MKT 421 Education Begins/snaptutorial.com

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7. Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to: promote NAFTA. segment an organizational market. forecast sales to a consumer market. differentiate products. 8. While pricing objectives frequently reflect corporate goals, pricing constraints often relate to: stockholder demands. conditions existing in the marketplace. an organization’s code of ethics. the financial realities within the organization itself. In personal branding, the “price� component of the marketing mix refers to: The number of hours you spend job searching The annual cost of maintaining online profiles (such as LinkedIn) The expense associated with job-hunting The salary range and job benefits you hope to receive 9. At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer or safety test occurs during the __________ stage of the new-product process. new-product strategy development market testing development screening and evaluation Customer value refers to: 10. the cluster of benefits that an organization promises customers to satisfy their needs. the need of a customer to receive the highest quality product at the lowest possible price.


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