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ABOUT IMPPC   From Fall 2012, Shih Hsin University will be offering a Master of Arts (M.A.) degree in Persuasive Communication. The International Master's Program of Persuasive Communication (lMPPC) provides an innovative blend of communication and persuasion theory and practice for individuals interested in careers and career advancement in a wide variety of profit and nonprofit organizations. The program's emphasis on both strategic and persuasive communication skills will prepare students to be socially responsible and professionally effective leaders and communicators in an increasingly complex and diverse world.    IMPPC is an all-English program, aiming to equip students with the theoretical and professional competence required for persuasive communication skills, thereby enhancing effectiveness in communication in interpersonal, organizational, social, and cross-cultural contexts. Faculty members involved in this program are internationally recognized for their excellence as teachers, scholars, and program administrators. The program serves to qualify its graduates for a variety of career options such as public relations, advertising, human resources, marketing, and politics.


Faculty    Our faculty members are accomplished scholars and experts in their fields, and act as supportive mentors committed to their students’ success. They bring into the classroom their extensive scholarship and wide-ranging realworld experience. These are scholars, instructors, community leaders, practitioners, and researchers - all dedicated to the integration of work and study to prepare students for leadership roles in their professions and communities.

Courses   Courses are designed to assist students in developing persuasive strategies for coping with communication problems in the workplace, and in developing persuasive messages for influencing target audiences through mass media. Sample courses are as follows:

Required Courses ● Communication Theory and Research ● Persuasion Theory and Research ● Thesis

Elective Courses


● Interpersonal Communication & Relationship-Building ● Political Communication ● Crisis Communication & Image Repair ● Social Communication ● Organizational Communication ● Marketing Communication ● Persuasive Messages in Advertising ● Cross-Cultural Communication ● Business Negotiation ● Corporate Communication & Reputation Management

Degree Completion   Students must complete a minimum of 33 coursework hours for a Master's degree. The IMPPC is a two-year program. If required, an extension of two years is allowed for completion of the degree.

Career Possibilities    With specialized interests in persuasive communication, students are expected to graduate with strong academic knowledge and the training required for the pursuit of careers in a variety of professional areas such as public relations, advertising, human resources, marketing, politics, project planning, journalism, business negotiation, and administration.


Eligibility    Eligible applicants must have successfully completed an undergraduate degree and be nonTaiwanese citizens. International students who are of Chinese descent are welcome.

Admission Information    In addition to the university application (e. g., application form), applicants need to submit the following materials required by the IMPPC: a statement of purpose and proof of English proficiency (TOEFL, IELTS, or TOEIC scores) if applicants' native language is not English; a writing sample and letters of recommendation are encouraged.

Scholarship    To encourage international students studying in Taiwan, Taiwanese government and Shih Hsin University offer many scholarship opportunities with the maximum amount of NT$30,000 per month, such as the Taiwan Scholarship and the Shih Hsin University International Students Scholarship.

Questions   Any questions should be directed to the IMPPC:

IMPCC, Shih Hsin University +886-2-2236 8225 # 3103

Application Schedule   The application period for the academic year of 2013 is from February 1, 2013 to April 30, 2013. The results will be made available on the SHU website on June 15, 2013.


Sec. 7

To Gongguan

The National Examination Center

The Application Package should be sent to: Division of International Exchange Programs, Office of Public Affairs, Shih Hsin University #1, Lane 17, Mucha Rd., Sec. 1, Taipei, Taiwan 11604, R.O.C.


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IMPPC(The International Master’s Program of Persuasive Communication)  

IMPPC website: you will get every information of the IMPPC, if you full this form(