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PORTFOLIO ALESSANDRO TONELLI


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SUMMARY

P.

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Who I am

1.0 Publishing 1.1 Il Pellegrinaggio in Oriente 1.2 Desalination Dissolution

9 11 15

2.0 Branding 2.1 City of Lecco 2.2 Tio Pepe

19 21 25

3.0 Wayfinding 3.1 Qadrivio 3.2 MIlan law court 3.3 Balossa Park

27 29 33 35

4.0 Infographic 4.1 The price of life: agricultural water usage 4.2 Visualising marathon 4.3 Nubili & Celibi

37 39 41 43

5.0 3D Modelling 5.1 Wooden train

45 47

6.0 Type design 6.1 AGFA 6.2 TONES ROUNDED

51 53 55

summary

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P.

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7.0 Video 7.1 Geddhafi the fallen

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8.0 Posters 8.2 Al di là del mare 8.3 Uni/diversità

61 63 65

9.0 Interaction 9.1 Extra Skills

69 71

10.0 Drawing 10.1 Pencils and Markers

73 75

Pictograms Desalination dissolution Quadrivio Balossa park Desalination dissolution: motion graphics This portfolio’s pictograms

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summary

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WHO I AM I’m Alessandro Tonelli, I live in Milan. I’m a communication designer. I had my first level degree in Communication Design at Politecnico di Milano in 2011. I keep studing communication design attending the second level degree at Politecnico. I’m familiar with the main Adobe Series softwares, especially I have good skills in Illustrator, Photoshop and Indesign. I have also competences with Autodesk Maya and FontLab.

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1.0 PUBLISHING

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1.1 Il Pellegrinaggio in Oriente Bachelor’s thesis project

The project’s aim is designing a graphic product which could widen the expressive capacities and fruition ways of a book about travelling. The book is not meant to be only read, but it must also communicate the writer’s message in a visual manner. The book analyzed here is Journey to the East (Il Pellegrinaggio in Oriente) by Hermann Hesse. After a research phase about the author and its books, the challenge is finding out suggestions and meanings taken under consideration by the author. Reading the novel, sum of Hesse’s philosophy, is not only aimed to the comprehension of the plot, but also and above all to frame the plot within the author’s sensibility. a The cover calls the interest in eastern philosophies of the author, and reflects his poetic and artistic conception, expressed in the novel as “legge del servire” (law of service), that is the focus of the entire plot. b Starting with very poor and untreated text composition, parallel to the protagonist’s path of spiritual elevation, the text gradually becomes more refined and harmonious, enriched with typographic and stylistic elements.

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a

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b

publishing

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1.2 Desalination dissolution Controversy report

Climate Change is more and more becoming an important debate all around the world. Desalination is one of the many subjects which might be considered while discussing about climate change. From a specific case to a worldwide problem, this report (a) explains how seawater desalination, although it is not the most debated issue, mostly because of its defined areas of interest, it is one of the points where the climate change controversy takes place. The research has been estabilished trough the developing of a protocol composed by different digital methods of search in the web, to hear all of the non-scientific voices in the worldwide overview of controversy about desalination (b). Then once collected the data on actors (c) involved in the discussion and on the ways and means of dialogue between them, all of this data were visualized in infographics (d).

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a

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b

c

d

publishing

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2.0 BRANDING

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2.2 Tio Pepe:

Sol de Andalucia embottellado The aim of the project was to make the sherry more popular (offering typical tapas food with it) and, at the same time, to preserve the strong character of the product, deeply connected with the traditions of Andalucia. The project consisted in designing a new label (a, c, d) and package for the wine and the other products (b). It also included a leaflet to match with the products, containing information about the wine and food. A mock-up of a webpage and advertising campaign dedicated to Tio Pepe Tapas Edition were realized.

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a

b

c

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d

Bachelor’s thesis project’s aim is designing a graphic product which could widen the expressive capacities and fruition ways of a book about travelling. The book is not meant to be only read, but it must also communicate the writer’s message in a visual manner. The book analyzed here is Journey to the East (Il Pellegrinaggio in Oriente) by Hermann Hesse. After a research phase about the author and its books, the challenge is finding out suggestions and meanings taken under consideration by the author. Reading the novel, sum if Hesse’s philosophy, is not only aimed to the comprehension of the plot, but also and above all to frame the plot within the author’s sensibility.

1 The cover calls the interest in eastern philosophies of the author, and reflect his poetic and artistic conception, expressed in the novel as “legge del servire” (law of service), that is the focus of the entire plot. 2 Starting with very poor and untreated text composition, parallel to the protagonist’s path of spiritual elevation, the text gradually becomes more refined and harmonious, enriched with typographic and stylistic elements

branding

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images refer to next page project

A

B

FAGO NO BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

C

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2.1 City of Lecco Graphic territory

The project aim is designing a corporate image for the city of Lecco, starting with the creation of a specific logo for the city (a). Then the design of a visual system of both internal/istitutional and promotional/esternal communication (b,c).

branding

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3.0 WAYFINDING

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3.1 Quadrivio

Martesana bicycle path The project consisted in the design of the identity of the ciclable path connecting Lecco to Milano and in the organization of the wayfinding system trough the creation of a family of segnaletic signs. This path passes through different locations, where there are parks, festivals, rest areas and activities. In addition to the creation of a logo and a coordinate image of the path, the wayfinding system aim to provide a better integration of all of this actraction and a requalification of the path trough the highlighting of the environmental, cultural, or gastonomic potential offered by this zone. Four possible way of use of the bike path were identified and the identity of the track was structured according to these four categories. The project consisted in: logo (a), pictograms family (b), apposite font (c), thematic brochures (f), billboard (g) and panels (d, e, h). The visual concept, adopted not al last for a pratical necessity, is the stencil style.

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a

b

c

d

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f

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g

CIRCONDATI DA UN SUGGESTIVO

PANORAMA

GUIDATI PER I LUOHI DELLA

STORIA

PISTA CICLABILE LECCO - MILANO

PISTA CICLABILE LECCO - MILANO

h

wayfinding

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images refer to next page project

a

AULE PENALI

1|2|4|6|9

PRIMO PIANO

Tribunale di Milano

GIUDICI 3 SEZIONE

1|2|4|6|9

SEGRETERIA CIVILE

AULE PENALI

PRESIDENZA PROCURA

ARCHIVIO

AULE CIVILE e FAMIGLIARE

BIBLIOTECA PROCURA

1|2|4|6|9

1|2|4|6|9

CISA

AULA JOHN

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Ex Aula Lennon

Banca

Bar

Estintori

Estintore

Serv. Disabili

Ascensori

Scale

Voi siete qui

2Bis | 5 | 8

1|2|4|6|9

Poste

AULE PENALI

1|2|4|6|9

SEZIONE PENALE Giudice You

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3.2 Giustizia a portata di mano Palace of Justice of Milan

The project aims to create a visual system of wayfinding (a) for the Palace of Justice of Milan. The project was born from the idea that justice should be easily accessible to people, an idea that goes wrong with the current segnaletic system of the Palace of Justice: the aim of the project is “Giustizia a portata di mano�, handy justice.

wayfinding

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images refer to next page project

a

b

c

d

f

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3.3 Balossa Park

Palace of Justice of Milan Purpose of the project is the requalification of Balossa park, in Milan. This park hasn’t any specific identity, and it’s perceived only as an agricultural conglomerate. The aim is to create a corporate image of the park, which could give it a strong identity. The project focuses the attention on the coexistence of the agricultural world and urbanization that now forces these fields in a few acres of land surrounded by buildings, sheds and a highways. The inspiration comes from the agriculture imaginary, especially from the tools used in the fields. The color palette combines traditional country warm colors and urban neutral ones. The project consisted of a logo (a), a segnaletic system (c, d, f) and a pictograms family (b).

wayfinding

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4.0 INFOGRAPHICS

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a

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4.1 The price of life: agricultural water usage Visualizing controversy

In a World where Climate Change is becoming a serious concern, where population grows dramatically and developing countries push their industries to produce more and more goods, Water plays a key role. This chart focuses on water usage by Agriculture, as it is the major source of water withdrawals all around the world. When we talk about Agriculture, we mean everything linked to the production of food (vegetables, animals), fibers, fuel and raw materials which are intended to be machined by, for example, the textile industry. In this scenario, we are observing how agriculture uses water, dividing it in two big sections: irrigation-based agriculture and rainfed agriculture; this division is the best in order to point out how Agriculture is affected by Climate Change. Why? Because climate change increases temperatures, and temperatures increase extreme precipitation events which cause the rainfed agriculture to suffer due to runoff (the flowing of water on soil). Moreover, the more temperature rises, the more glaciers melt and sea level increases, decreasing the amount of freshwater available for mankind. In the last part of the scheme, the red one, focus is made on actions, laws and influences put in act by the Organizations which concern Earth and Climate Change. Actions and Acts go in the climate change adaptation direction; they are not quantifiable but they express the need to take action in favour of a world where water is no longer a concern.

infographic

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a

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4.2 Visualising Global Marathon 2012 Visualizing controversy

Around the major aeroportual hubs all around the world a dense web of content is spun. The scheme considers the flow of incoming flights especially international as a construct for the survey related to this content. The aim of the project is to provide a quantitative description on the amount of incoming airport traffic and a qualitative description that distinguishes the origin of flights. The focus on five main hubs of the global air flow illustrates the different types of the system. The proportion of international or domestic flows, the number of connected airports, the number of routes from different continents, outline different patterns of accumulation of contents.

infographic

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a

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4.3 Nubili & Celibi

Unmerried people in the Province of Milan The infographic shows the percentage of single women and single men in the Province of Milan. It was considered a range of people from 25 to 49 years. The 3 cities analysed are: Milan, the most populous city of the province; Nosate, the one with the lowest number of inhabitants, and Gessate a middle ground between the two.

infographic

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5.0 3D MODELLING

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5.1 Wooden Train

Modelling and motion The project consists of a 3d reproduction of a wood and rope toy (a), and his inclusion in a multimedia hypertext (c). The hypertext contains different pages with the steps of the construction of the train and his technical specifics. The last part is dedicated to the analysis of the movements, with a short video (b).

3d modelling

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a

b

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c

3d modelling

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6.0 TYPE DESIGN

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a

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6.1 AGFA typefont

Typefont from logotype The projects consists in the design of a complete typefont starting from the 4 letters composing the AGFA logotype, and following its style and compositive schemes.

type design

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TONES ROUNDED THE QUICK BROWN FOX JUMPS OVER A LAZY DOG ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.

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a


6.2 TONES ROUNDED This portfolio’s typefont

Tones rounded is a typeface created specifically for this publication together with the pictograms family.

type design

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7.0 VIDEO

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a

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7.1 Gaddafi the Fallen Journalistic product

This short video shows the events which took place in Lybia during 2011, from the beginning of the riots to the death of Muammar Gaddafi. Still images cut the video in small chapters, each regarding a specific moment in the Libyan revolution.

video

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8.0 POSTERS

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8.1 Al di là del mare

Leaflet starting from quote This brochure was born from a quote about travel: “ Il vero viaggio di scoperta non consiste nel cercare nuove terre ma nell’avere nuovi occhi” by Marcell Proust. Its purpose is to express with graphics the meaning of the quote, but also to contextualize it within the poetics and generically the world of the author: the aim is to design the brochure like the author would. The brochure conteins a cover (a), informations about the author (c) and the projectual choises (b), and the quote (d).

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a

b

c

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d

Bachelor’s thesis project’s aim is designing a graphic product which could widen the expressive capacities and fruition ways of a book about travelling. The book is not meant to be only read, but it must also communicate the writer’s message in a visual manner. The book analyzed here is Journey to the East (Il Pellegrinaggio in Oriente) by Hermann Hesse. After a research phase about the author and its books, the challenge is finding out suggestions and meanings taken under consideration by the author. Reading the novel, sum if Hesse’s philosophy, is not only aimed to the comprehension of the plot, but also and above all to frame the plot within the author’s sensibility.

1 The cover calls the interest in eastern philosophies of the author, and reflect his poetic and artistic conception, expressed in the novel as “legge del servire” (law of service), that is the focus of the entire plot. 2 Starting with very poor and untreated text composition, parallel to the protagonist’s path of spiritual elevation, the text gradually becomes more refined and harmonious, enriched with typographic and stylistic elements

posters

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a

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8.2 Uni/diversità Design NO stop

The aim of the Design NO stop project was to take part of the debate about university system reform, which took place in September 2010. The purpose of the project is to underline the gap between private and public university, strongly increased by the reform. The lack of appropriate state aid causes and increase of tuition fees, making college a privilege that not anyone can afford. UNIVERSITÀ (university) a word that refers ro participation and discussion, open to everybody, becomes DIVERSITÀ (diversity), referring to the dispute between public and private.

posters

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9.0 INTERACTION

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images refer to next page project

a

b

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8.2 Extra skills Integration portal

ExtraSkills is an interactive reality. Interactive because it makes two incompatible worlds interact them-self: demand and supply of work. It must take advantage of work power and cover the gap between uncovered skilled works and who has these skilled abilities and work experiences. Interactive because ExtraSkills works with web, video and phones to speed up all engagement practices. ExtraSkil is a very quick system and speed is a surplus value in the work field. Even more interactive because ExtraSkills works with foreigners and so it makes the foreigners’ world interact and integrate in the Italian country. Foreign workers have ablities and expertises which are great demand in Italy but it does not konw they exist. ExtraSkills can cover this gap. The project consists in the mock up of the website (a).

interaction

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10.0 DRAWINGS

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10.1 Drawing

Pencils and Markers These are some of the drawings realized with different techniques, tools and papers, such as shaded and dashed style with pencil (a,c), or with pantone markers on rough or flat sheet (b) and also multiple tools and styles like pencils and markers (e,d).

drawings

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a

b

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c

e

d

drawings

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PICTOGRAMS The series of pictograms included in this section were born as parts of other projects, many of which are presented in this portfolio. The choice of desplaying them in a special section is connected to my personal interests. Pictograms seem to be one of the best examples of visual synthesis we can find in graphic design, they are also part of our daily experience.

Desalination dissolution These pictograms are designed for the project Desalination Dissolution (p. 15), to identify different actors categories and thematics of the controversy.

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Quadrivio The Quadrivio wayfinding system (p. 29) comprises this picogram family, designes in stencil style in continuity with the coordinate image.

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Parco della Balossa This pictogram family is designed for Balossa park (p. 35) wayfinding and image system. The choice of a drawing style pictogram family is due to the desire to get closer to the world of agriculture and its traditional manual methods.

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Desalination dissolution: motion graphics Within a video product, named Desalination Dissolution as an evolution of the homologous report, 5 actors categories are visualized with these pictograms which synthesize the stereotypical characteristics of each actor.

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This portfolio’s pictograms These pictograms are designed specifically for this portfolio in parallel to the font (p. 55), each for a different kind of project.

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Alessandro Tonelli_PORTFOLIO  

This is my portfolio