The Dietary Supplements Regulatory and Market Outlook - Market Research Report On Aarkstore Enterprise Introduction This report covers the market for vitamins and minerals, herbs and botanicals and sports and specialty supplements in Europe and the US. It focuses specifically on the drivers of growth and future opportunities as well as an in-depth assessment on the regulatory landscape and the approval of health claims. Features and benefits * Identify the key market drivers and dynamics in the supplements market and some of the key recent M&A activity. * Assess the market value for vitamins and minerals, herbs and botanicals and sports and specialty supplements with forecasts to 2015. * Analyze in detail the developments in and implications of new health claims regulation in the EU, including the financial impact. * Understand the key consumer sentiment driving supplement uptake in Europe, the US and a specific focus on the UK. * Identify new product trends, innovation and emerging opportunities in vitamins and minerals, herbs, botanicals and sports and specialty supplements. Highlights In the EU, the Nutrition and Health Claims Regulation (EC) No 1924/2006 (NHCR) is highly controversial. To date, EFSA has published 1,851 opinions on 4,951 submitted claims covering reduction of disease to basic structure function claims. 91% of claims with published opinions submitted under the 13(3) route have received a negative opinion by EFSA. Confidence in food safety among US consumers in 2010 was down 18% from both 2008 and 2009. Concern over chemicals was 39% higher in 2010 than the previous year. A recent search of Rapid Alert System for Food and Feed (RASFF) communications on dietary supplements over the previous seven years revealed a level of contamination of around 25%. To capitalize on the recent regulatory success for stevia and its anticipated approval for EU-wide use, manufacturers are already beginning to consider and develop potential marketing campaigns, allegiances at the raw ingredient level and, more recently, the potential introduction of an organic stevia source. Your key questions answered * What are the key factors driving uptake of supplements in Europe and the US? * What is the forecast market value of the vitamins and minerals, herbs and botanicals
and sports and specialty markets through to 2015? * How will new health claims approval regulations impact the supplements market and what can manufacturers do? * What do consumers think about supplements and what are their key concerns? * What are the key new product trends and innovations that will drive market development over the next five years? Table of Contents : About the Author Mark J. Tallon, PhD Disclaimer Executive summary Supplement market update: where are we now? The dietary supplement market: market growth and forecasts Regulations: a focus on the EU Consumer insights Opportunities in the dietary supplement market Chapter 1 Introduction Introduction Setting the scene Scope of the report Category definitions and markets Vitamins and minerals Herbs and botanicals Sports and specialty Research methodology Report structure Chapter 2 Supplement market update: where are we now? Summary Introduction The mass market is still strong Burden or blessing: regulation US EU Integrative and preventative healthcare The consumer and food safety The Food Safety Modernization Act 2009 (HR 2749/S510) NDI guidance CDC report leads to reintroduction of Single Food Safety Agency Tainted supplements: FDA implements new monitoring measures M&A: a 2010 late revival GSK and Maxinutrition: was it the right price? GNC beyond its IPO
GAO insight into regulatory action for 2011 Chapter 3 The dietary supplement market: growth and forecasts Summary Introduction: sales and growth of dietary supplements US Vitamins and minerals Herbs and botanicals Sports and specialty US per capita sales analysis Europe Vitamins and minerals Herbs and botanicals Sports and specialty European per capita sales analysis Summary Chapter 4 Regulations: a focus on the EU Summary Introduction The regulation Current state of science Article 13.1 Article 13.5 Article 14 Transition periods and enforcement What comes next? Enforcement Nutrient profiling What to do over failed submissions Summation Financial impact of health claims regulation What to expect in 2011 Maximum permitted levels THMD: an update Chapter 5 Consumer insights Summary Introduction The EU consumer: Eurobarometer report 2010 About the report Health and food risk Trusted sources of food information Commercial insights The US consumer: IFIC 2010 About the report Health and food risk Trusted sources of food information Commercial insights
The UK consumer: National Diet and Nutrition Survey 2010 About the report Dietary supplement use in the UK Mineral intakes still low Commercial insights Chapter 6 Opportunities in the dietary supplement market Summary Introduction Product trends and innovations: vitamins and minerals Vitamin D Vitamin E: market drop Vitamin K set to headline in 2011 Product trends and innovations: herbs and botanicals US government funding offers insight into next blockbusters Stevia hits the EU and organics emerge Product trends and innovations: sports and specialty Probiotics: how to support claims Beauty: still innovating Weight management: novel probiotics to boost weight loss? Sports food: gels enter strength market EFSA rocks the whey market Innovation in relaxation, anti-stress, and cognitive performance products Utilizing approved health claims Glucosamine and probiotic issues Emergence of scientifically proven Effective use of the NHCR annex Chapter 7 Appendix Introduction Stephen Moon: CEO of Provexis Plc Tim Atkinson: managing director of High Five Ltd Scott Steil: president of Nutra Bridge Mark Laing: head of R&D at Seven Seas Martin Rifkin: CEO NutritionNow.com (US kids market) Bibliography Table of Figures Figure 1: Growth and sales of dietary supplements in the US ($m), 2008-2015 Figure 2: Category share of the US dietary supplement market (% value), 2010 and 2015 Figure 3: Growth and sales of vitamins and minerals in the US ($m), 2008-2015 Figure 4: Segmentation of the US minerals market, 2010 Figure 5: US breakdown of vitamin product type, 2009-10 launches Figure 6: Growth and sales of herbs and botanicals in the US ($m), 2008-2015 Figure 7: Top 10 US herbs and botanicals product sales ($m), 2010 Figure 8: Growth and sales of sports and specialty in the US ($m), 2008-2015 Figure 9: Per capita US dietary supplement market growth and sales ($), 2002-1015 Figure 10: Growth and sales of dietary supplements in Europe ($m), 2008-2015
Figure 11: Category share of the European dietary supplement market (% value), 2010 and 2015 Figure 12: Growth and sales of vitamins and minerals in Europe ($m), 2008-2015 Figure 13: Segmentation of the Western European vitamins market, 2010 Figure 14: Growth and sales of herbs and botanicals in Europe ($m), 2008-2015 Figure 15: Growth and sales of sports and specialty in Europe ($m), 2008-2015 Figure 16: Per capita European dietary supplement market growth and sales Figure 17: Structure of the European health claims system Figure 18: Current assessment status of all submitted health claims to EFSA (January 2011) Figure 19: Breakdown of health claim opinions published by EFSA (January 2011) Figure 20: Result of EFSA health claim assessments (January 2011) Figure 21: Timetable for health claim assessments to March 2012 Figure 22: EU consumer associations with food and eating Figure 23: Concerns about food risks held by EU consumers Figure 24: Comparison between consumer awareness over news on food that may be unsafe (left figure) or unhealthy (right figure) Figure 25: US consumer confidence in food supply chain, 2010 Figure 26: Most important food safety issues in the US Figure 27: US consumer use of information on food labels Figure 28: Zevia from Zevia LLC: one of the first beverage applications with stevia Figure 29: Organic stevia extract from Now Foods Figure 30: DanActive from Dannon Figure 31: Imedeen for men Figure 32: MuscleGel by MusclePharm Figure 33: The MB12 Lollipop from RevitaPOP LLC Figure 34: Womenâ€™s 50+ Formula Memory Support by Topco Associates LLC Table of Tables Table 1: Deceptive claims presented in 2010 GAO report Table 2: US, levels of consumer trust in food safety information, 2010 Table 3: Trends and opportunities in the dietary supplement market Table 4: Trends and opportunities in the dietary supplement market (cont) For some-more information, Great fully visit: http://www.aarkstore.com/reports/The-Dietary-Supplements-Regulatory-and-MarketOutlook-97524.html
Published on Mar 21, 2011
In the EU, the Nutrition and Health Claims Regulation (EC) No 1924/2006 (NHCR) is highly controversial. To date, EFSA has published 1,851 op...