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ResearchAarkstore Enterprise Mobile Value Added Service (VAS): Markets, Applications, and Opportunities (First Edition) Mobile Value Added Services - India India’s telecom industry has shown strong growth. The primary reason for increasing revenues in this sector is due to the rise in wireless subscribers. Mobile phones are becoming more affordable and are viewed as a necessity today for instant communication. However, over the years the average revenue per unit (ARPU) accruing to operators has been falling, shifting emphasis to alternative means of revenue generation. This has led to growing interest in the mobile value added services (MVAS) market which is forecasted to grow by 39% annually from 2007-11. The report begins with market overview including market size, growth and key segments. The revenue sharing model has been discussed coupled with the various delivery platforms available. A demand and supply side analysis of drivers explains factors contributing to the growth potential. The demand side drivers include increasing consumer demand, a growing medium for advertising, rising demand for regional content, growing rural market while on the supply side declining ARPU, rising mobile tele-density and the introduction of 3G based applications have boosted the market. The key challenges identified include a biased revenue sharing model, lack of awareness among consumers, dominance of prepaid customers, lack of copyright protection and authentication standards and feature rich handsets beyond the buying power of users. The report identifies the existing trends in the Mobile VAS market including increase in PE/VC investments, growing demand for mobile music and mobile gaming, partnerships between mobile manufacturers/operators and MVAS players towards consolidating their positioning the market, the inorganic growth path adopted by major players and the growing demand from corporates for enterprise VAS. The future outlook section discusses the various value-added services that are forecasted to grow coupled with their applicability and the corresponding user base. The major players, across the value chain, have been identified and an overview as well as the business outlook for each company has been provided. Table of Contents :

Page 1: Executive Summary Page 2: Snapshot: Telecom Market Overview Page 2: Market size & growth (incl. forecast) 2007-2012 Page 3: Revenue sharing model across the value chain Page 4: Analysis of the existing delivery platforms Drivers and Challenges Page 5: Summary: Drivers Page 6-10: Drivers Page 11: Summary: Challenges Page 12-14: Challenges Trends Page 15: Summary Page 16-20: Trends Future outlook Page 21: Summary Page 22-23: Services forecasted to grow Competition Page 24: Overview and market share Page 25: Segmentation of major players Page 26- 30: Snapshots of major players Key developments Page 31: Key developments For More Related Reports Please follow the link : Added Services &PubId=&pagenum=1 Neel From:Aarkstore Enterprise Contact: Neel Email: URL: pagenum=1 pagenum=1 pagenum=1 pagenum=1 pagenum=1 pagenum=1

MVNO Business Plan MVNO Business Plan with Financial Modeling Spreadsheet Content Delivery Networks (CDN): Analysis of Key Vendors, State of the Market, and Outloo Google in Mobile and Online Video Advertising: YouTube, Android, and More M2M Business Strategy and Planning M2M Technology Drivers, Market Dynamics, and Industry Verticals Machine-to-Machine (M2M) Market, Industry Verticals, Business Strategy and Planning M2M Solutions: Global Market Analysis and Forecasts 2012 - 2017 Embedded Computing: Global Market Analysis and Forecast 2012 - 2016 Wearable Computing Devices Market: Global Market Analysis and Forecast 2012 - 2017 Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017 The Future of App Stores Google vs. Carriers: SWOT Analysis and Future of Telecom and Commerce Mobile Security and Privacy in 3G & LTE: Strategies, Solutions and Market Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Foreca Big Data in ICT and Telecom: Transforming Industry Verticals 2012 - 2017 Cloud Application Marketplace 2012 - 2017 Next Generation Wireless Devices: Market for Embedded Computing + M2M Solutions + Wea Reality SoMoClo: The Convergence of Social, Mobile, and Cloud Solutions and Applications The Future of Mobile Payments: Continuation of Commerce during Global Economic Crisis IP Multimedia Subsystem (IMS) Solutions and Market Opportunities IP Multimedia Subsystem (IMS) Challenges and Opportunities in Multi-Application Environm Mobile Gaming Asia: Market and Forecast Analysis, 2nd Edition Next Generation Network (NGN) Solutions and Market Opportunities

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ResearchAarkstore Enterprise Mobile Value Added Service VAS Markets Applications, and Opportunities