meticulous. Aaron is excellent in client facing situations; articulate, well-prepared and persuasive. A pleasure to work with.” February 3, 2011 • Lauren Turner Interactive Producer, Ogilvy Washington
SAPIENT NITRO art director
With over 9,000 employee one of the industry's most technical implementation, work for global brands. As work on cool digital project
freelance digital art dir
Mobile. Digital. Print. Whatever. Supporting business objectives through information design is, ultimately, what I do. And I’ve been doing it for nearly a decade. This is a collection of my more recent work. Hopefully, you’ll dig it. Holla.
Unique among its other off Washington is a fully-integ firm. As a practice within th an all-digital, social mediasocially-driven experiences IA, UX and content strateg encompassed every phase
GREENFIELD/BE art director
Since 1978, Greenfield/Bel professional services mark both its client roster and di my assignments varied from information architecture, p identity systems for large B
ART DIRECTOR / VISUAL DESIGNER
Adobe Apple iPad application (POC) In addition to desktop applications for creative professionals, Adobe also provides a full suite of enterprise technology solutions—like their new CMS platform, CQ5. More importantly, Adobe aspires to become a leader in Customer Experience Management (CEM) space. Actually, they want to own it. And to do so, Adobe is creating a new online community for customers, solution providers and integrators to collaborate on projects. Called “Solution Exchange” (SX), the social network will debut as an iPad application. The conceptual screens shown here were developed to establish the long-term vision of SX.
CIGNA Creative concept for the cigma.com homepage The overall interface for CIGNA’s new website was well underway when the Associate Creative Director asked me to take a stab at the homepage. The existing design had already been approved and provided the foundation for the interior pages. So, I couldn’t mess with the page header, navigation elements, button styles or footer. My solution was simple: Ditch the meaningless images of smiling people used in the original design and focus on the facts. At its core, the concept was to make healthcare more transparent and engaging—without overwhelming the user. After all, health insurance and individual wellness are daunting subjects.
GESMER UPDEGROVE, LLP Website design for gesmer.com What could be more appealing to entrepreneurs than conspiring to make a fortune? Getting away with it, again and again. Gesmer Updegrove is a boutique law firm that knows how to 1) bring inventions to life, 2) distribute those products across the globe, 3) sell out and cash in. When Gesmer came to Greenfield/Belser, they desperately needed a compelling message that would appeal to this very unusual audience. My approach, therefore, was to abandon tradition and embrace risk. And, man, did it pay off. The website alone made a killing at the 2010 Legal Marketing Association Awards.
Sprint Motorola Xoom application The face of retail is changing. Fast. Standard signage, brochures and traditional displays are failing to meet the demands of customers. They want to be engaged. They want immersive experiences. And they want access to more information to guide their purchasing decisions—in real time. To meet these growing demands, Sprint will soon be arming their sales associates with Motorola Xoom tablets loaded with a “productivity app”. The application features product specifications, reviews, coverage maps, ratings and performance metrics. Along with digital displays, kiosks and vending machines, Sprint could soon become a hot destination that rivals Apple’s in-store experience.
MY GIRLFRIEND’S BROTHER’S FIANCÉE Print design for a wedding invitation If you’re a creative professional, you’ll inevitably be asked to design somebody’s wedding invitation. For free. And the bride will be the most challenging, demanding Creative Director you’ll every work with. In this case, my “client” wanted something non-traditional. No flowers or script typefaces. Wait, I mean she wanted flowers. And an old-timey look. Maybe a scripty font. Purple. Make it purple. Just rip off some design from Etsy. While this comp didn’t exactly receive a warm reception, it’s still my favorite. To each his (or her) own, right?
THE IRS Microsite design for freefile.irs.gov FreeFile is a service from the IRS that allows certain individuals to file their taxes for free. Because the FreeFile program was so complicated to explain, the IRS asked Ogilvy to create a microsite that would help taxpayers understand what the heck FreeFile was. While the 2009 site helped to simplify the information, the FreeFile process still wasn’t very clear. When redesigning the microsite for 2010, I introduced several new features—including a fancy interactive flow chart— that helped make FreeFile… well, understandable.
International Center for Research on Women (ICRW) Print design for event invitation The ICWR has helped transform the lives of impoverished women and their families for decades. Unfortunately, the global economic crisis began unfolding at the same time they were planning their annual galaâ€”a key fund-raising event for the organization. Instead of cancelling the evening altogether, I helped the ICRW reach out to their members with a sincere, provocative campaign. The event was a complete sell-out.
logo design PORTFOLIO
With over 9,000 employees and 30 offices worldwide, SapientNitro is one of the industry's most formidable players. From creative vision to technical implementation, this rising star has produced award-winning work for global brands. As Art Director in the Arlington Office, I get to work on cool digital projects for clients like Sprint, Adobe and CIGNA.
At Hinge, I designed for all manner of media. Besides creating websites, corporate identity and print systems, my duties included managing vendors, meeting with clients, event planning, answering the phones, print inspections and even some business development. It was a small place...
ACS (Affordable Creative Services) built its business on delivering solid creative work at a reasonable rate. There I designed identity systems, printed collateral, trade show exhibits, direct mail and websites. This is where it all began (legitimately).
freelance digital art director • 360 digital influence Unique among its other offices in the United States, Ogilvy Washington is a fully-integrated advertising and communications firm. As a practice within the company, 360 Digital Influence is an all-digital, social media-driven powerhouse. There I developed socially-driven experiences online for clients across all markets. From IA, UX and content strategy, to polished design composites, my role encompassed every phase of the creative process.
art director and designer While working as a freelance Art Director and Designer, I provided a full range of design services to small and medium-sized companies, non-profit organizations and individual start-ups. Operating as a one-man show, I worked directly with business owners and executives to create their corporate identity, websites and marketing materials.
art director Since 1978, Greenfield/Belser has dominated the legal and professional services marketing arena. In 2007, the agency expanded both its client roster and digital capabilities. Throughout this transition, my assignments varied from user interface design for a custom CMS, to website design, print, creative strategy and corporate identity systems for large B2B clients.
User Experience Design
Information Architecture Wireframing
According to my file, I "consistently performed above expectations" while at Capital One. In addition to creating evil direct mail campaigns, I interfaced with several lines of business at any given time, directed creative strategy, lead presentations and prepared all final artwork for the production department.
senior graphic designer
skills Project Management
Web Application Design Photoshop InDesign
Brand Strategy Fireworks Illustration
Nine Inch Nails
interior style Pottery Barn
snack food organic trail mix
mental activity during typical workday L-Mode
New York, NY
The Beastie Boys
A Forest Mighy Black
Red Hot Chilly Peppers
A Tribe Called Quest
average highway speed