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TYPES OF RESEARCH Type of research

PRIMARY

Definition and types of data

Primary research is source you have found and is first hand research. Primary research can be done by doing interviews, surveys or questionnaires

Advantages of method

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SECONDARY

Secondary research is source which you find from information which has already been gathered. Secondary research involves you to research information which has already been gathered, produced or published.

QUALITATIVE

Qualitative research is used when we don’t know what to expect. This type of research is to make you search deeper into the subject you are exploring.

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Disadvantages of method

Find what information you are particularly look for Don’t have to rely on others finding out the information To be more accurate

The information already exists so you don’t have to find it out Allows you to get access to information which you may not be able to get Saves time as you don’t have to look

Information is relevant at the time Uses subjective information Not limited to rigidly definable variables

Examples of techniques

High cost in finding out information Time consuming You need to research more resources to find what your looking for.

Interviews

Questionnaires

Focus Groups

May be biased and supporting one side which you may not know about Information may be untrue You have less control of the data which was collected

Websites

Books

Articles

Time consuming

In depth interviews

Cost in research

Focus groups

Reliability on source

Observation

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TYPES OF RESEARCH Type of research and sources

QUANTITATIVE

DATA GATHERING AGENCY - BARB

Definition and types of data generated by this technique

Advantages of method

Quantitative research is research gathered by asking people on their opinion so you can produce facts, also when getting peoples opinions, it is in large numbers. Research which is searched by amount.

‘The Broadcasters' Audience Research Board is the organisation that compiles audience measurement and television ratings in the United Kingdom. It is owned by the BBC, the ITV companies, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV which tracks the programmes they watch’

http://en.wikipedia.org/wiki /Broadcasters'_Audience_Re search_Board

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Disadvantages of method

More independent, information is more reliable Allows researcher to measure and analyse data Used to test hypotheses because it is able to measure data with statistics

Can see ratings for show Shows stats of show and how many viewers are watching Other channels can keep track and see other channel viewings

Examples of techniques

Have to survey a large number Data may not be accurate or opinions from people may be broad

Surveys

Interviews

Focus groups

Doesn’t show correct figures Some people do not have the box in the UK which does not show the full figures

People who have these boxes record data which shows the channels how many people may be watching.


TYPES OF RESEARCH Ethnographic

Ethnography is the study of people and their cultures. Ethnographic research involves observation of and interactions with the people

In-depth research

Time consuming

Interviews

First hand and reliable research

Invasion on privacy

Observation

Research

Can explore more into research


Research