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RIDE THE IMPOSSIBLE. Since our garage days in Kansas City almost 30 years ago, VENTREX has offered riders around the world top of the line BMX bikes that push the limits of what they can do. From our first bikes to our current innovative BMX bikes, our offerings are built for real riders. VENTREX has been in the dirt, on the road and off the ramps for years and VENTREX won’t let your adventure end.


BRANDING

Color Palette Logotype Typeface

BUSINESS SYSTEM Business Card Letterhead Envelope

ADVERTISING Magazine Poster Social Media

EXTRAS Shirt Hoodie Backpack


COLOR PALETTE


COLOR PALETTE

R G B 11 27 37

R G B 0 54 77

H E X #0b1b25

H E X #00364d

C M Y K 87 72 58 72

C M Y K 99 73 46 41

R G B 0 54 77

R G B 0 54 77

H E X #00364d

H E X #00364d

C M Y K 99 73 46 41

C M Y K 99 73 46 41

The color palette for VENTREX is daringly energetic and bold just like it’s brand.


LOGOTYPE

STROKE 3.774 pt

COMPLETE FILL

STROKE 1.258 pt

The VENTREX mark consists of three layers of a modified and energetic Sans-Serif, all set to different strokes and fills.


LOGOTYPE


LOGOTYPE

The full version of the VENTREX logotype is to be used primarily whenever possible.

Ventrex Bike Company The VTX Ventrex Bike Company logotype can be used when needing to abbreviate, such as on business cards or storefront signage and or on clothing.


VENTREX DO’S

Do feel free to scale down VENTREX logotype, but scale uniformly only.

1.8 pt

0.3 pt

0.3 pt

The minimum size to scale down the VENTREX logo type is 1.8’ x 0.3”

MIN SIZE

1.8 pt

1.8 pt

0.9 pt

0.9 pt

Ventrex Bike Company

MIN SIZE

1.8 pt

The minimum size to scale down the VTX logo type is 1.8’ x 0.9”


LOGOTYPE

Thie is the black and white version of the logotype and it can only be used on VENTREX custom bikes. It can be inverted and used if the VENTREX bike is a dark color such as black.


LOGOTYPE

This is the grayscale version of the logotype and it is not meant to be used just shown for legal purposes.

Ventrex Bike Company


TYPEFACE

Typography is a powerful tool when used consistently. This set of typefaces best represent the VENTREX brand, bold, daring and energetic. These typefaces should be used across all print and web applications. No other typefaces should be used.


TYPEFACE

BLACK OUT

LOGO

abcdefghijklmnopqrstuvwxyz

BUSINESS

UNIVERS LT STD

LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ BOLD CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ


BUSINESS CARD


92 pt

BUSINESS CARD

22.6 pt

23.8 pt

62.2 pt

23.8 pt

97.2 pt

Ventrex Bike Company

97.2 pt

97.2 pt

97.2 pt

124 pt 58.9 pt

VENTREX

106 pt

Ventrex Bike Company

ventrex@ventrexbikes.com 16.8 pt

www.ventrexbikes.com 913 . 286 . 9179 304 Westport Road Kansas City, KS 107 pt 60 pt

71.2 pt


LETTERHEAD 70 pt 78 pt

514.4 pt

41.3 pt

V Ventr ex Bike Company

26.6 pt

Ventrex Bike Company www.ventrexbikes.com (816) 281-9867


ENVELOPE


MAGAZINE


POSTER


SOCIAL MEDIA


SOCIAL MEDIA


EXTRAS


EXTRAS


Ventrex manual  
Ventrex manual  
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