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aastha saria’s graphic design

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Objective:

An internship to gain experience and enhance my skill and knowledge in the respective feild.

Design Proficiency: Think critically

Planning and organizational skills Layout design Identity design Research work Publication design

Technical skills:

Adobe illustrator Adobe photoshop Adobe indesign Microsoft office Mac osx Windows operatings system


Aastha Saria Graphic Designer


Contents 01

Branding

17

Advertising

21

Publication


Khadi Brief: Identity design project Collateral: Logo, letter head, envelope, visiting card Duration: 1 week Guide: Prof. Mahender Patel

ACCESSORIES

01 / branding

BAGS

HANDCRAFTS


ACCESSORIES

BAGS

HANDCRAFTS

Contact: +919325840856 Email:aasthasaria@gmail.com Ganga Hamlet, A4, flat no.-304 Viman Nagar, Pune-411014

Reference no.DateSubject-

ACCESSORIES

ACCESSORIES

BAGS

BAGS

HANDCRAFTS

HANDCRAFTS

Contact: +919325840856 Email:aasthasaria@gmail.com Ganga Hamlet, A4, flat no.-304 Viman Nagar, Pune-411014

AASTHA SARIA +919325840856 aasthasaria@gmail.com Ganga Hamlet, A4, flat no.-304 Viman Nagar Pune-411014


Vidhi Khaitan Brief: Identity design project for women clothing brand Collateral: Logo, bill book, price tag, visiting card Duration: 10 days Freelance project

vidhi khaitan

03 / branding


......................................................................................................................................................................... ......................................................................................................................................................................... .........................................................................................................................................................................

vidhi vidhi vidhikhaitan khaitan khaitan M/s..................................................... M/s..................................................... M/s..................................................... Phone.................................................. Phone.................................................. Phone.................................................. Address................................................ Address................................................ Address................................................ ........................................................... ........................................................... ...........................................................

Sr Sr no. no. Sr no.

Description Description Description

Code:................. Code:................. Code:.................

Date.......................... Date.......................... Date..........................

Price:................. Price:................. Price:.................

Bill Bill Bill no....................... no....................... no.......................

Item Item no. no. Item no.

Amount Amount Amount

Dry Dry DryClean Clean CleanOnly Only Only

vidhi vidhi vidhikhaitan khaitan khaitan

vidhi vidhi vidhikhaitan khaitan khaitan Total Total Total

Alteration Alteration Alteration details.......................................................................... details.......................................................................... details.......................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... ................................................................................................... AddressAddressAddress11, 11, 11, Raja Raja Raja Santosh Santosh Santosh Road, Road, Road, KolkataKolkataKolkata700027 700027 700027

Contact Contact Contact no.no.no.9051955503 9051955503 9051955503

11, 11, 11, Raja Raja Raja Santosh Santosh Santosh Road, Road, Road, KolkataKolkataKolkata700027 700027 700027

vidhi.kh@gmail.com vidhi.kh@gmail.com vidhi.kh@gmail.com Ph.-9051955503 Ph.-9051955503 Ph.-9051955503


Nitesh Napa Valley Brief: To create a brochure with the essence of a Coffee Table book to establish Nitesh Napa Valley as Bangalore’s most desirable luxury villa built on the principle of Californian living. Collateral: Brochure, Invite, Barricade Duration: 4 weeks Guide: Mrs. Neha Tulsian and Chitts

05 / branding


Adoption Works Brief: Research on child adoption and create deliverable for an orphanage for its promotion Collateral: Logo, folder, magazine ad, poster, badge, T-shirt for parents Duration: 4 weeks Guide: Prof. Prashant Acharya

ADOPTION WORKS

09 / branding


Our history

Adoptionworks was started in kolkata,India in 1971. Soon after that 2 more centers were opened in China and South africa. We have helped more then 3000 children be a part of a family in the past 40 years.

Our values

We seek to help children and their families meet and overcome even the most difficult challenges in their lives, regardless of cost or their circumstances. We believe that every child is a creation of God and deserves a safefamily environment where he or she is recognized as having self-worth and importance.

Our mission

www.adoptionworks.com

AdoptionWorks is a faith-based, non-profit agency. Our purpose is to represent the goodness of God to children and families in crisis situations by offering adoption, family counseling and grief support services.

China 52 Futong East Street, Chaoyang, Beijing - 010-64792345 Phone: oo 83 567200 India 63, Ballygunge Park Place Kolkata-700040 Phone: 91 33 24715916

Pamphlet

South Africa 43 Russel Road Port Elizabeth 6001 Phone : 21 01 2100345

For over 40 years, we have served children and their families in a safe environment free from discrimination, in nonjudgmental and loving manner. ADOPTION WORKS

Our vision

Our goal is to facilitate building a healthy, loving family for every child served, to the glory of God.


You may have missed my first words, but i’ll make it up to you.

ADOPTION WORKS

www.adoptionworks.com

We didn’t see her first steps, but we’ll watch her walk the aisle.

ADOPTION WORKS

www.adoptionworks.com

Badge

Every child deserves a family forever.

ADOPTION WORKS

www.adoptionworks.com

T-shirt

Bookmark


ADOPTION WORKS

Every child deserves a family forever.

More than 100,000 children in foster care dream of a permanent, loving family. . You can make their dream come true.

More than 100,000 children in foster care dream of a permanent, loving family. . You can make their dream come true.

Every child deserves a family forever.

ADOPTION WORKS www.adoptionworks.com

Magazine Ad

China 52 Futong East Street, Chaoyang, Beijing - 010-64792345 Phone: oo 83 567200

India 63, Ballygunge Park Place Kolkata-700040 Phone: 91 33 24715916

South Africa 43 Russel Road Port Elizabeth 6001 Phone : 21 01 2100345

for more imformation www.adoptionworks.com

Poster


Kolkata Brief: An illustration based project to create sellable items promoting kolkata Collateral: Tote bags, mouse pad, coasters, postcards Duration: 2 weeks Guide: Prof. Manohar Desai

Tote bags 13 / branding


Postcard

Coasters


My sock drawer Brief: Advertising and branding of a hypothetical sock brand Collateral: Paper bags, price tags, hoarding, store display, etc Duration: 2 week Guide: Prof. Manohar Desai

15 / advertising


Price tag

Label

Backlit ads


Hoarding


Cash counter


Bandra Map Brief: An illustration based map design showing different eateries in bandra Collateral: High budget map and low budget map Duration: 6 weeks Guide: Prof. Mahender Patel

Bandra Station Gurunanak Marg

S .V .R oa

Bandra Talao

d

S.V. Road

Turner Road

Yoko

Water Field Road

Theobroma San Churro

Globus

Hill Road

Fro Yo

BANDRA

ST Martin Road

L in k in

Khar Telephone Exchange

g Ro ad

Cafe Desserts

Restaurants

BANDRA Eateries for 50-450 budget

Coffee Bean & Tea Leaf

Moti Mahal

Subway

EAC MOD Bonobo

Tart

Almeida Park

Hawaiian Shack

B.R. Ambedkar Road

Elco

Gloria Jean’s Coffee

Coco berry

Pronto Holy Family Hospital

Perry Road

Butterfly Cupcakes

Union Park Road

ST. Andrews School

Natural

Candies

Sh Bandra Gym

Mocha Mojo

The Bagel Shop ST. Paul Road

Maroosh

Joggers Park

nd

C

d

sta

Cinnabon

a r Ro arte

Arabian Sea

19 / publication

nd

Chimbai Road

Yoghurt Bay CCD

Ba To

Kareem’s

Falafel’s


Bandra Station

Bandra Station Gurunanak Marg

Gurunanak Marg

S .V .R o

Bandra Talao

ad

Bandra Talao

Escobar

S.V. Road

S.V. Road

ahal

Turner Road

ST Martin Road

L in k in

g Ro ad

Bar/Lounge

Zenzi

Red Box Water Field Road Globus

Moti Mahal

B’wood Mischief

China Gate

Tart

Almeida Park

Almeida Park

B.R. Ambedkar Road

B.R. Ambedkar Road

Elco

Da Vinci

Coco berry

tio Na

Holy Family Hospital

Bandra Gym

Mocha Mojo ST. Paul Road

Moshes

Perry Road

Holy Family Hospital

Kobes

Bandra Gym

Falafel’s

ST. Paul Road

sta

nd

Joggers Park

nd

sta

Molto Bello C

d

nd

nd

Chimbai Road

a r Ro arte

Ba To

Ba To

Chimbai Road

Union Park Road

OTB Shatranj Olive bar

ST. Andrews School

Mia Cucina

Basilico

BB

Q

ST. Andrews School

Arabian Sea

Coco a Cafe

Toto’s

n

Pronto

Joggers Park

Hill Road

Globus

Khar Telephone Exchange

Water Field Road

ro

Hill Road

Yoko

Restaurants

ST Martin Road

BANDRA Eateries for 500-1500 budget

Royal China

Arabian Sea


Lyrics book Brief: A lyrics book for the album of something relevant Collateral: lyrics book Duration: 1 week Guide: Prof. Manohar Desai

21 / publication Lyrics by by STR STR Lyrics

Oh yeah, yeah, Oh Oh yeah,

And he he shut the, the, and he he shut the the door And And heshut shut the,and and heshut shut thedoor door

He said, “No II wanna let go” He said, said,“No “NogoIwanna wannaletletgo” go” I He wanna let


Lyrics by STR

People… Crazy City… Catch 22 phrase More than you can see But never tell This Lord I try, I try to praise Distance encroached upon Spaces – Empty Where I go the food is plenty

City in a situation

This ain’t a… this ain’t a… this ain’t a Lord This ain’t a catch 22 phrase Lights out on the corner Street dog basking in its neon lights Sun’s faded and gone But it’s left us behind Well the poets are missing And our prose have much to say Lines – not kissing How much do I need to pay This ain’t a… this ain’t a… this ain’t a Lord This ain’t a catch 22 phrase [This City is in a Situation] This ain’t a… this ain’t a… this ain’t a Lord This ain’t a catch 22 phrase [This City is in a mother of a Situation]

River deep and calm Sun warm and high Me in my canoe Floating by

EDDY ON A ROLL

Lyrics by STR

People… Crazy City… Catch 22 phrase More than you can see But never tell This Lord I try, I try to praise Distance encroached upon Spaces – Empty Where I go the food is plenty

City in a situation

This ain’t a… this ain’t a… this ain’t a Lord This ain’t a catch 22 phrase Lights out on the corner Street dog basking in its neon lights Sun’s faded and gone But it’s left us behind Well the poets are missing And our prose have much to say Lines – not kissing How much do I need to pay This ain’t a… this ain’t a… this ain’t a Lord This ain’t a catch 22 phrase [This City is in a Situation] This ain’t a… this ain’t a… this ain’t a Lord This ain’t a catch 22 phrase [This City is in a mother of a Situation]

Confused and waiting Back and forth we swaying (*3) Confused and waiting (*3) Back and forth we swaying

head gn

head!

Confused and waiting (*3) Back and forth we swaying I woke up with a sign on my left It read – “Dreaming is good for health” (*3) Falling down

ide me this

Lyrics: Aazin Printer

Oh yeah, You gonna come set me free Love, what you thinking?! It’s me, don’t go blinkin’ Well – I went to meet this friend of mine; his name was Mr. Harry Mole He was lying in bed, the poor guy he broke a couple of bones Didn’t care to ask him, how or when or what or why?! But one thing’s for sure, this is how it goes… Met him in the train the last time, he said he had some place to go Saint Mary’s church I guess, you know You know Yea, we all know Haa – All the people, they ran out to see The show They bid to see what would happen next And see how it goes And see how it goes And see how it goes Well the padre, he got angry and he shut the door And he shut

And he shut the, and he shut the door God bless your soul, Mr. Harry Mole This is your love story So it’s told God bless your soul, Mr. Harry Mole This is your love story, hey, hey So it’s told So it’s told Mr. Harry Mole Wvyoooooou I sat next to him feeling his pain, whole time he was crying I said, “Calm down my old man”

He said, “No I wanna let go” I wanna let go But Harry Mole had no place to go The devil, he wasn’t going to listen to his cries The devil came down and he cursed the man He made him now, he made him Fall in love with her Mr. Harry Mole…fell in love with her God bless, god bless, god bless your soul Mr. Harry Mole (*5) God bless your soul (*2) UH!

HARE MORE

Lyrics by Aazin Printer

Taking it easy Smoking a joint Passing – rice fields up ahead at the turning point I went pass the warning sign It clearly read now Slow down – steep drop ahead! This eddy on a roll (*4) River rough and fast Sun dark and dry Sweeping on its knees Hitting rocks on the way side

Confused and waiting (*3) Back and forth we swaying Confused and waiting (*3) Back and forth we swaying I woke up with a sign on my left It read – “Dreaming is good for health” (*3) Falling down

Lyrics: Aazin Printer

Drowning and dreaming in this white (wide) space I got this eddy on a roll (*3)

Taking it easy Smoking a joint Passing – rice fields up ahead at the turning point I went pass the warning sign It clearly read now Slow down – steep drop ahead! This eddy on a roll (*4) River rough and fast Sun dark and dry Sweeping on its knees Hitting rocks on the way side I’m blinded by the mist My boat staggering under me Falling way, way deep Drowning and dreaming in this white (wide) space I got this eddy on a roll (*3)

Oh yeah, You gonna come set me free Love, what you thinking?! It’s me, don’t go blinkin’ Well – I went to meet this friend of mine; his name was Mr. Harry Mole He was lying in bed, the poor guy he broke a couple of bones Didn’t care to ask him, how or when or what or why?! But one thing’s for sure, this is how it goes… Met him in the train the last time, he said he had some place to go Saint Mary’s church I guess, you know You know Yea, we all know

And

God b This So it’s God b This

So it’s So it’s Mr. H Wvy I sat whol I said

Haa – All the people, they ran out to see The show They bid to see what would happen next And see how it goes And see how it goes And see how it goes Well the padre, he got angry and he shut the door And he shut

I’m blinded by the mist My boat staggering under me Falling way, way deep

River deep and calm Sun warm and high Me in my canoe Floating by

EDDY ON A ROLL

Confused and waiting Back and forth we swaying (*3)

Confused and waiting Back and forth we swaying (*3) Confused and waiting (*3) Back and forth we swaying Confused and waiting (*3) Back and forth we swaying I woke up with a sign on my left It read – “Dreaming is good for health” (*3) Falling down

Lyrics: Aazin Printer

Oh yeah, You gonna come set me free Love, what you thinking?! It’s me, don’t go blinkin’ Well – I went to meet this friend of mine; his name was Mr. Harry Mole He was lying in bed, the poor guy he broke a couple of bones Didn’t care to ask him, how or when or what or why?! But one thing’s for sure, this is how it goes… Met him in the train the last time, he said he had some place to go Saint Mary’s church I guess, you know You know Yea, we all know Haa – All the people, they ran out to see The show They bid to see what would happen next And see how it goes And see how it goes And see how it goes Well the padre, he got angry and he shut the door And he shut

An

God Thi So God Thi

So So Mr W I sa wh I sa


Folder design Brief: Folder design showing different speciality coffee of the world with their smell and characteristics. Collateral: Folder Duration: 2 weeks Guide: Prof. Mahender Patel Speciality World

COUNTRY

: BRAZIL

COUNTRY

: COLOMBIA

COUNTRY

: COSTA RICA

COUNTRY

: ETHOPIA

REGION

: SANTOS, RIOS

REGION

: MEDDELLIN, ARMENIA, MANIZALES

REGION

: TARAZU, TRES RIOS

REGION

: HARAR YIRGACHEFFE

CHARACTERISTICS : MEDIUM BODY, MILD, SWEET

CHARACTERISTICS : FULL BODIED, HIGH AROMA, RICH IN ACIDITY

CHARACTERISTICS : FULL BODIED, RICH IN ACIDITY, SMOOTH CLEAN CUP

COUNTRY

: HAWAII

CHARACTERISTICS : MEDIUM BODY FLORAL, RICH, FRUITY

COUNTRY

: INDIA

COUNTRY

: JAMAICA

REGION

: KERELA, KARNATKA, TAMIL NADU

REGION

: BLUE MOUNTAIN

CHARACTERISTICS : LOW-KEYES DETECTABLE SWEETNESS. MUTED ACIDITY

CHARACTERISTICS : FULL BODY, BALANCED, COMPLEX FLAVORS, MODERATE ACIDITY

INDIA COFFEE ASSOCIATION WEBSITE - www.ica.com

ABOUT COFFEE

Coffee is a popular brewed drink prepared from roasted seeds, commonly called coffee beans, of the coffee plant. They are seeds of coffee cherries that grow on trees in over 70 countries. Green unroasted coffee is one of the most traded agricultural commodities in the world. Due to its caffeine content, coffee often has a stimulating effect on humans. Today, coffee is one of the most popular beverages worldwide. Coffee berries, which contain the coffee seed, or “bean”, are produced by several species of small evergreen bush of the genus Coffea.

CONTACT DETAILS : Phone : +91-9820037595 Fax : +91-11-2334-3198 Email : md@ica.in

23 / publication

REGION

: KONA

AR

CHARACTERISTICS : MEDIUM TO FULL BODY. COMPLEX AROMA, HIGH TONED ACIDITY

COUNTRY

: KENYA

COUNTRY

: MEXICO

COUNTRY

: NICARAGUA

COUNTRY

: PERU

COUNTRY

: PUERTO RICO

COUNTRY

: TANZENIA

COUNTRY

: YEMAN

REGION

: MOUNT KENYA

REGION

: COATEPEC OAXACA, CHIAPAS & TAPACHULA

REGION

: MATAGALPA, JINOTEGA

REGION

: NORTHERNS, CHENCHAMAYO & AYACUCHO CUCO & URUBAMBA

REGION

: YANCO

REGION

: MOUNT KILIMANJARO, MOUNT MERU

REGION

: MOCHA

CHARACTERISTICS : WINE LIKE ACIDITY, FULL BODY, COMPLEX TASTE

CHARACTERISTICS : MEDIUM BODY, BRISK, BRIGHT ACIDITY, DELICATE FLAVOR

CHARACTERISTICS : MEDIUM TO FULL BODY, FLAVORS OF CHOCOLATE AND SPICE

CHARACTERISTICS : MEDIUM BODY, SWEET, MILD FLAVOR, DEICATE TO BRISK ACIDITY

CHARACTERISTICS : FULL BODIED, BALANCED, WITH VIBRANT COMPLEXITY

CHARACTERISTICS : FULL BODY, RICH, WINE LIKE ACIDITY

CHARACTERISTICS : RICH, WINEY, MEDIUM TO FULL BODY, WILD NATURAL NOTES


HAWAII

MEXICO

NICARAGUA

COSTA RICA

COLUMBIA

JAMAICA

PUERTO RICA

PERU

BRAZIL

ETHIOPIA

KENYA

TANZANIA

YEMAN

INDIA


Calender design Brief: Theme of the calender to save trees as every tree is a home to somebody. Collateral: Table calender Duration: 2 days Internship project

25 / publication


A U G U S T

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S E P T E M B E R

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O C T O B E R

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Aastha Saria Graphic Designer Contact Details: +91 9874284942 aasthasaria@gmail.com

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