Page 1

GKONOMICS

DIGEST

2009-2014


This year is different.

Because GKonomics is turning five this year, we decided to pause and reflect on the journey that has been; to dig deeper and work smarter in order to inch closer to the dream of creating global Filipino brands which do not leave the poor behind. We cannot claim to have found solutions to battling poverty. We continue to work at it and even more hits and misses will ensue. But we have learned three things for certain: 1. Personal relationships count. We build friendships with the poor because almost always, poverty is rooted in the poverty of hope. Being companions to each other in the journey chisels away at debilitating psychological barriers and uplifts us all. There is no us and them. There is just all of us. 2. Goodwill abounds. Making opportunities available for others to share in this work creates a good rush, a fever to do more good and connect with many more who want the same. Doing good is infectious. Thank God, because it really does take a village. 3. Grace meets grit. We trust that God is the master of all things. We simply show up and do what we know is within our reach, and then eagerly anticipate the magnificent plans that will unfold. This is our truth, and this we see year after year. We share some takeaways that we’d never thought of “that way” – nuggets of unconventional wisdom picked up throughout our time spent on the ground. In these pages, we also introduce our GKonomics Manifesto. Our inner longings put into words. We think you may feel the same way too. It did take 4 decades for the Philippines to fall from being a great Asian nation to one of the region’s poorest, but we are emboldened by this: Living in a country so rich in natural resources and being among gifted people, no reason exists why we should fail. So we welcome you as fellow travelers into this journey we started five years ago: the journey toward becoming a nation of producers, to create prosperity for all.

Photo by:

Shaira Luna

Walang Iwanan, Cecille, Rose, Divine, Pinky & Marivic


contents 01 02 03 04 05 06 07 08 09 11

The GKonomics Timeline Mission & Vision How GKon Works GKon’s Unique Flavor Social Impact Our Interns and Volunteers Corporate Partners

13 14 15 16 17 18 19

Our Next Big Thing Be The Next GKonomist Winners Brand, Strategy and Designers GKonomics’ Sustainability Our Fellow Trailblazers The GKonomics Family In Memoriam...

Design Dreams and Trade School Community Enterprises Social Enterprises

Contact Us

HEAD OFFICE Ground Floor Cheng Building, 212 Haig Street, Brgy. Daang Bakal, Mandaluyong City 1552 DESIGN LAB + SHOWROOM 3f GK Multipurpose Center Brgy. Pinagsama, Taguig City

Facebook: /GKonomics Email: info@gkonomics.com www.GKonomics.com Our special thanks to Angela Poe - copy and editing Aaron Banogon - graphics


GKONOMICSMANIFESTO

800

700

ER

600

IT’S TIME.

500

400

300

200

100

Time to dream bigger. In the beginning, our mindset was “do what we can with what we have.” Now that we’ve become a real platform - where the best in their field come to us to lend their time and talent - we see that “what we have” and “what we can do” are as big as we dare to take them.

0

2003

2009

SOCIAL JUSTICE

2010

2011


CREATE IT. GAWAD KALINGA BENEFECIARIES

HED

R

PRODUCTS

GAWAD KALINGA VILLAGES SERVED

2012

2013

SOCIAL ARTISTRY

2014

2017

2018

2024

SOCIAL PROGRESS GKONOMICS TIMELINE 1


GKONOMICSMANIFESTO

I am a Filipino and I am now making a stand. A stand for God, my Country, my People. A stand against Poverty. The path we’re on was around long before we took it ourselves...

“GKonomics is about creating wealth at the bottom of the pyramid, with GK communities as a massive platform for social enterprise.” - Tony Meloto, GK Founder


VISION

A prosperous Philippines where no citizen is in need and no one is left behind.

MISSION

Empowering social entrepreneurs to produce world-class products and services in partnership with GK communities.

MISSION & VISION 2


GKONOMICSMANIFESTO

I WILL FIGHT the #1 Poverty of all: Poverty of

Mind & HearT

They were happy just to know they weren’t forgotten. Even before seeking a job, what the unemployed in our communities wanted what we now offer - are hope, friendship, and renewed pride in who they are and what they do.


Artwork by:

Krizia Lucero CEO & Founder BOUNDFOR

HOW GKON WORKS 3


UNIQ FLAVO

GKONOMICSMANIFESTO

I WILL REPLACE MY COLONIAL MENTALITY WITH A PROUDLY FILIPINO, BAYANIHAN MENTALITY.

How we cultivate Good Business 1. CHANGE MINDSETS

from charity to inclusivity, so that more good work can become sustainable and ingrained in commercial culture.

Engagin

By engagin the world, w doesn’t nee passions w conducive e

2. SPARK SYNERGY

between forces that would not meet on their own, so the best ideas with the most social good become possible in a world where connections are capital.

3. CO-CREATE JOURNEYS

with people already doing good, so that the impact becomes greater and more sustainable.

We began our work thinking that all anyone needed was opportunity. Very quickly, we discovered a minefield of debilitating attitudes - fears built by years of rejection, which made even small obstacles seem insurmountable.

Around th help build work while deeper ap Philippine


QUE OR

ng the Youth: Breeding Better Leaders

ng youth and professionals from every industry in all parts of we hope to prove a point and spread the word - that success ed to be greedy. EVERYONE can combine their talents and with creating social good, and when we do, we create a environment to breed better leaders.

he world: Interns d GKonomics e developing a ppreciation for the es.

Best for the Least: social artistry in action. GKonomics is proud to have built partnerships with the best in their respective fields to help the least among us. “Social artistry” could be seen in action with the best architects and interior designers, fashion designers, musicians and theater artists, business innovators, branding experts, lawyers, strategic planners, communicators, and business advisors, helping our partner social enterprises and communities. Supporting social enterprises: GKonomics is proud to be the facilitator for social entrepreneurs that engage GK communities. We lend them support by providing access to resources that they don’t have or couldn’t otherwise afford. Examples are helpful branding advice from leading branding strategists, legal advice and work from top lawyers, media exposure practical inputs from experts and potential clients and even funding support for training or other business development needs.

GKonomics’ Interns from around the world.

GKON’S UNIQUE FLAVOR 4


GKONOMICSMANIFESTO

T C A P M I SOCIAL vey of r

based on sur

s

munitie m o c 5 in s t n eside

THEN

GOD DID NOT MAKE A MISTAKE IN CREATING ME FILIPINO. I AM HONORING GOD’S PLAN FOR ME BY LOVING MY COUNTRY.

MISSED OPPORTUNITIES

because of fears + + and lack of money for: FOOD CLOTHING TRANSPORTAT

INDEBTED

to LOAN SHARKS TO AFFORD DAILY MEALS

UNHIRABLE IF:

GKonomics’ Filipino heritage goes deeper than lechon candles, capiz lights, and cultural performances -- Pinoy ideals of family, hospitality, and “pakikisama” (solidarity) are at the very heart of how we create change.

- OVERAGE - DISABLED - EXCONS - HOMEBOUND - UNSKILLED DEPENDENT ON THE SUCCESS OF THEIR CHILDREN


NOW

TON

DEBT FREE! PRODUCTIVE & SKILLED

SOCIAL IMPACT 5


GKONOMICSMANIFESTO

INTERNS & VOLUNTEERS The time spent with GK changed a lot in how I perceive the future of my life and people that live near me.

I AM JOINING THE FIGHT TO END POVERTY NOT JUST IN WORDS, BUT IN ACTION.

“The priceless feeling of contributing to ‘Walang Iwanan’ values & putting those into practice.”

Jacek K Po

Aneta Zubek Poland

I will always associate it with the most affectionate, generous, heartwarming and hardworking people!

Lina Van Der Ende Germany

“It struck me how many people have to live under very different circumstances… and the appreciation of those people for my help will put a smile on my face for the rest of my entire future.” Nick Sterckx Belgium

We are glad that interest in fighting inequality has grown in the Philippines and around the world, but talk is cheap and ideas are a dime a dozen. The principle we use with our partners and advisers is “touch move” - if you think it, do it. And we will gladly do it with you.

I am thankful to GKonomics, which enable me to spend the time with friendly and hospitable Filipinos. People, who are strong enough to face poverty and still have positive view of life. I’m so proud I can be a part of so great organization! Lenka Cihackova Czech Republic

GKonomics helped me to better realize how big problem is a poverty in our society. With GKonomics I visit the poor areas in Manila and speak with people in GK villages. But although most of them do not have enough money for supporting their family, they are happy and help each other. Marketa Boscova Czech Republic


I enjoyed the Filipinos’ hospitality on one hand, and got aware of important social issues on the other. This contrast made me want to make the biggest possible contribution

S

Bastian Koop Holland

I have seen how beautiful things are born from the slums… the poor are great partners in business, as long as you treat them with respect.

Kurnik oland

Nicole Bacolod Philippines

“I’ve seen how each person’s unique talents can be used to achieve a common goal, and the amazing time we had together gives me hope for the country” Bianca Chang Philippines

Ina Yulo Philippines

Shiny Zeng China

Mateen Jamshed Pakistan

Alex Lombardi North Carolina

Nathan Deverre France

Divyam Upneja India

My experience with GKonomics opened my eyes to so many different possibilities for making a positive impact

Hang Phuong Tran Vietnam

“Talking to the people in the villages made me realize how important my work was to them… None of the business schools in the world could have taught me what I learned here. I grew up in the Philippines. I miss that country and its people.”

Cheryl Tan Hong Kong INTERNS AND VOLUNTEERS 6


GKONOMICSMANIFESTO

I WILL NOT STAND BY IDLY AS MILLIONS OF MY FELLOW FILIPINOS GO HUNGrY WHILE I PURSUE MY DREAMS AND BUILD MY RICHES.

Ideas abound. People talk about poverty like the solutions are simple, but we’ve learned that execution is rarely straightforward.

CORPORATE PARTN


NERS

CORPORATE PARTNERS 7


DESIGN DR TRADE SCH

GKONOMICSMANIFESTO

I WILL TAKE ON THE DREAM OF THOSE WHO HAVE LOST THEIR CAPACITY TO DREAM.

We’re proud to have engaged the best in their field to give the best of themselves to the poor as well. We’re equally proud of our GK residents who are pursuing further training to give back to their communities someday.

Joey Yupangco

Milo Naval

SILYA, a collection of iconic chairs contributed by five top designers and architects following three design guidelines: the use of sustainable materials; the promotion of Filipino identity; and ease of production by GK communities. The GKonomics designer series aims to bring together the country’s best in various design disciplines from interiors, industrial design, architecture, fashion, photography, branding, advertising to unleash the potential of the less fortunate and help them carry their own weight in society.

Tobia Gugg


REAMS & HOOL

Ed Calma

Cynthia Almario

Jae Jae Francisco SOFA Graduate GK Baseco

Ivy Almario

Stephanie Estrella & Felix Galang

as genheimer

MINT College Scholars PAG Members, GK Baseco

Photo by Kenji-O

THE SILYA PROJECT 8


GK COMMUNITY ENTERPRISES

I DREAM OF A PROSPEROUS, SLUM-FREE PHILIPPINES, A PEOPLE WHO ARE NOT MERELY CONSUMERS, BUT ALSO MASTERFUL PRODUCERS.

SOME EXAMPLES

GKONOMICSMANIFESTO

1 SUNSHINEVILLE 2 BA Weavers of the iconic Silver Bag

From C


ANGLOS

Charcoal Burners to Sculptors

3 SOOC

Turning old Tarpaulins into Designer Totes

4

PARADISE HEIGHTS From scavengers to makers of recycled products

5 SITIO PAJO Bamboo Bike and Community Board game

COMMUNITY ENTERPRISES 9


GK COMMUNITY ENTERPRISES

SOME EXAMPLES

6 RAY OF HOPE Crocheting Female Inmates

7 STO. NINO Skillful Sewers


8 Jansenville The Eco Sewers

9 Alaska Village Skilled Stone Craftsmen

10 BASECO Makers of the Alert Uniforms COMMUNITY ENTERPRISES 10


I DREAM OF FILIPINO BRANDS THAT ARE GLOBALLY RECOGNIZED, FILIPINO BRANDS THAT DO NOT LEAVE THE POOR BEHIND. I WILL PRODUCE SUCH A BRAND. GKonomics is so proud to work with the social entrepreneurs we know. They have taken the biggest first step by engaging GK communities themselves, and we are happy to provide them support they couldn’t access on their own legal advice from top lawyers, branding tips from advertising CEOs - that’s exactly what our platform is for.

SOCIAL ENTERPRISES

GKONOMICSMANIFESTO

PHILO CHUA

THEO & PHILO ARTISAN CHOCOLATES

It was serendipity, even though we thought European chocolates are the best, the raw materials come from countries just like ours ---

finally, this is something we can call our own!


AIMEE GLORIA INVISIBLE SISTERS

RECYCLED PLASTIC CROCHET PRODUCTS

Invisible Sisters doesn’t bring people to work, we bring jobs to people who cannot work. We work around the edges, outside of traditional factories, and labor markets giving real skills to otherwise unemployable women, enabling them to manage their time and life needs.

BRYAN MCCLELLAND BAMBIKE

BAMBOO BIKES

Bambike is a socioecological enterprise that hand-makes bamboo bicycles with fair-trade labor and sustainable building practices. Bamboo bike eco tours currently run in Intramuros, Manila.

ROSE CABRERA

MABUHAY RESTOP TRAVEL CAFE MUSEUM

Mabuhay Restop Travel Cafe Museum in Rizal Park is a one-stop-shop for Philippine visitors, showcasing Philippine arts and culture for nationbuilding. Great food, unique tours, exceptional shows, beautiful art and distinctive merchandise all in a single venue. SOCIAL ENTERPRISES 11


SOCIAL ENTERPRISES

MARIEL SAN AGUSTIN

DOMESTICITY HOME ACCESSORIES

“[I realized] I had to change the mentality of people for the better… It has given a whole new meaning to what I do every day.” Domesticity has graduated from a handicrafts company creating products for the home to a Social Enterprise that gives back to the people behind the product.

BEBET mcclelland

BENITEZ COLLECTION ONE OF A KIND FASHION ACCESSORIES

Unique handmade eco jewelry for the active w Handmade by women Philippines (in GK Rem Village, Victoria Tarlac Ligtasin Village, Batang Made out of recycled and non-toxic finishes. Collection is very well r the United States.


N

o-friendly woman. in the medios c and gas) d materials . The Benitez received in

KRIZIA LUCERO

KOTA BATU T’NALAK PRODUCTS

The sketchbooks are made by the T’boli in Lake Sebu, South Cotabato with T’nalak covers. They are 100% handmade - bound by hand using paper produced from abaca and other grasses; and woven by hand. The intricate patterns come from dreams, beliefs, myths, and religion. The fabric is used in various milestones of T’boli life: birth, marriage, and death. As there is no form of writing, so T’nalak serves as both Literature and Art.

Maitoni CuUnjieng & TINA ROMUALDEZ

MILVIDAS CROCHET PRODUCTS

Milvidas products are hand crocheted using local yarn in eye-catching and colorful combinations. Milvidas, meaning “a thousand lives”, is a label that represents a dream of making a difference. The hope is to make possible Milvidas’ mission: bridging lives, building dreams, bringing color and individual expression to everyday items, one stitch at a time. SOCIAL ENTERPRISES 12


WATCH OUT FOR OUR NEXT

1 ASAM

ASAM is GKonomics’ upcoming brand for all products made by partner communities and entrepreneurs, in coordination with partner designers. The ASAM brand represents the aspirations of the masses. The ASAM logo is a palindrome, meaning the reverse of the character sequence captures the essence of the brand: asam-masa. The letter “A” shape (an initial for the word Asam) that provides an upward pointing graphic symbolizes the collective dream of the brand to elevate the masses into a higher plane. The “core” of the brand is the heart shape that communicates compassion, empathy, and the spiritual connotation of brotherly/ sisterly love – a common dream. The intersecting shapes of the “A” and the “heart” shape nods on the intertwine of people, talent, skills, dreams and aspirations interwoven into a common goal/ dream/shape which is the “beacon/star” shape. In biblical passages, the star guided the wise men to the right direction to salvation and divine love. In the same theme, ASAM beacon guides people. It’s a sparkle of hope, a guiding light and a directional compass that charts the path of those involved in the brand towards an inclusive economy where no one gets left behind.

BIG

2 KLIK ESKU

Klik Eskuela is an education-related social enterprise o way of investing in the long-term and doing something tha in the world: making quality, relevant education affordabl ly scalable business model.

How do we build Filipino global brands that do not leave society? No we can’t and we won’t. We “un-dreg” the “d

Klik Eskuela is a non-traditional, DepEd-approved educat learning in a community setting. By reducing the costs ass and content) and with the proper use of technology, Klik E accessible K-12 education for the masses.

Klik Eskuela is open to franchisees, a new breed of heroes worldwide.

GNP Stands for

Good News Philippines Global New Products Great New Potential Go Now People


G THING...

UELA

3

GLOBAL ELECTRIC TRANSPORTATION GET

of which GKonomics is privileged to be a part. This is our at will truly break the cycle of poverty in the Philippines and le to the masses using technology and a sustainable, global-

Global Electric Transportation (GET) delivers integrated, intelligent, and sustainable transport solutions by providing communities with a complete transport ecosystem. GET provides cutting-edge electric vehicle technology, a proprietary vehicle and fare management system and an integrated media platform resulting in a comprehensive business model for practical and economically viable public and private fleet operations.

the poor behind? Can we do it working with the “dregs” of dregs.” How? Through education.

GET and GKonomics are working together because GET is raising social entrepreneurship to a higher level. Social enterprise has long been misunderstood and misinterpreted as being only compatible with small businesses. GET and GKonomics believe it is time to shed that image and showcase the world-changing nature of this business model. The formula of a successful global social enterprise combines technology (being intelligent), environment (being sustainable), and people (being inclusive).

tion model that combines home-schooling with distance sociated with traditional education (i.e, facilities, personnel Eskuela is able to offer quality, interesting, affordable, and

s, to operate the Klik Eskuelas nationwide, and eventually,

GET showcases how a business can make a difference by integrating these three powerful elements. GKonomics is helping GET with the “people” element: GET has committed 1% of total fares collected to community development projects. GET uses the GK values formation modules in their training of drivers and is committed to support GKonomics social enterprises, like ordering their driver and staff uniforms from GKonomics and giving valuable airtime for GKonomics social enterprises in their Geteevee media platform. GET and GKonomics are committed to work together to show how a Filipino-inspired and developed business model can build a nation and change the world.

GKonomics takes our stories on the road with the “GNP“ social enterprise roadshow for big and small audiences in the hopes of engaging more people in social entrepreneurship by sharing about actual working enterprises. The first GNP took place in June 2014 covering 7 US cities in 8 days (San Francisco, Silicon Valley, San Diego, Los Angeles, Las Vegas, Chicago, and New York).

OUR NEXT BIG THING 13


GKONOMICSMANIFESTO

WINNERS

2012 THROUGH ENTREPRENEURSHIP, I WILL MAKE THIS DREAM COME TRUE. NOT JUST ORDINARY ENTREPRENEURSHIP, BUT INCLUSIVE ENTREPRENEURSHIP. Though we’ve created great value with village enterprises, we believe sustainability will only come from (1) sharper focus and (2) managers having a stake in the businesses they run hence the need for more social entrepreneurs! Here are some examples of the heroes we work with, who combine business sense with inclusive practices and an aim for social good.

W.E. GARAGE

W.E. Garage was set-up by Yuki Tansengco who graduated from De La Salle University. W.E. Garage creates eco- ethical, upcycled fashion clothing and accessories out of upcycled scrap cloth, bottlecaps, keyboards by working with a Gawad Kalinga community in Pandi, Bulacan. Now in Power Plant Mall in Makati, W.E. Garage hopes to expand its distribution network nationwide.

2013

COCONELAS

Coconelas is a footwear brand developed by a young group of entrepreneurs from Ateneo De Manila University led by Billie Dumaliang. Aside from GKonomics, they are also supported by McKinsey & Co. and the Philippine Design Center. Coconelas offers responsible fashion through stylish & comfortable footwear with sustainable Coconut Coir insoles. Handmade & cocreated by seasoned artisans & disadvantaged communities.

BEH

BeHear Nico Od bring a n to the m flour ind just abo also an localized they hav labor-int up with country, importe that the the Phili the labo help of G and the in our co product top intel who sup enterpre


HEARTY

rty is led by Germaine Kaw and dulio of Ateneo. They seek to new and innovative product market that will redefine the dustry. BeHearty however isn’t out an innovative product, but innovative process in creating d flour. From the ground up, ve crafted and tested their own tensive method for coming a way to supply flour for our , instead of being reliant on ed wheat. They are proud to say eir process utilizes two things ippines has in abundance: or that can be tapped with the Gawad Kalinga communities oversupply of bananas ountry. For this innovative t, they are being guided by llectual property lawyers pport GKonomics social eneurs.

BE THE NEXT GKONOMIST is a social business competition organized by GKonomics in partnership with the Inter-University Management Alliance (IMA) whose mission is to challenge and inspire young entrepreneurs to innovate and produce high quality Filipino-made products and services that (1) utilize and highlight our Philippine resources, (2) engage Gawad Kalinga communities, and (3) produce a recognizable Filipino brand.

2014

NECTAR LAB

The Nectar Lab aims to be the number one source for customizable lifestyle-based diet plans composed of delicious, all natural cold pressed fruit and vegetable juices, tailored to fit specific customer needs and preferences, delivered straight to the customer’s doorstep daily. It is also the only source of cold pressed juices that promises the exclusive use of farm-totable, equitably traded agri- products from farmers in GK communities. Some call nectar the drink of the gods. Take a sip and discover why. Each juice produced in The Nectar Lab is made of 100% raw fruits and vegetables, with no sugar or preservatives added. They have been concocted to provide maximum benefits for the body, and are loaded with phytonutrients, antioxidants, vitamins and minerals that will help rejuvenate the body, release toxins and combat disease. The Nectar Lab team is led by Katrina Gaw from Ateneo de Manila.

AYUDA

Ayuda will produce ready-to-eat meals optimized for use in disaster relief operations. These meals will address persistent and expensive problems in most disaster relief programs such as preparation facilities, packaging, transport, nutritional value, and cost. AYUDA is designing affordable readyto-eat meals in direct cooperation with major disaster relief organizations, in the form of a nutritious, ready-to-eat food bar, incorporating locally sourced crops and ingredients. Ayuda will also produce an energy bar for the retail market. Ayuda’s team is founded by eight change-driven individuals led by Joben Odulio.

AKABA

Akaba products are produced through the practice and application of Inabel weaving, a prized heirloom handed from one Ilocano generation to the next. Through these products, the rich and creative Ilocano culture is preserved. Akaba aims to produce products that are 100% Filipino-made. It showcases the country’s most historically- recognized and lauded bayanihan trait as crafting these bags creates more opportunities for our countrymen. Akaba was set up by Ateneo de Manila graduates led by EJ Mariano, Daniel Lumain, Joseph Pajarillo, and Kristine Ongtengco.

BE THE NEXT GKONOMIST WINNERS 14


GKONOMICSMANIFESTO

BRAND, STRATEG Pris Santos CSO, Publicis Manila Inc.

LIVING IN A COUNTRY SO RICH IN NATURAL RESOURCES, AND BEING AMONG GIFTED PEOPLE, NO REASON EXISTS WHY I SHOULD FAIL.

Ric Gindap

Founder, Design for Tomorrow

Michelle Barre

Vitamin B B


GY & DESIGN

etto

CEO, Brands

Chiqui Lara

JC Buendia

CEO, Young & Rubicam

Fashion Designer

Adante Leyesa Accessory Designer

Amina Aranaz

Bag Designer Co-Founder, SoFA

BRAND, STRATEGY & DESIGNERS 15


GKONOMICSMANIFESTO

I WILL BE MY BROTHER’S KEEPER. I WILL HELP THE POOR BECOME UNPOOR.

Being our brothers keeper is easier said than done, but there is no other choice. We continue to strive hard to be creative and sustain the work we do.

GKONOmics is Still struggling for sustainability but why we haven’t stopped “it gets worse and better every year, but we are here, one team, and there’s nothing else I’d rather be doing.”

“I aspire to be one of Gkon’s biggest cheerleaders and trum dose of the kind of unadulterated, selfless love for the we all started wanting to “do for” and discovered the po much as we helped them.

Why Social PRICING STRUCTURE: Enterprise labor + logistics 75% Products are CREATE VALUE to turn workers into so expensive, need designers to justify the higher price and what can/can’t be FIND SAVINGS to create efficiencies: never done about it? need in the labor cost (advocacy to increase standard of living) but by joining existing supply chains / delivery systems.


till

but this is stopped.

mpeteers. I pray God gives me even just a small e poor that I witness from my GKON sisters.” ower of “being with” – transformed us just as

What’s invisible with GKon that most SOCIAL ENTERPRISES DON’T have?

ADMIN COST -

-

GKon absorbs almost all admin cost, and will increase/decrease its cut depending on market tolerance Make the sale / sustain the community enterprise FIRST.

KEY SUCCESS DRIVERS Constant & respected managerial presence

Gkon absorbs almost all admin cost, and will increase/decrease its cut depending on market tolerance

Committed & reliable working residents

From seeking & aiding all unable to engaging & equipping all willing

High margin products with stable demand

Create value with high design or innovative products Target corporate supply chains / B2B contracts Start moving away from novelties & non-essentials

HELP NEEDED

More entrepreneurs soft skills training / adopt a community product portfolio / design restructuring (elevation) GKONOMICS’ SUSTAINABILITY 16


GKONOMICSMANIFESTO

OUR FELLOW

TRAILBLAZ Human Nature

I WILL MAKE THE POOR A DIGNIFIED PARTNER IN MY BUSINESS.

(started by Anna & Dylan Wilk and Camille Meloto in 2009)

Human Nature produces world-class cosmetics and personal care products using on grown in the Philippines. This helps create a market for farmers in the countryside, c Centering on the core values of being Pro-Philippines, Pro-Poor and Pro-Environme grow exponentially since its inception in 2009. Human Nature employs several GK r staff and helps in the incubation and development of more social enterprises to help social impact.

GK

(started by To

The GK Enchanted Farm is Gawad Kalinga’s platfo wealth in the countryside. As we learned that the r homes is merely the beginning, we also realized that harness for every Filipino to continuously lead a life w (1) a farm village university, (2) a silicon valley fo

Having examples and fellow travelers in the same journey make the work a little bit easier and much more fun and meaningful. Musical Tour with Mitch Valdes

Our GKonomics Manifesto in the Fa


W

OUR VERY FIRST GKONOMIST:

ZERS

“Dino, use your time, talent and treasure and take care of the less fortunate because you come from a family that’s very blessed. . . When things don’t work out, you don’t give up. You ask the Lord, ‘how may I continue?’ but you can never leave these people behind.”

CJ Apparel

(started by Dino Pineda in 2009)

nly raw materials that can be catalyzing rural development. ent, Human Nature continues to residents for full-time warehouse p them scale and create more

K Enchanted Farm & Center for Social Innovation

ony Meloto, Jun Valbuena, Frank Chiu and team in 2009)

orm to raise social entrepreneurs, help our local farmers and create road out of poverty is a continuing journey and therefore, providing our country is abundant with resources (land included) that we can with dignity. We envision the GK Enchanted farm to be three things: for social entrepreneurship, and (3) a ‘Disneyland’ for social tourism.

arm

DINO PINEDA

CJ Apparel is a garments social enterprise set up in GK Pandi, Bulacan by our very first GKonomist, Dino Pineda. Dino hails from Bulacan (among his ancestors is one of the 20 famous “Women of Malolos” who heroically fought for education during the Spanish time) and comes from an established entrepreneurial retail family. In 2009, Dino was searching for greater meaning in life and found Gawad Kalinga as a source of inspiration and passion. He used his resources and talents to set up CJ Apparel which employs some GK Pandi residents and at the same time, funds the operations of the elementary school that they built in Pandi in honor of their grandparents, Caring and Jesus Pineda. In the first few years, Dino suffered tremendous losses but they only served to strengthen his commitment to GK’s mantra of “walang iwanan” (don’t leave people behind). After 6 years, Caring Jesus School graduated its first batch of 25 students, providing high quality private education to those who couldn’t otherwise afford it.

CJ Apparel sewers

CJ School graduation at the Farm.

The best for the least at the Farm.

OUR FELLOW TRAILBLAZERS 17


GKONOMICSMANIFESTO

I WILL END POVERTY BY CREATING WEALTH NOT JUST FOR ME AND MY FAMILY BUT ALSO FOR THE POOR BECAUSE THE POOR IS MY FAMILY.


THE GKONOMICS FAMILY 18


In Memoriam...

Tito Bong GK Sunshineville

Ate Jenn

GK Sunshineville

“Those we love can never be more than a tho there’s a memory they live in our

GKonomics honors our pioneering GK caretakers who started GKONOMICS with u


ny

e

Nanay Minda GK Freedomville

ought away... for as long as r hearts to stay.�

us, shared our dreams, and inspire us to keep going.

WALANG

IWANAN

IN MEMORIAM... 19


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