 x 841mm 8 x 40 Grid

SomethinkSounds / Guidelines & Application

Prescribed by:

8mm gutter 3mm bleed

26 margin excl. 48mm margin left


Hierarchy of Information /

Record Sleeves Title Bodycopy

Subheading + Logo Pattern

Footer + Logo

15pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Hierarchy of Information /

Wheatpastes Title Bodycopy Subheading + Logo Pattern or Image

Footer + Logo

16pg

SomethinkSounds / Guidelines & Application

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Logo placement /

Record Sleeve Front

Record Sleeve Back 03 01

Placement area:

02

Logo usage /

01 /

03 /

02 /

17pg

SomethinkSounds / Guidelines & Application

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Logo placement /

Wheatpaste Front

01

Placement area:

02

Logo usage /

18pg

01 /

02 /

SomethinkSounds / Guidelines & Application

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Colour swatches /

Print /

K100%

PANTONE 3262 C

PANTONE 1788 C

PANTONE Yellow C

PANTONE 173 C

Web /

R0 G0 B0

R6 G255 B184

R6 G255 B184

R255 G242 B0

R255 G108 B0

19pg

SomethinkSounds / Guidelines & Application

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Colour synthesis /

20pg

Print /

1 Process + 1 Spot colour

Web /

RGB Black + 1 Colour

SomethinkSounds / Guidelines & Application

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Image treatment / Print

Before:

High Contrast Desaturation Levels Adjustment Pattern Halftone

After:

21pg

SomethinkSounds / Guidelines & Application

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Image treatment / Web

Before:

Gradient Maps Swatches Levels

After:

22pg

SomethinkSounds / Guidelines & Application

Prescribed by:


Image cropping / A focus on halfway cropping and placement, with bold colour blocking.

23pg

SomethinkSounds / Guidelines & Application

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Colour blocking /

24pg

Always horizontal.

SomethinkSounds / Guidelines & Application

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Colour placement Don’ts /

25pg

Angular

SomethinkSounds / Guidelines & Application

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Colour placement Don’ts /

26pg

Vertical

SomethinkSounds / Guidelines & Application

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Symbol system

27pg

SomethinkSounds / Guidelines & Application

01

Prescribed by:


Symbol system

28pg

SomethinkSounds / Guidelines & Application

02

Prescribed by:


Symbol system

29pg

SomethinkSounds / Guidelines & Application

03

Prescribed by:


Symbol system

30pg

SomethinkSounds / Guidelines & Application

04

Prescribed by:


Wayfinding

31pg

SomethinkSounds / Guidelines & Application

01

Prescribed by:


Wayfinding

32pg

SomethinkSounds / Guidelines & Application

02

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System logic /

Decibels

10 x 6 rows of symbols = 60 readings

Decibel reading of song at 60 different times dictates 60 different sizes.

33pg

SomethinkSounds / Guidelines & Application

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Tone of voice /

34pg

Relaxed Meditative Assured Reliable Knowledgable Efficient Likeminded SomethinkSounds / Guidelines & Application

Prescribed by:


Example 01 /

Concentrated aural pleasure, relieving aggravation and tension. To be taken a minimum of once a day, from the specified dates.

Example 02 /

35pg

Late Reaction rattles into your consciousness with thick, raw kick drums, modulated sub bass and old school chord stabs. SomethinkSounds / Guidelines & Application

Prescribed by:


01 Identity  
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