Alberta Conference Branding Guidelines For Stationery, Signage, and E-Signatures

ALBERTA CONFERENCE

BRANDING GUIDELINES FOR STATIONERY, SIGNAGE, AND E-SIGNATURES

ATTN: Communications, IT and Media Director Alberta Conference of the Seventh-day Adventist Church 5816 Highway 2A Lacombe, Alberta T4L 2G5

Alberta Conference Leaders and Members,

Congratulations on rolling out the new branding materials and jumping on board with the goal of rebranding our logo and image worldwide.

The information contained in the Alberta Conference Branding Guidelines Manual describes the core elements of our identity system, and in our increasingly technology-driven and interconnected world, branding materials help people recognize that we are all Seventh-day Adventists.

As you may know, Brian Gray, designer of the very first official Seventh-day Adventist logo in 1997, is a Canadian born on the Prairies. As an entity within the church in Canada, we take particular pride in use of this logo.

It is most excellent that the Alberta Conference is the leading conference in Canada to implement this recently voted General Conference modification.

Keep up the good work; it is appreciated.

Sincerely,

Stan Jensen Communication Director, Messenger Editor Seventh-day Adventist Church in Canada

Dear Alberta Conference Pastors, Principals, Board Members, and Members: The Alberta Conference has recently undergone a comprehensive rebranding.

As you may already be aware, the General Conference of the Seventh-day Adventist Church developed a set of branding guidelines for the world church. It has encouraged each division to create and roll out its unique application of branding within those guidelines.

Recently, the North American Division took the challenge and rolled out its new branding guidelines. Now, the trickle - down effect has occurred. In 2019, the Canadian Conference presidents unanimously voted to adopt the new branding.

In response, we at the Alberta Conference have initiated a full rebranding for all our entities and sought to develop practical guidelines applicable to our territory of Alberta and The Northwest Territories.

This manual is the official set of guidelines for the new stationery, signage, and e-signature branding and its application for all churches, schools, and sub-organizations of the Alberta Conference of the Seventh-day Adventist Church. Additional guidelines will be forthcoming dealing with social media, digital presentation, videography, and other branding related areas.

We hope you find the contents of this manual helpful in your efforts to implement and use the new branding in your local church, school, and other-ministry context.

We wish you God's blessings and much success!

Eric L. Ollila Communications/IT/Media Director

Stationery, Signage and E-Signature Guid Typography

Colour

Fonts

Letterhead

Consistent use of typography helps build visual familiarity with our brand and ensures that materials for the Alberta Conference of the Seventh-day Adventist® Church have a cohesive look.

Noto Sans and Noto Serif families of fonts for any branded communications.

The fonts are licensed under the SIL Open Font License and can be downloaded for free.

The official colour for all stationery is NAD DENIM PMS 302 C. F churches, we will only use this colour. Do not use with other col

Intended Uses

Headlines, subheads, callouts, and body copy.

11”

Samples

11” 11”

Noto Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*()-+_ Noto Sans Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*()-+_ Noto Serif Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*()-+_

81⁄2” 81⁄2” 81⁄2”

Noto Serif Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !?@#$%&*()-+_

Letterhead

For regular use of internal and external mailing communications.

Press Release

Used for internal and external press release, including official Church publications, community announcements, secular news and media releases, as well as official internal notices.

Regular Envelope

For regular use of internal and external mailing communications.

Tithe Envelope

The standard format for all churches and ministries within the Alberta Conference.

Churches may use customized Tithe Envelopes, as long as the general branding guidelines and procedures are followed.

Regular Envelope

91⁄2”

91⁄2”

91⁄2”

41⁄8”

41⁄8” 41⁄8”

idelines

or all stationery uses and correspondence between lour combinations, background graphics, or watermarks.

NAD Denim PMS 302 C C100 M48 Y12 K58 R0 G59 B92 HTML 003B5C

Press Release

11” 11” 11”

81⁄2” 81⁄2” 81⁄2”

Tithe Envelope Detachable flap to be inserted in the envelope with sealed tithes and offerings.

75⁄16” 75⁄16” 75⁄16”

35⁄8”

35⁄8” 35⁄8”

Regular Business Cards

For regular usage and identity of each pastor or Alberta Adventist officials.

Tent Business Cards

For officials or pastors with more than one assignment. This business card can display up to six mailing addresses, phone numbers and websites.

Regular Business Cards

2”

2”

31⁄2”

31⁄2”

Retractable Banners 1

2

3

4 36”

36”

36”

36”

Noto Sans bold 12pts NAD Denim .

Noto Sans italic 7pts Black .

Colour 003B5C

Noto Sans bold 8pts Black .

Noto Sans regular 8pts Black .

Noto Sans bold 8pts NAD Denim .

Logotype graphic 66 x 66 px NAD Denim .

Keith Richter CFO, Treasurer

72”

ALBERTA CONFERENCE Office (403) 342-5044 Ext 203 5816 Highway 2A Lacombe AB T4L 2G5, Canada Facebook | Twitter | Instagram | YouTube

AD MI N I S TR ATI O N Seventh- Adventis Church ALBERTA CON FE RE N CE

120”

NAD Denim Colour Hex code: # 003B5C

72”

Noto Sans bold 8pts NAD Denim Logotype graphic NAD Denim Noto Sans regular 8pts

2”

Retractable Banners

Banner signs can be used for events. Use as per samples.

If the event requires imagery, use as per sample 4.

Outdoor/Monument Signs or Billboards

To display in front of church or conference buildings.

May be used as a template for billboards.

31⁄2”

Tent Business Cards

2”

36”

36”

36”

36”

31⁄2”

72”

Outdoor/Monument Signs or Billboards 36” 36”

72”

36”

120”

36”

72”

60” A L B E R TA C O N F E R E N C E HEADQUARTERS

12”

120”

60”

72”

31⁄2”

E-signatures

In e-mail messages, a consistent use of logo and fonts helps maintain our brand identity while keeping us current with today's methods of communicating.

36”

NOTE: Social media links to corporate (department or church) accounts are encouraged.

Officials Noto Sans bold 12pts NAD Denim .

Noto Sans italic 7pts Black .

Noto Sans bold 8pts Black .

Keith Richter CFO, Treasurer

ALBERTA CONFERENCE Office (403) 342-5044 Ext 203 5816 Highway 2A Lacombe AB T4L 2G5, Canada Facebook | Twitter | Instagram | YouTube

Noto Sans regular 8pts Black .

Noto Sans bold 8pts NAD Denim .

Logotype graphic 66 x 66 px NAD Denim .

Pastors/Church Staff

ADMINISTR ATION Seventh- Adventis Church A LB E R TA CON FE RENCE

Erica Dees

MEDICINE HAT SEVENTH-DAY ADVENTIST CHURCH Cell (403) 878-3636 1933 Dunmore Rd SE Medicine Hat AB T1A 1Z9, Canada Facebook | Twitter | Instagram | YouTube

CORALWOOD ADVENTIST ACADEMY Cell (780) 454-2173 12218 135 Street Edmonton, AB T5L 1X1, Canada Facebook | Twitter | Instagram | YouTube

[

M E DI C I N E H AT

Noto Sans bold 8pts NAD Denim Logotype graphic NAD Denim Noto Sans regular 8pts NAD Denim

Teachers and Schools

Tyler Rosengren Pastor

NAD Denim Colour Hex code: # 003B5C

Teacher Grade 5 and 6

[

ALB E R TA CO NF E R E NC E

Stationery Packages Download To download the Stationery files for printing or production please go to: albertaadventist.ca/branding

© 2020 Copyrights Alberta Conference of The Seventh-day Adventist Church - Branding Guidelines for Stationery, Signage, and E-Signatures.