AARIF SAIB PORTFOLIO 2011
The caterpillar does all the work but the butterfly gets all the publicity.â€? George Carlin
Public Relations is the invisible hand that creates, manages and sustains a client's reputation, allowing it to flourish in the public eye whilst protecting it from potential threats. Having being a journalist for three years, I have been at the receiving end of PR and have duly noted the inner workings of the sphere and how to improve the relationship with the media. Like PR specialists, a journalist closely monitors media channels and builds relationships with its target audience. As a journalist, I offer the insight of how the media works and how it can be used for the benefit of a client. I hope to further my media experience outside the realm of journalism as a public relations practitioner. I firmly believe that practicing in this profession will help me grow as a media practitioner, communicator and as a person. In turn I believe that my ability would be an asset to any firm. I am a quick learner, an attentive listener and a passionate writer. All I require is an opportunity.
CONTENTS Curriculum Vitae
AARIF SAIB P.O. BOX 74184 ROCHDALE PARK 4034 TWITTER: www.twitter.com/aarifsaib
HOME: 031 574 5130 CELL: 071 896 7876 EMAIL: firstname.lastname@example.org BLOG: aarifsaib.wordpress.com
CAREER OBJECTIVE The media is an ever-changing organism that needs to be skilfully handled with relevant knowledge and bold innovations. Equipped with international editorial experience, ground knowledge gained as a newspaper journalist and a sound political and communication base, I have a unique blend of theory, experience and creativity to optimize the communication strategy of your organization.
SUMMARY OF QUALIFICATIONS • Post-Graduate Diploma in Development Journalism • Honours in Culture, Communication and Media Studies (CCMS) • Bachelors in CCMS and Political Science • Published Magazine, Internet and Newspaper Journalist
• Editor of Echo Magazine • National Certificate: Journalism • Television Presenting • Script Writer
ACHIEVEMENTS • Editor of Echo Magazine: Echo Magazine is an international student magazine published in New Delhi, India.
• Know India Program (KIP): Participated in the 15th KIP programme to Assam, Meghalaya and Delhi. • Journalism: Published Journalist in Magazines (LoveLife’s Uncut Magazine), Websites (Represent.co.za, Durbanlive.co.za & Indiansinafrica.co.za) and Newspapers (Sunday Tribune). • MAPP-SETA - National Certificate: Journalism From hopeless writer to published journalist in 11 months.
• Directed, Produced and Edited: A corporate video for L'Etang's Wholesale Chemist Annual Medical Expo • South African Communication Association Annual Conference: Presented a Research Paper on why NGOs are needed to conduct HIV/Aids awareness campaigns in urban schools
2010 - 08 2010 - 09 2010 - 09 2008
EDUCATION • Indian Institute of Mass Communication, New Delhi, India: Post-Graduate Diploma in Development Journalism • MAPPP SETA & Independent Newspapers KZN: National Certificate: Journalism: Sunday Tribune • Media Concepts (Pty) Ltd: Television Presenter Training Course
2011 2010 - 09 2008
• Indian Institute of Mass Communication, New Delhi, India: Post-Graduate Diploma in Development Journalism
• MAPPP SETA & Independent Newspapers KZN: National Certificate: Journalism: Sunday Tribune • Media Concepts (Pty) Ltd: Television Presenter Training Certificate
2010 - 09 2008
EMPLOYMENT HISTORY • Indian Institute of Mass Communication, New Delhi, India: Editor of Echo Magazine • Independent Newspapers KZN: The Sunday Tribune Junior Journalist • LoveLife’s Uncut Magazine: Freelance Journalist • Durbanlive.co.za: Freelance Journalist • Indian in Africa.co.za: Freelance Journalist
2011 2010 2010 2010 2010
• Forecast KZN Extra in Vodacom’s 'Join the Voice Behind Bafana Bafana' TV commercial
• Quarter Beans Productions Extra in Attack of the Indian Werewolf (Movie) • MAPPP SETA & Independent Newspapers KZN Student Journalist • Isilumko Staffing (Pty) Ltd (Student Wise): Promoter • The Prestige Cosmetics Group (Pty) Ltd: Fine Fragrance Consultant Christian Dior Make-up and Treatment Consultant • Represent.co.za: Freelance Journalist • The Edcon Group: Edgars Westville Service Centre Operator
2010 2010 - 09 2009 - 08 2009 - 06 2008 2006 - 05
Name of Referee:
Independent Newspapers KZN: Sunday Tribune Mr. Dennis Pather
Independent Newspapers KZN: Sunday Tribune Ms. Liz Clarke
Former Deputy Editor
Former News Editor
031 308 2107 082 571 3324
031 308 2711 083 262 6604
Indian Institute of Mass Communication Dr. Sunetra Sen Narayan Associate Professor email@example.com
• All employment and educational studies where completed in Durban, KwaZulu-Natal, South Africa, unless otherwise stated. 6
AMANDLA! THE MARKET IS SAVED Situation: The Early Morning Market Traders Association fought a two year court battle against the eThekwini Municipality who wanted to demolish the Early Morning Market and construct a multi-million rand shopping mall in its place. After two years of legal proceedings, the eThekwini Municipality threw in the towel after the developer pulled out of the project. Campaign Objective: To create awareness about the Early Morning Market Traders Association's victory celebrations. Campaign Strategy: The fight for the Early Morning Market has been a highly publicized debacle, a David versus Goliath scenario. To garner support, the Early Morning Market Traders Association re-contextualized anti-Apartheid rhetoric to their own struggle. Special emphasis was placed on the word “Amandla” (Xhosa for power), which was used to whip up liberation sentiments. “Amandla! The Market Is Saved” slogan reaffirms the liberation sentiments but celebrates the end of the struggle for the market. Disclaimer: This is a fictitious exercise to demonstrate my public relations expertise.
PRESS RELEASE - Used to create awareness with media of the celebratory event. - Sent to various newspapers, websites and news agencies. Each press release was tailored to the media organization and addressed to a journalist, news editor or editor of the publication.
ATTENTION: EDWARD MORRA, SENIOR REPORTER, SUNDAY TRIBUNE FOR IMMEDIATE RELEASE April 14, 2011. Amandla! The Market is Saved The two year struggle for the Early Morning Market is over, with the traders claiming victory over the eThekwini Municipality. DURBAN: The Early Morning Market Traders Association is set to celebrate their victory over the eThekwini Municipality with a victory parade and a celebratory concert at the Market on Saturday, April 16. The Early Morning Market Traders Association fought a two year court battle against the eThekwini Municipality who wanted to demolish the Early Morning Market and construct a R350 million rand shopping mall in its place. After two years of legal proceedings, the eThekwini Municipality threw in the towel after the developer, Isolenu, pulled out of the project. Called “Amandla! The Market Is Saved”, the celebratory event begins at 10AM at Durban's City Hall where traders, community activists and members of the public will congregate and march to the Market in Warwick Avenue. During the victory parade, a flame torch will be carried by prominent traders until it is placed at the base of plaque to commemorate the struggle for the Market's survival. The torch represents the hardship, the uncertainty and spirit of defiance the traders endured during the two year struggle. At 11AM, a multi-faith prayer will be held to honor the victory and thereafter academic and socialist activists Sam Smith, Israel Maharaj, and Early Morning Market Traders Association Chairman Harry Naidoo will address the crowd. At 12AM, the plaque commemorating the victory will be unveiled by Naidoo and the oldest trader, 80, Johnny Govender. Thereafter, lunch will be served whilst kwaito sensation White Noise and gospel star Samantha Ngcobo entertain the crowd. “I am happy the market has chosen me to unveil the plaque. It is a real honor. I am so happy the market is safe from the municipality's hands,” Govender said. Early Morning Market Traders Association Chairman Harry Naidoo said the victory over the municipality was a “historic milestone in Market's history”. “Over the one hundred year existence of the Market there has been numerous attempts by authorities to shut down the heritage monument. April 13, 2011 will always be remembered as the day humble vegetable traders defeated the powerful eThekwini Municipality,” he said. Event Details: Time: 10AM Venue: Durban City Hall, Anton Lembede Street (former Smith Street) Event: Victory Parade MORE 11
Amandla! The Market is Saved (Page 2) Time: 11AM onwards Venue: Early Morning Market, Warwick Avenue Precinct Event: Amandla! The Market is Saved Celebratory Event Additional: Parking available on request. Media Contact: If you'd like more information about this event, or to schedule an interview with Harry Naidoo, Jonny Govender, Sam Smith or Israel Maharaj please call Aarif Saib at 071 896 7876 or e-mail Aarif at firstname.lastname@example.org. Star Communications Aarif Saib Media Relations Officer Office: 031 308 2392 Cell: 071 896 7876 E-mail: email@example.com Website: www.aarifsaib.wordpress.com Availability: 9AM â€“ 7AM ### ENDS
LOGO - Used to brand the celebratory event. - Appeared of clothing, posters, Twitter account, Facebook group, official, blog and signage.
AMANDLA! THE MARKET IS SAVED
POSTERS - Used to create awareness of the celebratory event by invoking references to prominent events of the of market struggle. - Appeared around street lights around the Market precinct and on walls around the Market.
AMANDLA! THE MARKET IS SAVED
RACE WAS USED TO DIVIDE US! IT FAILED!
Victory Parade 10AM, Durban City Hall, Anton Lembede Street (former Smith Street). Amandla! The Market is Saved Celebratory Event 11AM onwards, Early Morning Market, Warwick Avenue Precinct. Contact: Aarif Saib, 071 896 7876. 16
AMANDLA! THE MARKET IS SAVED
“WE BURNT OUR DOMPAS IN 1952! WE BURNT OUR DOMPAS IN 2011!”
Victory Parade 10AM, Durban City Hall, Anton Lembede Street (former Smith Street). Amandla! The Market is Saved Celebratory Event 11AM onwards, Early Morning Market, Warwick Avenue Precinct. Contact: Aarif Saib, 071 896 7876. 17
AMANDLA! THE MARKET IS SAVED
THE STRUGGLE IS OVER.! VICTORY IS OURS! CELEBRATE!
Victory Parade 10AM, Durban City Hall, Anton Lembede Street (former Smith Street). Amandla! The Market is Saved Celebratory Event 11AM onwards, Early Morning Market, Warwick Avenue Precinct. Contact: Aarif Saib, 071 896 7876. 18
social media Objectives: 1. To create awareness of the celebratory event. 2. To update target audience in the build-up to the event. 3. To provide coverage of the event. 4. To increase visibility of the Early Morning Market amongst its target audience. Mediums: 1. Facebook Group 2. Twitter Account 3. Official Early Morning Market Blog Target Audience: 1. Youth (16 â€“ 30 years old) 2. Social Activists and Academics
SAMPLE BLOG POST FRIDAY, APRIL 15, 2011
THE TORCH OF HOPE Like the torch relay which transports the flame from Greece to the various designated sites of the Olympic games, Early Morning Market Traders will commence their own relay from Durban's City Hall to the Markets premise at 10AM on Saturday, April 16.
The torch will be placed at the base of plaque to commemorate the struggle for the Market's survival. The torch represents the hardship, the uncertainty and spirit of defiance the traders endured during the two year struggle. â€œWe endured so much hardship during for the past two years since the eThekwini Municipality declared war on the traders for the Market premises. The torch symbolizes the hope we clung to during those dark days,â€? said Early Morning Market Traders Association Chairman Harry Naidoo. For more information on the event call Aarif Saib at 071 896 7876 or e-mail Aarif at firstname.lastname@example.org. SHARE:
TWITTER: SAMPLE TWEETS
Crisis Communication Plan Situation: The eThekwini Municipality bans the the Victory Parade a day before the event, citing the proper documents have not been filed by the Early Morning Market Traders Association for the parade, thus deeming the event illegal. The ban is announced on Friday, April 15 at 5pm, making it impossible to file the relevant documents with the Municipality, as the relevant department is closed for the weekend at 5pm. Objective One: Formation of a Crisis Communication and Nomination of Spokespeople. 1. Crisis Communication Team: • Early Morning Market Trader Association Chairman Harry Naidoo • Deputy Chairman Happy Ndlovu • Public Relations Officer Aarif Saib • Early Morning Market Trader Association Lawyer Joe Govender 2. Spokespeople: • Chairman Harry Naidoo • If unavailable, than Deputy Chairman Happy Ndlovu. Objective Two: Fact-gathering and Crisis Communication Strategy 1. Fact-gathering: • Possible clerical error, in not submitting the relevant papers to the Municipality's events department. • On closer inspection it was discovered that the papers where submitted: copy of fax receipt as proof • As a result of the discovering a successful13th hour court interdict was applied for to prevent the Municipality from banning the parade. • Announce to stakeholders that the parade will commence as planned. 2. Strategy: • Inform traders about the situation and invite them to the press conference. • Release an initial press release about the situation and press conference. • Hold a press conference and clarify the situation and the way forward. Objective Three: Internal Memo Inform the traders of the current situation and ask them to attend the press conference where the Traders Association will discuss the way forward. This will be done through word of mouth, telephonic conversations and posters. Objective Four: Press Release Summary of Press Release: The eThekwini Municipality has banned the the Victory Parade a day before the event, citing the proper documents have not been filed by the Early Morning Market Traders Association for the parade, thus deeming the event illegal. The ban was announced on Friday, April 15 at 5pm, making it 23
impossible for the traders to file the relevant documents with the Municipality, as the relevant department is closed for the weekend at 5pm. The incident is under investigation and more information is forthcoming. There will be a press conference held at the Elangeni Hotel, North Beach at 8pm tonight, April 15. Objective Five: Press Conference The press conference was successfully held. The media, as well as the traders, where informed about the situation, the court interdict and that the parade will commence as planned.
EVENTS Event Coordinator: Responsible for logistics on event day: set-up, coordinated with venue, managed speakers and performers, and coordinated volunteers. Results: The Victory Parade was attended by 500 people. The Celebratory Event was attended by 1000 people. The participants included traders, patrons and performers.
VICTORY PARADE From City Hall
CELEBRATORY EVENT Traders celebrate the Market Victory
The Victory Parade
Traders interviewed by the media
To the Early Morning Market
NEWSPAPERS: SUNDAY TRIBUNE Period: March 2009 â€“ December 2010 Sections: Sunday Tribune Main Tribune Herald (Indian Supplement) SM (Sunday Magazine Supplement) The Guide (Television Supplement) News and Views (Feature and Opinion Supplement). Writing Type: Hard News Features Opinion
FRANCOIS THE YEARâ€™S STEYN GOALS AND ON RUGBY WORLD CUP/27 GAFFES/43
2010 CELEBS SPLIT/3
SUNDAYT RIBUNE SPORT EDITION
R14 including VAT
DECEMBER 19 2010
STALKER ON THE RUN AARIF SAIB and MASOOD BOOMGAARD
Border police on lookout for Durban Blue Light sex pest who terrorised women
HE Blue Light Stalker is on the run. Police yesterday began a nationwide manhunt for convicted sexual predator, former police reservist Ismail Sheik â€“ dubbed The Blue Light Stalker â€“ who failed to hand himself over to authorities to start his 21-year jail sentence. â€œA warrant of arrest has been issued. The police are searching for him. We do not know where he is,â€? said SAPS Organised Crime Unit detective Lieutenant-Colonel Anton Booysen, the investigating officer in the case. Police now fear Sheik might try to leave South Africa or has already fled the country. â€œWhat can I say? I did not expect him to turn up. Unfortunately, we had to follow due process and he did not pitch up,â€? said Hawks KZN head Major-General Johan Booysen. Booysen said he hoped Sheik would be arrested soon and that all efforts were being made to ensure this. â€œWe will circulate information on him nationally. We have alerted all border movement areas (land, sea and air). He should be trapped,â€? he said. Sheik was not asked to hand over his passport as part of his bail conditions. The bail terms also allowed a window period of three days before he had to hand himself over to authorities â€“ after he exhausted all avenues of appeal against his 2007 conviction on two counts of indecent assault, kidnapping and defeating the ends of justice.
DELIVERY PROBLEMS 031 308 2022 (6am to 9am) or email@example.com
TO SUBSCRIBE 0800 204 711 TOLL FREE DURING OFFICE HOURS
Tills jingle as people pack malls
BIG EASY LEADS WAY
VIVIAN ATTWOOD, CHARMEL BOWMAN, Sâ€™NETHEMBA GUMEDE
According to neighbours, Ismail Sheik, top left, has not been at his home, above, for the past two weeks. Picture: AARIF SAIB On Tuesday Sheikâ€™s final appeal was dismissed. This meant that by midnight on Friday he was to hand himself over to either the investigating officer or the registrar of the court. Instead he went to ground. When the Sunday Tribune visited Sheikâ€™s Spencer Road home in Clare Estate yesterday, a relative, who did not identify herself, refused to open the door. Speaking over the intercom, she said no member of the family would speak to the Sunday Tribune. The same woman spoke to Tribune reporters on Friday afternoon, saying Sheik was not at home. A neighbour, who asked not to be named, said she had last seen Sheik two weeks ago, driving a van which he used to sell cabbages. â€œI am scared that he is out,â€? she said. â€œThe police should catch him.â€? Another neighbour said she had seen Sheik in a shopping complex two weeks ago. â€œIt is not nice that he is out. Two weeks ago a man raped my niece. People like Ismail should be locked up. Women do not feel safe knowing he is around.â€? Despite numerous attempts, the National Prosecuting Authority
could not be reached for comment. Earlier this week one of Sheikâ€™s victims told the Daily News she was relieved to learn that the man who had subjected her to physical and emotional torment was finally being put behind bars. â€œKnowing he was still walking as a free man was nerve-racking. I was always looking over my shoulder. This has given me, as I'm sure it has his other victims, some sense of closure,â€? the woman said. In court testimony it was revealed he preyed on young women, usually following them from nightclubs. He stopped them on the pretext of official work and demanded sexual favours in return for letting them go. In one case, a victim was drugged and could only recall someone putting a hand down her underwear. Another woman, 17 at the time, had been smoking dagga outside a nightclub with her boyfriend when Sheik cornered them. He drove around with the teenager, threatening to arrest her. She told the court she had performed oral sex on him while his firearm lay on the dashboard.
Crowd favourite Ernie Els in action yesterday during the South African Open at the Durban Country Club. Three-time major winner Els is top of the leaderboard. Double US Open winner Retief Goosen is within striking distance.This is the 100th SA Open and the 17th time it has been hosted at the Durban Country Club. Other top players in the running include British Open champion Louis Oosthuizen and PGA Tour star and local favourite Tim Clark. SEE PAGES 31 AND 32 Picture: STEVE HAAG
SHOPPERS are packing the malls in the countdown to Christmas, splurging on gifts, food and personal luxuries with every indication spending will reach a record high. Experts warn the festive season will leave many cash-strapped and indebted. â€œLower interest rates have eased the financial burden, but people must not be lulled into a false sense of security,â€? says Ayo Dele, a senior economist at Pan-African Holdings. â€œAny extra money available at Christmas should be used to pay off debt, particularly credit card debt. Electricity tariffs will soar and we are still emerging from a recession. It is no time to be extravagant.â€? La Lucia Mall manager Vanessa Blevins said more shoppers had been coming every month since the start of the year and turnover was well ahead of national retail trends. â€œSpending per head is up seven percent,â€? she said, adding the focus seemed to be on cosmetics, jewellery and intimate wear. Pavilion general manager Nobubele Ncube said the centre had been very busy, with peak days December 11, 16 and yesterday. Almost 1.8 million shoppers are expected over the festive season. â€œOur recorded foot traffic has gone up about 10 percent from last year. We expect it to be busier this weekend and definitely next week with last-minute Christmas shopping,â€? she said. A detailed trend analysis would be carried out in the new year, though early indications were that spending was up across the board. Ayesha Sardar, marketing manager for Westwood Mall, said foot traffic had increased since the first week of December compared with the same period last year.
CONTINUED ON PAGE 2
Christmas for everyone!
9ct gold diamonds and tanzanite jewellery. N9DM=2J*.(( FOBHJA;=2
for December N9DM=2J+(.( FOB)//(
R2158 @]Y\G^Ăš (+)!-/(-(((&ooo&fob[gjh&[ge Ngl]\Z]klhdYlgZmqb]o]dd]jq%*((,lg*()(Hjakaf[dm\]N9L Hjak[gjj][lYllae]g^_gaf_lghj]kk%Fgn]eZ]j*()( O`ad]klg[ckdYkl=G=Al]ek]fdYj_]\lgk`go\]lYadk H]f\Yflhjak]p[dm\][`Yafkmfd]kkgl`]joak]klYl]\& <gofdgY\gmjZjg[`mj]%ooo&fob[gjh&[ge
MAGAZINE: LOVELIFE’S UNCUT
ONLINE: DURBANLIVE.COM INDIANSINAFRICA.CO.ZA
ECHO MAGAZINE Objective: To produce and manage the 56th Edition of Echo magazine. Position: Editor. History of Magazine: Each of the two volumes published annually of Echo magazine is a compilation of the most significant issues related to delays and progress of human development in developing countries. With more than 30 years of experience and over 1000 reports, the collection reveals the path of development in those countries and the vision contained in the documents are of vital importance for understanding underdevelopment not as a isolated phenomenon, sizing its complexity and interrelatedness. Echo represents the voices of the Development Journalism Course participants from around the world since 1978. Aarif Saib is the youngest Editor of Echo magazine. Location: Indian Institute of Mass Communication, New Delhi, India. Target Audience: • Participants of Development Journalism Course • Faculty of Indian Institute of Mass Communication • 17 embassies of the participants of the Development Journalism Course. • Ministry of Overseas Indian Affairs. Duties: • Manage 20 journalists from 16 countries (Russia, Armenia, Angola, Chile, Namibia, Zambia, Ghana, Zimbabwe, Uzbekistan, Kyrgyzstan, Mongolia, Trinidad and Tobago, Democratic Republic of Congo, Liberia, Ethiopia and Mauritius). • Manage news-editors, photography editors and layout editors. • Assist in news-editing. • Assist in layout. • Liaise with editorial advisors.
L'ETANG'S WHOLESALE CHEMIST ANNUAL MEDICAL EXPO Situation: L'Etang's Wholesale Chemist Annual Medical Expo is a platform which connects pharmaceutical producers such as Adcock Ingram and Pfizer with pharmacies and doctors. Objective: To direct, producer and edit a corporate video of the L'Etang's Wholesale Chemist Annual Medical Expo 2009 and 2010. Position: Director, Producer and Editor.