Issuu on Google+

EssayExpress

"The Essay People" Mr. Tiroletto - Mr. Boatman May 2012


Business Profile We write essays for high school students who don't have the timer energy to write them. They are supposed to be used a reference so they can utilize our essay if they need to write their own, or understand a concept.(Business Idea)

We are a service provider. We will provide essays to those who don't have the time or inclination to write their own. Which if they are willing to pay, could be a bountiful amount of people. (Business Type)


Qualifications

1) AP English Students (experience) 2) We live in Connecticut (understanding)

3) Were young (energy)


Economies of one unit Definition of one unit

1 Essay

Selling Price per unit

$15.00

Direct Labor

$0.00

Materials

$0.75 (monthly fixed / avg. essay per m)

Total COGS per unit

$0.75

Other variable costs

$0.00

Total Variable costs

$0.00

Gross Profit per unit

$14.25


Cost of Materials/Labor One Unit Direct Labor

Time to make one unit

Direct labor cost / hour

$0.00

2 hours

$0.00 Total $0.00

Material Description

Cost / Quantity

Cost per Unit

None

$0.00

$0.00

Total Materials

$0.00


Competition Competitor

Price

Location

Quality

Essayontime.com

*$20.00

World-wide

Depends on package

Essayforme.com

*$10.95

World-wide

Depends on package

customwritings.com

*$10.00

World-wide

Depends on package

Most essay writing companies offer 3 levels of quality. We can be that, by always writing our best quality essays. Also, only serving students in Connecticut, we know Connecticut's curriculum, standards, and expectations. We have recently done most essays that kids are expected to do, so writing them won't be as difficult as it would for the competition.


Marketing Mix & Plan Method

Description

Target Market

Cost

Fliers

Put fliers around high schools.

High School Students

$33.25 (50)

E-mail ads

Send e-mails to people

High School Students

$14.00 (200)

Create a twitter thats interesting.

Utilize twitter and make pop-culture references to seem cool

High School Students

Free


Philanthropy Plan We will give 5% of all profits (5c for every 1$) to the (NHPS Foundation) The New Haven Public Schools Foundation. It is important to give back to the educators that gave us our ability to write well.

We will display our efforts on our website, and on possible fliers when that time comes. It's about getting students to realize the importance of education and how we should always endorse it.


Average Monthly Fixed Costs

Type of Fixed Cost

Monthly Cost

Entrepreneurial Stipend

$0.00 (paid per essay)

Website Domain

$1.00

Website Hosting

$5.00

Business E-mail

$5.00

Paypal Transactions

$5.00

Total Fixed Monthly Costs

$16.00


Monthly Sales Projection

Month

Units Solid

Month

Units Sold

January

10

July

4

February

8

August

15

March

7

September

5

April

8

October

6

May

9

November

6

June

14

December

16


Monthly Sales Projection


Selling Price Per Unit

$15.00

# of units sold

108

Total Sales

$1620.00

Less Variable Costs Total COGS

$81.00

Other Variable Costs

$0.00

Total Variable Costs

$81.00

Gross Profit

$1539.00

Less Fixed Costs USAIIRD

$0.00

Unforeseen

$0.00

Total Fixed Costs

$0.00

Profit Before Taxes

$1539.00

Less Estimated Taxes

$384.75

Net Profit

$1154.25


Start-Up Investment Entrepreneurial hours needed for start-up 15

Description of Supplies

Minimum Wage $8.25

Total time-startup investment $123.75

Vendor Name

Price

Website Domain

Godaddy.com

$12.00

Website Server Hosting

Godaddy.com

$5.00 / month

Business E-mail

Google.com

$5.00 / month

Paypal Merchant

paypal.com

$5.00/ month

Cash Reserve (3 months)

$48.00

Estimated Total Start-Up Cost

$198.75


Financing Strategy

Source

Amount

Personal Savings

$150.00

Relatives/Friends

$25.00

Investors (Joe)

$25.00

Grants

$0.00

Total: $200.00


Return on Investment Return on Investment

577.125%

1 Dollar Invested Earned

$5.77


Return on Sales Return on Sales

1068.75%

1 Dollar Invested Earned

$10.68


Business & Educational Goals

Business Goals - Make $1,000 (short term) - Expand to other states (long term)

Educational Goals - Pass all our classes (short term) - Get an MBA (long term)


Time Management Plan Entrepreneur Hours: 30 hours School Hours: 40 hours Work Hours: 6 hours

(2 hours per essay)

Free-Time: 92 hours (63 hours for sleep)


Thank you for Considering EssayExpress

Connecticut Essay Experts


Business