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Graphics Standards Manual for the identity of Andrew Baumgartner.


Contents — 2


The Idea — 3


B=.25 A Specifications of Logo: Grid Layout — 4


Specifications of Logo: Proportions Layout — 5


A clear zone is intended to maintain a logo’s integrity and to avoid visual confusion. You are not allowed to put any graphic element or type within the clear zone any time you are using the logo.

Specifications of Logo: Clear Zones — 6


Specifications of Logo: Minimum Size — 7


The preferred logo usage is the Black Logo. The logo can also be reversed as shown. You are allowed to use the specified colors although you must gain approval from me to use them.

Black Logo #000000

Reversed White Logo #FFFFFF

Green Logo #2D7D2F

Orange Logo #F15A22

Red Logo #ED1A3B

Appropriate Logo Usage — 8


Don’t stretch the logo horizontally. Why would you anyway?

Don’t stretch the logo vertically. Don’t be dumb.

Don’t rotate the logo. Just don’t.

Follow the right specifications. They are there for a reason.

Inappropriate Logo Usage — 9


Don’t outline the logo. I’ve tried it, and it looks bad.

Gaussian is a sweet name but never blur or feather my logo.

Follow the right specifications. They are there for a reason.

No drop shadows. Simply put.

Inappropriate Logo Usage — 10


Don’t color the shapes random colors. It doesn’t make sense.

Wow, look at this. Never do a radial design with my logo. Never.

Don’t even think about putting a gradient in the logo.

Don’t try to get clever with color. It’s not cool.

Inappropriate Logo Usage — 11


7.6 pt

56 pt

7.6 pt

Akzidenz Grotesk Black 19 pt

10.6 pt

Akzidenz Grotesk Black 14 pt

8.4 pt

Akzidenz Grotesk Black 11 pt / at sign 9 pt

7.9 pt

Akzidenz Grotesk Black 11 pt 62 pt

69.2 pt

2 pt stroke 49.8 pt

76.5 pt

111.8 pt 188.3 pt 57.7 pt

This is my business card. I have the standard 3.5" x 2" card size and when printing the card it must be printed on a 110# matte cardstock.

57.7 pt

21.7 pt

21.7 pt

Business Card Dissection — 12


109 pt 36 pt

361 pt 17.4 pt

36 pt

100.3 pt

Andrew Baumgartner Graphic Designer abaumers@ gmail.com

Akzidenz Grotesk Black 24 pt 763.486.2317

Akzidenz Grotesk Black 18 pt Akzidenz Grotesk Black 14 pt / at sign 11 pt Akzidenz Grotesk Black 14 pt 12 pt

135.7 pt

134.8 pt

75.7 pt

575.8 pt centered

This is my letterhead. It is a standard 8.5" x 11"

36 pt

575.8 pt centered

Letterhead Dissection — 14


7.6 pt 7.6 pt

Akzidenz Grotesk Black 19 pt

10.6 pt

Akzidenz Grotesk Black 14 pt Akzidenz Grotesk Black 11 pt / at sign 9 pt Akzidenz Grotesk Black 11 pt / leading 13 pt 2 pt stroke

8.4 pt 7.9 pt

PLACE S TA M P HERE

111.8 pt 188.3 pt

Mr. Fake Guy 20555 Fresno St. Mpls, MN 55414

Akzidenz Grotesk Black 11 pt Leading 13 pt / Centered on envelope

PLACE S TA M P HERE

Mr. Fake Guy 20555 Fresno St. Mpls, MN 55414

17.4 pt 17.4 pt 109 pt

Envelope Dissection — 13

Graphics Standards Manual  

my personal graphics standards manual on my identity

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