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How we look

Style guidelines for web and print


01

This is a guide to the basic elements that make up Cashee. 02 Brand objectives 03 Our logo 05 Our strapline 06 Do’s and don’ts 07 Our colours 08 Typeface usage 10 Photography usage 16 Contacting the designer

Style guidelines for web and print


02

What does the Cashee brand need to help achieve? To “shake-up” the cashback market and offer end users more than what is currently available. To create a website and a business model that is better than the current 100% cashback websites and offers something new. To be known by the press and public as “better” than the existing websites. To make the public “switch” from the current websites to us. To become the number 1 UK cashback website.

Style guidelines for web and print


03

There are three main versions of our logo, please use them kindly.

01 Using our logo on a white background

02 Using our logo on a red background

03 Using our logo on a purple background

Style guidelines for web and print


04

Please give our logo some room to breathe.

Use the ‘pie’ symbol to guide you in spacing out our logo. Note that the left hand side uses extra space.

Style guidelines for web and print


05

It’s not a nessesity, but sometimes our strapline can help.

Your piece of the pie

our our Your piece of the pie Note how lowercase letters are used to give spacing

Style guidelines for web and print


06

Please pay attention. Do’s and don’ts. 01

04

07

02

05

08

03

06

01 Use on white 02 Use on our red 03 Use on our purple 04 Never overlay the logo onto photographs 05 Never use on colours other than those stated 06 Never add shadows or effects to our logo 07 Never tilt or rotate our logo 08 Never outline our logo

Style guidelines for web and print


07

Only use the colours listed below. CMYK

RGB

Hex code

4 20 94 0

247 202 0

#f7ca00

CMYK

RGB

Hex code

18 100 46 8

189 22 81

#bd1651

CMYK

RGB

Hex code

65 100 35 50

71 21 62

#47153e

Style guidelines for web and print


08

Our typeface. Logo & headlines. Kefa II Pro is an elegant modern typeface with slab-serif origin, large x-height and relatively condensed letterforms that is suitable for both display and text sizes, and performs well on-screen.

Aa Kefa Bold

Aa Kefa Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.?!:£(%$@{[

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.?!:£(%$@{[

Use -40pt tracking on Kefa Bold

Use -20pt tracking on Kefa Regular

Style guidelines for web and print


09

Our typeface. Content & copy. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

Aa Aa Open Sans Bold

Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.?!:£(%$@{[

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.?!:£(%$@{[

Use 0pt tracking on Open Sans

Use 0pt tracking on Open Sans

Style guidelines for web and print


10

Using photography to convey the brand. All photography should be modern and sharp looking, with a focus on people between the ages of 18 and 45. All phtographs should be bright and airy, preferably set outdoors or in a well lit room. People should always be seen smiling and happy, and faces should never be cut off or covered up. Avoid using generic stock images of a modern ‘happy family’ or ‘grandma on the computer’ Images do not need to be resticted to a certain category, the most important thing to show is that people are happy, their activity is less important.

Style guidelines for web and print


16

Need any speciďŹ c ďŹ les? Stuggling to apply the brand? Contact the designer. Aaron Tolley Graphic Design LTD Email

at@aarontolley.co.uk

Phone

07894441480

Website

www.aarontolley.co.uk

Style guidelines for web and print



Cashee Brand Styleguide